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The healthy snack industry, which is considered as one of the most dynamic categories of consumer products in the recent period, is expected to grow by 6.6% every year until 2030. While it is estimated that the global healthy snacks market will reach a market value of 152 billion dollars by 2030, Turkiye's healthy, vegan, sugar-free and additive-free snacks producer attracted great interest in the crowdfunding campaign it carried out on the fund finder platform, raising an investment of 8.2 million TL.
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ISTANBUL (TR) - The healthy snacks market, which is considered to be among the most dynamic categories of consumer products in recent years, with consumers turning to healthy eating habits, showed this dynamism with numerical data. According to data compiled by Statista, the global healthy snacks market is predicted to grow 6.6% annually until 2030, while the size of the market is expected to reach $152.5 billion in 2030.
The validity of the global trend in our country was reflected in the crowdfunding campaign of Rawsome, Turkiye's healthy, vegan, sugar-free, additive and preservative-free snack producer. Rawsome received an investment of 8.2 million TL in the campaign, which was successfully completed 30 days before the planned date, as more than 120% funding could not be made as required by law. Semra İnce, the Founder and General Manager of Pachamama Gıda, the umbrella company of Rawsome, commented, “We are proud of the interest our crowdfunding campaign has received in this journey we embarked on with the mission of completely natural and healthy nutrition. With the investment we have received, we aim to meet with consumers in more markets and with a wider product range by accelerating our export activities, which we have been carrying out with our registered brands in European Union countries, the United Kingdom and the USA since 2017."
Pachamama Gıda, which exceeded the target amount of 6.75 million TL in the crowdfunding campaign carried out through the share-based crowdfunding platform fonbulucu, and reached 8.2 million TL with more than a month before the end of the campaign, 1,115 investors received a share in the funding round, while 194 qualified investors participated. Rawsome, which went on an investment tour with a valuation of 54 million TL, had the highest investment amount of 1 million TL, and the qualified investment rate of the campaign was measured as 60.8%. Ankara Development Agency and the fund-raising Venture Capital Investment Fund were among the investors. Saying that the biggest reason behind their decision to raise funds with crowdfunding is to provide room for action to accelerate global steps in a rapidly growing market, Semra İnce said, "We see crowdfunding as a great opportunity to introduce our brand and products to thousands of investors and consumers who are in our target audience. It is completely natural and our journey, which we started with a healthy mission and five types of fruit and nut bars, has expanded with functional bars, a first in Turkey. Our granola varieties were added to our product range in 2019 and our filled fruit ball varieties in 2021. With our registered brands, our high production capacity at world standards and our experienced team. "We offer 32 types of 100% natural products in three different categories to our consumers. We have been producing for five years in our 1,000 square meter facility with our A grade BRC quality certificate," she said.
Semra İnce, the Founder and General Manager of Rawsome's umbrella brand Pachamama Gıda, who also shared her financial forecasts for the end of the year, concluded: “By the end of the year, we aim to increase the number of products on the shelves to 40, all of which are suitable for vegan and gluten-free diets and do not contain additives, preservatives or added sugar. We aim to achieve a strong momentum in 2023 with our strong marketing activities that we started as of September, our specialist employment strategy for sales and exports, our new product categories, our equipment investments and our plans to participate in international fairs. As we take firm steps towards our plan to open offices in Europe and the USA next year, we will gain strength from the investment we have collected from our crowdfunding campaign."
Hakan Yıldız, the Founder and CEO of the fonbulucu, who shared his views after the investment tour, said, “Rawsome has achieved high brand awareness in a short time with its stance on healthy eating, its world-class production facility established on a thousand square meters of indoor space in Ayazağa, Istanbul, its products and its multi-channel sales strategy. Its investment tour on our platform on October 3 was closed well above the targets. We as fonbulucu, work hard to develop the entrepreneurship ecosystem in Turkey, to open up areas where our entrepreneurs can show their potential, and to enable them to access financial resources more easily with next generation methods. The successful results of crowdfunding in our country are our biggest motivation. We see that the ecosystem has reached a completely different dimension with an increasing momentum. The value we create is the value of the whole of Turkey. We want to bring this value to an ever-deepening level and we believe that we will achieve it. We congratulate Rawsome, who wrote a success story with great potential, and thank all our investors for their great support.”
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