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Pioneer Retail Media Ads Platform GoWit raises U$ 1 Million
Pioneer Retail Media Ads Platform GoWit raises U$ 1 Million

GoWit, a leading AdTech company delivering individualized, multi-channel Retail Media advertising solutions, secured an US$ 1 million investment in its first financing round. 

USA — Leading the financing round are Esas Ventures, Alarko Ventures, APY Ventures and Mindvest GSYF (Venture Capital Investment Fund). 

GoWit, a globally-positioned start-up, is a multi-channel advertising platform for marketplaces that sell their advertising placements to the brands they work with to generate significant additional income streams. 

Following on from the successful launch of its latest SaaS product GoWit RMA (Retail Media Ads), the Company has shown rapid growth, announcing partnerships with some prominent e-commerce retailers. Its proprietary RMA platform enables different brands and online sellers to increase recognition, product visibility, customer engagement, and sales. 

This first round investment will allow Gowit to explore its global potential in bringing retailers and brands together in a single next-generation ad platform, where they can monetize ads and compete in the ever-growing market.

Furthermore, with this investment, Gowit will begin expanding globally, invest in product development and grow their team. This will enable Gowit to achieve its goal of delivering enhanced customer experiences.

GoWit’s ultimate vision is to create a decentralized, transparent, and privacy-protected Retail Media ecosystem, enabling the most value-enhancing advertising technologies possible. By investing in products and people, Gowit will use this funding round to expand its reach among retailers, allowing brands to effectively connect with their desired audience and establish a strong foothold in today’s highly competitive market.

With further growth plans to be announced, GoWit intends to expand in Europe and to open a new office in the U.K. The expansion to Europe will strengthen the Company’s global position as a Retail Media platform.

Despite the economic uncertainties across the world, GoWit plans to leverage the current market conditions wisely to achieve growth through a step-by-step strategy. With this investment, activities will be undertaken to accelerate the development of the platform and its AI-based features.

GoWit CEO and Co-Founder, Emrah ADSAN, explains, “From the beginning, our focus has been on transforming our advertising flow and building a democratized ecosystem. After launching our highly successful RMA product, we were able to conclude contracts smoothly and to announce diverse partnerships with internationally recognized companies. This has clearly validated a need in the market and has been a great use-case for achieving product-market fit. I’m very appreciative that our investors have supported us in leading the change.” 

He added, “At the same time as marketing our Retail Media Advertising offering in our core regions, we also aim to reach a broader customer base globally. This investment will help us increase wider recognition of GoWit and expand the reach of our successful RMA product across different marketplaces and regions.” 

Contact: Emrah Adsan - [email protected]

About GoWit

Established in 2019 by Emrah Adsan, Şeref Yarar, and Enes Dabanlıoğlu, each with over a decade of experience in the digital advertising sector, GoWit is a comprehensive AdTech company specializing in Retail Media advertising solutions for online retailers. With an extensive knowledge of the digital advertising landscape, GoWit provides impactful services aimed at optimizing businesses’ online visibility in the e-commerce market and driving revenue growth. Through their advertising platform, GoWit RMA, they bring together marketplaces, retailers, brands, and sellers, facilitating additional income streams and maximizing monetization opportunities. The Company's primary objective is to empower businesses by effectively showcasing their offerings through various ad formats, including Sponsored Products, Sponsored Brands, Display, Video, and In-store Ads, both on-site and off-site. With a strong commitment to transparency, GoWit is dedicated to assisting partners in accomplishing their unique business objectives and establishing a prominent presence in the ever-evolving realm of retail.

Contact: Tülay Genç | [email protected] | +31 30 799 6022

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