NEWSROOM

With the cooling weather, winter clothing is taking its place in warders, and consumers are turning to thermal clothing. A local textile brand announced that it broke sales records in thermal clothing before winter arrived and shared its goals for 2024. 

TURKEY - Consumers turn to thermal clothing to prepare for winter as the weather cools. According to data from the research firm Volutes Reports, the global market for winter thermal underwear, which started at $559 million in 2023, is expected to more than double and reach $1.44 billion by 2029. Tolga Narbay, Vice Chairman of the Board of Directors of Narkonteks, stated that thermal clothing, which keeps the body dry and warm and balances heat, is one of the most comfortable choices for consumers in cold weather. He also pointed out the increased demand for thermal clothing based on customer behaviour, citing Blackspade, a clothing brand, and shed light on the dynamics of the sector.

Tolga Narbay stated, "Based on our November sales figures, we can see an increased interest in thermal products. This month, we broke all-time sales records for thermal clothing. We increased our sales level, which was previously at 26.6%, by 35%."

“There are many factors to our success”

Tolga Narbay, Vice Chairman of the Board of Directors of Narkonteks, stated, "We are increasing the sales of our high-quality and healthy thermal clothing with our motto of 'Perfect Fit.' The source of this lies in bringing together many factors. We provide reliable service with our products certified by OEKO-TEX® STANDARD 100, which proves that their components do not harm human health. Since our products come into direct contact with the skin, we design them with meticulous attention to detail, from the materials to the technical aspects of production. We prioritize features that preserve human health and comfort."

“We aim for international retailing”

Tolga Narbay, Vice Chairman of the Board of Directors of Narkonteks, mentioned that they have exported to 20 countries and said, "In addition to our e-commerce website and 20 stores, we have more than 650 sales points in 71 cities in Turkey. One of our most important goals is international retailing. We have franchise stores in Spain, Cyprus, Kazakhstan, and Turkmenistan. We export to Australia, Azerbaijan, Brazil, the Czech Republic, Denmark, South Africa, the United Kingdom, Scotland, Spain, Northern Ireland, Kazakhstan, Kuwait, Cyprus, Lebanon, Uzbekistan, Portugal, Russia, Taiwan, the UAE, Ukraine, and Greece. In the coming period, we also plan to have physical stores in these countries."

“We have focused on virtual reality technologies”

Tolga Narbay, Vice Chairman of the Board of Directors of Narkonteks, stated, "Consumers now value eco-friendly products. They want products to be long-lasting and durable. Considering our customers' expectations and the climate crisis, we prioritize sustainability. By focusing on innovative technologies such as mobile applications, virtual reality, and augmented reality, we aim to provide our customers with an interactive and informative shopping experience. This way, our users can examine products more closely, experience their features, and make more informed decisions."

“In 2024, we will proceed with determination to realise this vision of environmentally friendly production and AI-based shopping experience. We strive to maximise customer satisfaction while reducing our environmental impact, building a sustainable future.”