NEWSROOM

Winfluencer, having received an investment of 10 million TRY in a funding round participated by TR Angels Inc., TR Angels angels, and Arya angels, aims to become a global brand with its AI-based platform.

As the digital advertising market grows rapidly, the share of influencer collaborations within this market is also increasing. Recently, Winfluencer, a technology startup that enables data-driven management of collaborations between brands and influencers, received its second investment, despite being only two years old.

The widespread use of social media is making digital marketing campaigns more effective, leading to continuous growth in the market. The influencer-brand collaboration market is growing at an even faster pace. By 2028, global digital marketing spending is expected to double, while the influencer collaboration market is expected to grow fourfold. Research indicates that the influencer marketing market is expected to reach 145 billion dollars by 2030, and another study suggests it could reach 174 billion dollars by 2031.

Winfluencer, offering a fully automated marketplace that allows for the transparent tracking of interactions in influencer collaborations through instant reports, attracts attention in the investment ecosystem with its AI-based technological solution. In a funding round participated by TR Angels Inc., TR Angels angels, and Arya angels, Winfluencer received an investment of 10 million TRY. In December 2022, it was among the top 20 startups at the ITU BigBang stage, receiving a seed investment of 2.5 million TRY and the Petrol Ofisi Women Entrepreneur Award.

"Influencer content generates more engagement than brand content"

"Nearly 100% of marketers believe that influencer marketing is an effective form of marketing. Micro influencer collaborations stand out as one of the most effective digital marketing tools. It is known that content produced by influencers generates more engagement than brand content. Additionally, 25% of Generation Z believes that pursuing a career as an influencer is a good option. Managing numerous influencer collaborations is only possible with technology," says Winfluencer Co-Founder and CEO Funda Yener, who continues:

"As a genuine recommendation channel, we support the inclusion of more micro influencers in brand campaigns, acting as a bridge between them and the brands. Influencers can participate in campaigns through the Winfluencer app they download to their phones and track their earnings in real-time. We equally protect the interests of both parties."

The goal is to grow in Turkey first, then expand abroad

"We optimize collaborations between influencers and brands with Winfluencer's data-driven solution and revolutionary approach," says Winfluencer Co-Founder and CEO Funda Yener. "At Winfluencer, we offer an end-to-end automated platform that enables data-driven management of next-generation collaborations. Using AI and data analytics technologies, we aim to optimize the interactions between influencers and brands to create more effective marketing campaigns. We plan to grow in Turkey and then expand globally."

Winfluencer Co-Founder and CEO Funda Yener, highlighting that they provide a transparent and trustworthy platform, concluded:

"We thank all our investors and ITU Arı Technopark. I also want to thank all my team members, especially our Chief Communications Officer, Dila Tarkan, who is one of the most influential influencers on social media, and our CTO and co-founder, Okan Tübek, for their contributions to this journey.