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Demand for permanent makeup increased during the period of normalization
Demand for permanent makeup increased during the period of normalization
07.04.2021
GENERAL

Beautician Sibel Kırbas said that during the second normalization period in the pandemic process, beauty centers have intensified, especially the demand for permanent makeup has increased. Especially women who start working again in the office environment want to have permanent makeup, he noted, beauty centers are intensifying.


*** This release is originally published in Turkish.
Google Translate Application translates the content you see on this page.***


İSTANBUL (TR) - Pia Beauty Face and body's founder, beautician Sibel Kırbaş, 32, said that the demand for permanent makeup, preferred by women who care about beauty and care, has increased during the period of normalization. Expressing that people who stayed in their homes for a long time flocked to beauty centers after their decision to normalize, Whip pointed out that the demand for many beauty applications, from skin care to laser hair removal, is increasing.

"Permanent makeup was one of the most requested procedures”

“Many of the working women have now switched to normal working order, " said whip, who stated that there is a strong demand for permanent makeup. Women who start working in the office again prefer to have permanent makeup when they cannot devote time to their care. Permanent makeup, which saves both time and cost, has become one of the most requested beauty procedures with steps of normalization,” he said.
Especially women working with busy work pace can not find time to make up in the daily rush, indicating that Whip, permanent makeup is an important procedure in terms of both aesthetics and appearance and time saving. The beautician noted that people who do not need much care and beauty practices during the pandemic process or who postpone such practices due to health risks want to re-implement their beauty and care plans after the steps of normalization.

Sibel Kırbaş pointed out that beauty centers are also places of socialization that are relieved of stress, and said: “We are experiencing intensity with the easing of restrictions in the pandemic process. There is a strong demand from our customers for applications such as laser hair removal, permanent makeup, regional slimming and skin care. Many women, especially those who re-enter the office environment, want permanent makeup.”

One of the beauty trends among women who want to be groomed under all conditions, permanent makeup is basically an injection of pigment, indicating that whip, also shared some tricks about permanent makeup. "The application of permanent makeup begins with finding the right color. A planning should be done according to the person's age, skin type, skin tone, eye color and expectations. Contrary to what is known here, it is necessary to focus on skin color rather than hair color.“permanent makeup is basically a pigment application, " he said. Micropigmentation or long-term cosmetic therapy. It is the technical art of placing natural pigments on the skin,” he said.

"Permanent makeup begins with finding the right color”

Sibel Kırbaş pointed out that permanent makeup is an advantageous application in many ways. Whip, continued: "permanent makeup, which has many advantages different from other beauty procedures, provides long-term closure of problematic areas in the face area. For this reason, problematic areas should be identified and personalized permanent makeup design should be planned according to the golden ratio of the face. In permanent makeup, many factors such as the position of the eyes, distance between the eyes, eyebrow length, nose and jaw structure should be evaluated. For example; problems such as sparse eyebrows, different eyebrow structures can also be fixed with permanent makeup. After individual evaluations according to other factors, the face area gets a new form.”

An experienced beautician also gave the following information about the tricks of permanent makeup; “the application of permanent makeup begins with finding the right color. A planning should be done according to the person's age, skin type, skin tone, eye color and expectations. Contrary to what is known here, it is necessary to focus on skin color rather than hair color. Individual pigment should be selected by evaluating these factors. A natural appearance can be achieved when equality in the hue is achieved. Pigments are applied to the skin with sterile needles. The important point here is that the pigments have passed organic and allergic tests.”

Emphasizing the importance of making this application easier for women who care about beauty and care by experts who have a permanent makeup certificate, Sibel Kırbaş gave the following information: “permanent makeup is an important and indispensable application for women. This application should be carried out by experts in the field. In addition, the quality and content of the materials used is an important factor for both health and permanence of makeup. Permanent makeup should be made in accordance with both the skin structures and expectations of people with different skin structures.”

Contact: Tülay Genç | [email protected] | +31 30 799 6022

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