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PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
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BLOGPR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor PR activities and news of your competitors? How do you think your competitors approach the media? What do they say to the public? And, What is on the agenda in your industry?
All of these questions give you insights into how you should build your PR strategies. You can see the topics you need to prioritize in PR studies and open the way to be a pioneer in your sector in the media. In order to conduct a successful PR campaign, you should learn the opinions of journalists about your competitors and follow their PR activities.
Since public relations and communication activities have started to be implemented as a discipline, measuring the work's impact has been the most critical stage for professionals. Every step that cannot be measured is seen as a waste of money and time. In the periods when PR processes first developed, a basic formula, row-column and advertising equivalent were used. However, the brands could not really understand the figures provided by the agencies. Exaggerated figures and inexact equivalent advertising value caused a negative perception.
Nowadays, you can build your PR strategies by analyzing your brand's presence and your competitors in the media with experts who can provide transparent measurement reports based on mathematical infrastructure.
What does the Media Analysis Report offer?
What can you see in the Media Analysis Report?
It is necessary to examine the Media Analysis Report under two different contexts. The first one is the answers to the questions above. The second part is the analysis prepared based on the answers. Our team of PR experts examines the results and offers suggestions about the steps you need to take. You can find answers to the following questions from the analysis section.
“If you do a job the way you always do, you will always get the same result in return.” - Tony Robbins
Every communication professional's dream is to strengthen a brand's image and reputation, increase its awareness among the target audience, and increase relations with the press and the media. It is also vital to conduct successful PR campaigns. In sectors such as the media, where change and circulation are high, it is necessary to stay up-to-date, get a quick reaction to events and steadily improve. In order to get better, detailed research and analysis are needed. The answers to questions such as what PR activities your brand has conducted in the past, what are your competitors are doing and what to do in the future is almost a comprehensive guide.
If you think your brand needs a new PR strategy, you should start with research and analysis. According to the analysis results, you can follow a new path and change your perception among your target audience and journalists. Remember, what your competitors are doing and what you do will contribute to your next strategy!
Detailed Media Analysis Report
Before preparing a media analysis report about your competitors, you can measure your brand's visibility on online and printed media for the last year. This report gives you an idea of the comprehensive analysis you want about your competitors. You can start the process immediately by filling the free media monitoring report form.
After reviewing the free media monitoring report for your brand, you can go on to the next step. B2Press examines the PR activities of your competitors on online and printed media and prepares a detailed analysis. Your reports are not prepared by analysts in a simple excel format, but with PR experts' comments that include detailed graphics and figures. As a result of this monitoring report, you can plan your next PR strategy more effectively.
“B2Press is a valuable business partner for a digital company. We can tailor the PR service we receive according to our needs, manage it in line with our other digital marketing activities and distribute our content to a large number of publishers. Many thanks to B2Press team for their close and professional follow-up.”
“Instead of paying monthly fees for a maximum of ten press releases a year, it is a brilliant idea to reach all the national media with an affordable fee per package. Besides, with its super fast service and excellent customer relations, B2Press turns into a great business partner. It was one of the most beautiful discoveries we made in 2019. Thank you for all the contributions, B2Press!”
“B2Press means a next-generation communication consultancy for us. Finding a partner to keep up with our own pace in the rapidly digitalizing business processes has made our marketing activities more compact and flexible in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“B2Press has been a very valuable business partner for us for the past year, which we have been working together on distributing press releases in order to increase awareness of our brand and industry. Particularly, their quick response to all of our questions and return to our demands in different fields has created an important value for us. In addition, we would like to thank our valuable stakeholder B2Press for not only doing agreed work but also for sharing the opportunities they encounter within their network that may be beneficial for us.”
“B2Press provides services with PR packages that are different from traditional PR agencies and which can be used when needed without having to pay a fixed monthly fee. Thanks to its service model, B2Press supports us as a part of our team. I would like to underline that B2Press is an effective partner especially for start-ups and initiatives that want to reach the media.”