NEWSROOM

While e-commerce sites are replaced by shopping on social media, influencers are strengthening their position in the eyes of marketing professionals day by day. On the other hand, according to a report summarizing the status of influencer marketing in 2021, 91% of the total interaction received by sponsored content on social media comes from micro-influencer posts. Blockchain technologies, on the other hand, bring together advertisers and influencers, starting the "programmatic promotion" era in marketing.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - While online shopping from e-commerce platforms turns into social shopping habits, influencers, which 7 out of 10 consumers say they trust their suggestions as much as their friends, maintain their weight in their marketing strategies. In influencer marketing, celebrities with millions of followers leave their place to micro and nano influencers that appeal to smaller but loyal audiences. On the other hand, the widespread use of blockchain technology does not escape the attention of industry professionals. Mikail Gökmen, CEO of programmatic promotion market Promodex, who shared his views on the subject, said, “Research shows that 20 average influencers with a total of 1 million followers are more effective than 1 mega influencer with the same number of followers. Despite this, many brands are still collaborating with mega-influencers. As Promodex, we think that this problem is caused by the inability of influencer marketing to gain a programmatic structure. With this insight, the programmatic promotion market Promodex, which aims to bring together brands and campaigners with high influence in social media, on the blockchain, came to life. Promodex is on its way to become a comprehensive platform that offers all the possibilities of the blockchain, from the service token named PROMO, which has started to be sold, UTM code for each campaign, advanced targeting possibilities, stake rewards and algorithmic reward calculation features. ” used expressions.

“It is possible to reach thousands of influencers worldwide”

Programmatic advertising, which is a data-based form of media buying, made entirely with the decisions of computer software, stands out in terms of shortening operational processes and providing the opportunity to work with more than one platform. According to the report of the Advertisers Association, which evaluated the first six months of the last year, programmatic advertisements constitute 74% of digital media investments in Turkey. Noting that brands in Turkey are accustomed to programmatic advertisements, Mikail Gökmen emphasized that a similar flow can also be used for influencer marketing, and said, "Promodex was established to programmaticize campaigns to be made with influencers on social media. Brands and campaign owners can start campaigns with high-rated influencers in the influencer category, in any language, on the social media channel, on the platform where the service token named PROMO, which we have started to sell recently and whose total supply will be 900 million, is traded. In this way, campaign owners can programmatically reach celebrities who can create the highest impact for their campaigns, as if they were advertising on Instagram. Thanks to Promodex, micro and nano influencers with fewer followers can obtain PROMO tokens at special prices for influencers, while on the other hand, they have the chance to earn income to the extent of their potential and points.

“Our service token is on sale”

Emphasizing that all transactions taking place on the platform are protected on the blockchain through smart contracts, Promodex CEO Mikail Gökmen concluded his words with the following sentences: “Promodex does not only offer an advertising marketplace to advertisers, campaigners and influencers. It invites everyone who is interested in the subject to be one of the first users of a new generation influencer marketing technology created with a promising technology, blockchain technology. As part of the first sales of our service token PROMO, which started recently, 18 million PROMOs will be sold in four rounds, corresponding to approximately $ 378 thousand. PROMO will also be listed on cryptocurrency exchanges in the first half of 2022. At the end of this year, we will announce our iOS and Android applications, as well as multi-wallet integration."