PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
As consumers are constantly shifting, brands are focussing on executing traditional and digital marketing strategies together. The online platform, which was established to offer innovative solutions and approaches to the marketing world, is the companion of brands that want to create sustainable marketing strategies in digital and physical environments.
TURKEY - Consumers are constantly moving, marketing professionals are chasing consumers. The transformation in consumer behaviour with the spread of digitalisation makes it imperative for brands in different sectors to rewrite their marketing strategies by shaping the way they connect with their target audiences in increasingly competitive market dynamics. Many brands around the world are investing in digital by following innovations while continuing their traditional PR activities.
While 82% of CMOs (senior marketing executives) prioritise investments in digital channels, 59% prefer traditional channels. IAB Europe's AdEx Benchmark report shows a similar picture in Turkey, which ranks 8th among 29 countries in terms of the size of digital advertising investments. At this point, Fijital İşler, which was established to offer innovative solutions and approaches to the marketing world, is the address of brands that want to create sustainable marketing strategies in digital and physical environments.
Bengisu Akbulut, Founder and Marketing Director of Fijital İşler, said that they encourage continuous learning and development of platform visitors by prioritising information sharing: "We are rapidly progressing towards becoming an online library of the marketing world, we are working to create a perfect harmony between the strategies to be created in all digital and physical channels by analysing every function of this field in depth. We offer fast and flexible solutions to ever-changing marketing trends. We focus on the needs of our customers, each of whom we see as a travelling companion, and create customised solutions for them."
Bengisu Akbulut stated that they accept long-term success and achieving effective results as their basic principles and said, "Fijital İşler platform is an innovative, comprehensive and sustainable guide for marketing professionals with the information and resources it offers. While providing strategic marketing, digital marketing, brand management and corporate communication consultancy services to brands, we act with our motto 'discover, learn, be inspired' and encourage the development of marketing professionals by providing corporate and individual trainings with our expert trainers."
"We support developments that create added value by sharing our knowledge and experience in the field of marketing. We offer integrated marketing services that will enable brands to have a strong presence in both physical and digital arenas. We develop innovative corporate communication solutions to tell their stories, build deep connections with their target audiences and build a sustainable reputation. We produce strategic marketing solutions that maximise their capacity to adapt to the dynamic market environment and to be continuously successful."
Bengisu Akbulut, Founder and Marketing Director of Fijital İşler, said: "In today's competitive business market and in an environment where consumer trends are constantly changing, it is necessary to adopt a proactive approach to stand out. At this point, we accompany brands to adopt a unique marketing strategy. As Fijital İşler, we ensure that they prepare for the future with steps that will make a difference in brand value. We make it our mission to grow by developing together, and we are a guide that offers a holistic roadmap for brands to realise their physical and digital marketing strategies."
Contact: Tülay Genç | [email protected] | +31 30 799 6022