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Halit Ünlü, the founder of Ünlü Ziraat, one of the leading proponents of machine agriculture in Turkey, is preparing to meet with readers with his book Halit Ünlü: Zirvede Bir Yaşam Ustası, in which he tells his life story.
*** This release is originally published in Turkish.
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ISTANBUL (TR) - The life of Halit Ünlü, the founder of Ünlü Ziraat, Turkey's leading manufacturer of agricultural tools, which started its activities in Manisa in 1971, has been published as a book.Prepared to take its place on the shelves under the name of “Halit Ünlü: Zirvede Bir Yaşam Ustası”, the interview type book was written by Dr. Lale Şeyda Gülsoy and Dünya İşleri PR Agency founder Çiğdem Özcan. Today, the life story of a veteran business person that adds value to Turkey by exporting agricultural machinery to 27 countries, will be published in four languages, Turkish, English, German and Russian.
The book ‘Halit Ünlü: Zirvede Bir Yaşam Ustası’, in which the businessman Halit Ünlü shares all the details about his life, discusses the evolution of the story that began as the son of a farmer family who emigrated from Greece to Turkey in the 1940s into a story that will be an example for the business world. Halit Ünlü, who has 65% of the agricultural machinery market in Turkey today, tells readers how it is possible to exist out of nothing with his difficult childhood years:
“I was a child of a poor family. However, I think my father was very rich because he was extremely honest and raised me that way. I was born in my grandfather's house and grew up with his 7 children. Until I went to primary school, I wore a robe like little girls. Because I had nothing else to wear. Our families would give us whatever they found, and we would wear it. In primary school, the station chief had a daughter, her name was Güneş. In those years, civil service was a formidable job. Also, notable families would care for their children to befriend successful children who are top-ranked children. Therefore, we were in the same class as Güneş in secondary school. My father bought me a dress in those years. So I went to school in my new dress. Güneş and my other classmates noticed that my dress was new and they told me how beautiful my dress was. When my friends liked my dress, the worlds became mine. After all, it was the first time I had a new dress!”
Halit Ünlü, the founder of Ünlü Ziraat, which has produced an average of 30 thousand agricultural tools per year since 1971, especially the plow, shares sections of his life that inspire the phrase "scratching with nails" on the road to success. Ünlü's statements are as follows in the book:
“On Saturday and Sunday, I was going to the field. I was riding a horse and doing an anchor. We were four brothers. My father had 8-10 acres of land, he was processing it. Anyway, it is not possible to handle more space by skip. Also, my father was going to work and he was bringing us bread with the money he earned from those jobs, which he did well at that time. The job was to reap the wheat with a sickle when the time came. We would call this method kosa. I was seeing these. I was not only seeing it, I was thinking long and hard about what I saw. It was the horse that pulled the plow, and it was the human in the back. If the plow was not properly designed, that horse would produce white foam. So, it would be very difficult. One would also be forced to worry that his horse would sink to the ground. In addition, if the head of the upper was long and the distance between them was long, it was necessary to stand somewhere while using the plow. Because the feet of the person using the plow ached. Therefore, it was necessary to stand again and rest the feet at each top. I entered this business on purpose, seeing all these difficulties. When that plow that we brought to the workplace was not working, it was this information I gained while riding a horse and doing an anchor that allowed me to reassure the master that I could fix it.”
Halit Ünlü, whose experience is more than a lifetime, is also a guide for the life journey of the young generation with the book Halit Ünlü: A Life at the Top. Today, Ünlü continues to carry his love of the profession as on the first day and aims to produce much more benefits for the society and the state with great goals. In this context, business people who are preparing not only to enter the European market but also to the American market and aim to sell much more to countries such as Moldova, Russia, Ukraine, Azerbaijan, Greece, Bulgaria and Romania in 5 years, also advises young people. Addressing the celebrity to the younger generation, Dr. What she told to Lale Şeyda Gülsoy and Çiğdem Özcan is included in the book as follows:
“If you have not seen poverty, of course you cannot appreciate the wealth. In the past, there were many wealthy farmers in Manisa. The children of these people sold those farms and waste their money after their fathers passed away. Because they didn't know what it meant to work and earn. You can't live off your capital indefinitely, no matter how large it may be. They didn't know that either. Anyway, if a child is not working from a young age, it becomes very difficult to work when he grows up. So, I'm talking about growing up from the seed. What comes from the kitchen does not come back to the ground. The one who comes from the kitchen somehow takes his bread out of stone. In the past, there was such a thing as working as much as in both the field and industry. If you volunteer to work and do what your job requires, you will earn halal money and never starve.”
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