NEWSROOM

The momentum of digital sales channels in the used car market continues to gain momentum. The international company, which offers 360-degree solutions to the market, took the pulse of the sector with the video series it prepared and explained the services and solutions they offer to digitalise the processes of the brands they offer.

TURKEY - Despite the ongoing downward trend in car sales, the momentum of second-hand online vehicle sales is increasing without pause. According to the data announced by Indicata, 1 million 4 thousand 721 used vehicles were sold through online channels in Turkey in the first 6 months of 2023, while 9 thousand 987 more sales were made in the first 6 months of 2024 compared to the same period last year.

While all findings reveal that consumers in our country increasingly prefer online channels when purchasing vehicles, Autorola Turkey, with its 4 brands, leads the used car sector with 360-degree solutions. Blending 25 years of automotive experience with today's technology and offering services such as online auction, vehicle valuation and vehicle fleet management software, vehicle purchase-sale, market analyses, the international company also took the pulse of the online used car market with the video series in which it announced its activities.

"We offer a large ecosystem to our customers"

Speaking in the first part of the video series, Oğuzhan Saygı, General Manager of Autorola Turkey, said: "On our way to implement a new business model that has never been tried before in the used car market in Turkey, we offer our customers a large digital ecosystem. We not only mediate the sale of second-hand vehicles through online auctions, but also offer our customers software and operational solutions for the management of their second-hand vehicles. We also make a difference in the sector with the market analyses of our artificial intelligence product. The fact that Aurora, which adopts an entrepreneurial, innovative and dynamic approach, is present in many countries gives us the opportunity to offer global business models to our own customers."

"The most important factor that makes us different is our effort to digitalise our industry"

Aslı Şentürk Göker, Deputy General Manager of Autorola Turkey, who mentioned the prominent software and technologies, said: "We shed light on the used vehicle market from all aspects with our auction platform Autorola Marketplace, Autorola Solutions, which includes vehicle process management solutions, Indicata, which offers market analysis and used vehicle valuation, and Autocom, which buys and sells vehicles. We contribute to the development of the industry by adding new features to our software for the changing needs of the sector, launching new versions and producing digital business models. All our software is based on over 24 years of automotive know-how and experience. The most important factor that makes us different is our effort to digitalise our industry." 
"We have created a new culture in the industry"

Mehmet Tarhan, Deputy General Manager of Autorola Turkey, gave the following information about the process of selling second-hand vehicles in online auctions: "With Autorola Marketplace, we used the concept of 'on-site marketing' for the first time in the sector by launching second-hand online trade between corporate buyers and sellers. With the online auction system, we enable our customers to save both time and cost. In addition, by taking vehicle sales to a more corporate dimension, we enable transparent and fair processes to be created. A way of doing business and a vehicle presentation format have emerged in the market. The expression 'like Autorola', which is used to express themselves by new market entrants or those trying to develop a similar business model, is an indicator that we have created this culture."

"We deliver results with the right information in a short time"

Autorola Turkey's most reliable brand in second-hand car buying and selling Autocom's brand journey and business model Autocom Manager Tezcan Hocaoğlu also made the following statement: "We endeavour to develop and transparently manage all our processes in line with the satisfaction of our customers. We offer two different services: purchasing the vehicles of our individual customers and selling to our customers who want to own a car. As the retail brand of Autorola Turkey, we endeavour to manage our vehicle purchase and sale processes in the most transparent, easy and fast way in line with the satisfaction of our customers."