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A leading gaming company Netmarble EMEA with the world's most advanced in-game advertising platform Anzu.a new partnership between io, in-game ads Jupiter engine in Turkey, the head of the list attracts a massively multiplayer online first person shooter (MMOFPS) PC game wolfteam will. Popular and high-tempo, and with up to 16 players fighting for supremacy by transforming from human to werewolf, Wolfteam is ripe for targeted real-world ads and gives advertisers the opportunity to access coveted viewers in Turkey.
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İSTANBUL (TR) - Wolfteam will use Anzu's platform to mix dynamic, personalised banner and video ads directly into the game. These blended ads respect the player by not interrupting the game, making them a welcome form of advertising for players who are more open to advertising than ever. Anzu; The Oracle's moat, Nielsen, Kantar, comScore, and through partnership with third party vendors such as Digiseg goruntulenebilirlik and brand perception, as well as the mass validation, data enrichment, and fraud detection effectiveness of the campaign, including in-depth allows the measurement. This allows advertisers to offer scalable brand awareness campaigns to hard-to-reach audiences in a brand-safe environment.
In addition, Anzu, along with advertising giant WPP, is bringing widely accepted digital standards to in-game advertising, helping advertisers build confidence in the value of this channel by using technologies they trust. Anzu's customers include major global brands such as Vodafone, Samsung, PepsiCo, McDonald's and American Eagle.
Netmarble EMEA division director Cem Kone said: "I think Anzu is a great platform to monetize our game. As it is very important for us to ensure our players enjoy the game, it is very important that Anzu's adverts do not interrupt the game for our players. We are delighted to be partnering with Anzu. "he says.
The Turkish gaming market is important. It is expected to reach a turnover of $ 642 million by the end of this year, according to Statista. Even before the massive global increase seen as a result of the games ' Covid, there were more than 32 million players in Turkey, and this represented a tremendous, largely untapped opportunity for advertisers. Advertisers can determine their position in Turkey by adding value to the local gaming community with blended in-game ads that make the game even more interesting and exciting. Anzu already has a strong presence in Turkey with strategic partners such as Adform and aMVG.
"We are excited to expand our presence in Turkey, a rapidly growing and highly promising gaming market," says Alex Yerukhimovich, Anzu's vice president of sales. "Our new partnership with Netmarble EMEA at the hugely popular Wolfteam will allow advertisers to reach Turkish players in a way that respects their gaming experience and makes their favorite game more realistic."
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