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E-export ecosystem met at” Common mind " meeting
*** This release is originally published in Turkish.
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İSTANBUL (TR) - “E-export common mind meeting”, organized in cooperation with WORLDEF and Rooz logistics, brought together important names of the export and e-export ecosystem. In the program of the Joint Intelligence meeting, which was held on strategic issues that should be held to increase e-exports, issues related to E-exports, cross-border e-commerce and micro-exports were evaluated.
WORLDEF organized in partnership with the main business of logistics and collaboration with cock Türkiye Iş Bankası “E-e at the joint meeting of the mind export-export cross-border e-commerce and micro-export issues were evaluated; and the future was to give some advice about the problems of the ecosystem and forecasting. In addition, topics such as what companies and government agencies should do; needs and goals that arise in accordance with the new rules in e-exports were discussed.
Key ecosystem names at the meeting focused on how to shape E-exports rather than how to make them. In addition, questions such as how the strategy should be followed to increase Turkey's E-exports; how the e-export ecosystem should be formed; what should be the goals in the short, medium and long term; whether Turkey can be an e-export center; whether China is a suitable example were answered. In the “brainstorming” session of the meeting, the needs to be changed in areas such as legislation, customs, logistics, banking, finance, payment and interface were discussed for success in e-exports.
Speaking at the meeting, WORLDEF President Omar Nart said it was necessary to reveal the difference between cross-border e-commerce and e-export. Nart, who drew attention to the return rates in e-exports, said: “This is a fact; there are problems with returns. For example, Germany has a 40 percent return rate. If you do e-export here, 40 percent of those products will be refunded. With cross-border e-commerce, cross-border e-commerce does not grow without a fast delivery model such as stocking in the destination country and immediately next day or on the same day from there." said.
"When you have a warehouse operation across the border, in this scenario, a company can go and make a deal with fulfillment centers or act here alone, which can lead to a lack of self-confidence or a concern of ‘Can I do it alone’. Here, too, is the issue of clustering. Turkey Trade Centers (TTM) may be the organization in this regard."he recorded his words.
Omar Nart, continued: "in the continuation of the cluster and the cluster, there is a question of how the state will do this operation, perhaps the foreground. In fact, there is no common mind in the state regarding e-exports. In fact, all institutions need to come together and talk about this clustering work and how to support this clustering. From E-exports to cross-border e-commerce without being done this way - even these two can go in a hybrid model in themselves-but they must now be going with clustering. It is clear that this business will not only go with micro-exports.”
Chairman of the board of Directors of Rooz logistics Taner Rooz, Turkey's export value has fallen by emphasizing, " today's export potential consists of products with low added value. E-commerce Sunday is a market that unfortunately missed the train. In large markets, our products do not even enter the 1 percent. We need a cut of these. For this, companies need transformation. Because the added value of our product groups, which we are strong in exports, is low, our brand value in the world is not sufficient. I think as a country we need to be extremely focused on the B2B side. The first issue here should be B2B exports., ” he said.
Rooster, large volume companies do not export enough e-pointing, said: “We are looking at companies for e-commerce and e-export there is no expert team. We meet people who are not experts. However, e-commerce is a huge subject of expertise, a very technical business. We need people of quality who understand them. These people are few in Turkey. These people are also taken by large e-commerce firms. In this regard, it is necessary to engage in a serious branch, educational mobilization.”
Gürkan Gürbuz, executive vice president of Rooz Logistics, said that e-exports and micro-exports are a very critical and important issue and said, “by sharing all the problems, we must grow existing markets and win new markets. The share of micro-exports in total exports seems to be around 3 percent. We have what we expect from the government and the private sector in terms of how we can increase this."he recorded his words.
Expressing that the export market in Turkey is stuck in the 0-2 kilogram band, Gürbuz continued: "textile products are mainly going. However, Turkey also has production areas such as furniture and automotive sector. We have a serious export potential, but when we call e-export, we are talking about a Sunday that extends to the consumer or goes to small businesses there.”
Emphasizing Sunday Sunday that logistics problems in e-export have not been solved so far, Gurkan Gurbuz said: “This is a very new market, a market where SMEs can be included. E-commerce is already one of the most popular topics today. Companies that do not think of e-commerce are also in serious work. E-exports also have a significant share in this. Many companies that do not want or think about opening abroad say how to open abroad. Small product groups, of course, need to improve, but this can happen with hybrid models that will increase fast delivery., ” he said.
Başaran Bayrak, Deputy Chairman of the Turkish Exporters Assembly (TIM), also stressed that indicators should change certain habits during this period, which is undergoing a deep transformation in global supply chains. Bayrak said, " While conventional exports continue on the one hand, we have to develop new export methods and pave the way for new potentials. So we think that e-exports or micro-exports will breathe new life into Turkey's exports, and that exports will carry us among the best players in the league of giants., ” he said.
Emphasizing that the number of people shopping online in the world in 2020 is 2.8 billion people, Flag noted that according to this figure, 35.4 of the world's population is shopping over the internet, noting that: “so now the debate about whether e-commerce, e-export can start in the world is over. We have to think about how we can move entrepreneurs, exporters who are turning to this area further, how we can make them more competitive. A lack of legislation, logistics costs or a lack of a foreign procurement system somehow indicate that our system does not sit down. We tend to partner with the ministry on all of these issues. Because we know the future is here. Turkey will rise with exports. E-export and micro-export will also be the dynamo of this rise.”
Important names from the e-export and export ecosystem attended the meeting. The participants are: WORLDEF President Ömer Nart, Rooster Logistics chairman Taner Rooster, Rooster logistics Executive Vice President Gürkan Gürbuz, Turkey Işbank payment systems ecosystem Department Deputy Director Bora Gülşeni, Turkey Exporters Assembly (TIM) Deputy Chairman Başaran Bayrak, Turkey Chambers and Commodity Exchanges Association (TOBB) e-commerce Assembly Chairman Bard Acar, Uludag exporters associations Deputy Secretary General Dr. Ayşe Mehtap Ekinci, e-commerce operators association (ETID) Chairman Emre Ekmekçi, DSV Logistics CEO Ozan Önder, Yildiz Technical University academic Professor Dr. Ibrahim Kırcova, Head Of Hepsiburada Operations Group Taner Timirci, N11.com, Deputy General Manager Of Supply Chain Ramazan Altınay, General Manager Of Modanisa Sami Güzel, CEO Of Related Digital Sedat Kılıç, CEO Of Hobium Talha Akçay, General Manager Of Netax Tech Mehmet Demir, Enplus Board Member Murat Hatipoğlu.
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