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"My Fabric" Event Kicks Off with OKX's Global Ambassador Jack Grealish
"My Fabric" Event Kicks Off with OKX's Global Ambassador Jack Grealish
22.03.2024
ECONOMY
TECHNOLOGY
HEALTH/SPORTS

Reaffirming his role as a global ambassador for OKX, the Manchester City midfielder is set to engage fans further in a unique initiative and brand campaign.

UK - Leading cryptocurrency exchange and Web3 technology company OKX announced today the extension of its partnership with Manchester City player Jack Grealish, who serves as the company's global brand ambassador. According to the agreement between OKX, also the Official Sleeve Sponsor of Manchester City, and the midfielder, Grealish will participate in the "Benim Kumaşım" event launched today, as well as in numerous other special initiatives designed to enhance interaction with fans.

The "My Fabric" event focuses on the personal journeys of OKX ambassadors, including Grealish, highlighting how these prominent figures have overcome challenges on their path to success through hard work and determination. OKX plans to reveal more ambassadors soon and aims to expand this special event in the coming weeks and months through online and social platforms.

Haider Rafique, OKX's Marketing Director, made the following statement regarding the initiative: "We deeply value the immense power of sports, which brings us the thrill of fierce competition and the joy of victory. As a brand, we believe we offer significant contribution and value by enabling fans on our platform to gain unique insights into their favorite athletes and access them. Therefore, we are proud and excited to launch our 'Benim Kumaşım' event, which will inspire everyone by sharing how significant and successful figures reached the pinnacle of their sports careers."

Jack Grealish commented: "I am thrilled to continue my partnership with OKX, which offers exciting experiences to fans around the world. Participating in the 'Benim Kumaşım' event to share the details of my journey as a footballer and the challenges I have overcome was very meaningful to me. I hope my shared experiences will inspire our fans to reach their own goals."

OKX's partnership with Manchester City began in March 2022, and the collaboration was further strengthened in July 2022 when OKX became the Official Training Kit Partner for the 2022/23 season. In June 2023, OKX entered a new long-term agreement to become the Club's Official Sleeve Sponsor.

This significant partnership, over the past year, has introduced the brand to millions of football fans worldwide through innovative Web3 experiences like the OKX Collective, allowing fans to have close and personal interactions with Manchester City players, including Jack Grealish.

For more information, please visit okx.com.

Contact: Tülay Genç | [email protected] | +31 30 799 6022

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