PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor PR activities and news of your competitors? How do you think your competitors approach the media? What do they say to the public? And, What is on the agenda in your industry?
All of these questions give you insights into how you should build your PR strategies. You can see the topics you need to prioritize in PR studies and open the way to be a pioneer in your sector in the media. In order to conduct a successful PR campaign, you should learn the opinions of journalists about your competitors and follow their PR activities.
Since public relations and communication activities have started to be implemented as a discipline, measuring the work's impact has been the most critical stage for professionals. Every step that cannot be measured is seen as a waste of money and time. In the periods when PR processes first developed, a basic formula, row-column and advertising equivalent were used. However, the brands could not really understand the figures provided by the agencies. Exaggerated figures and inexact equivalent advertising value caused a negative perception.
Nowadays, you can build your PR strategies by analyzing your brand's presence and your competitors in the media with experts who can provide transparent measurement reports based on mathematical infrastructure.
What does the Media Analysis Report offer?
What can you see in the Media Analysis Report?
It is necessary to examine the Media Analysis Report under two different contexts. The first one is the answers to the questions above. The second part is the analysis prepared based on the answers. Our team of PR experts examines the results and offers suggestions about the steps you need to take. You can find answers to the following questions from the analysis section.
“If you do a job the way you always do, you will always get the same result in return.” - Tony Robbins
Every communication professional's dream is to strengthen a brand's image and reputation, increase its awareness among the target audience, and increase relations with the press and the media. It is also vital to conduct successful PR campaigns. In sectors such as the media, where change and circulation are high, it is necessary to stay up-to-date, get a quick reaction to events and steadily improve. In order to get better, detailed research and analysis are needed. The answers to questions such as what PR activities your brand has conducted in the past, what are your competitors are doing and what to do in the future is almost a comprehensive guide.
If you think your brand needs a new PR strategy, you should start with research and analysis. According to the analysis results, you can follow a new path and change your perception among your target audience and journalists. Remember, what your competitors are doing and what you do will contribute to your next strategy!
Detailed Media Analysis Report
Before preparing a media analysis report about your competitors, you can measure your brand's visibility on online and printed media for the last year. This report gives you an idea of the comprehensive analysis you want about your competitors. You can start the process immediately by filling the free media monitoring report form.
After reviewing the free media monitoring report for your brand, you can go on to the next step. B2Press examines the PR activities of your competitors on online and printed media and prepares a detailed analysis. Your reports are not prepared by analysts in a simple excel format, but with PR experts' comments that include detailed graphics and figures. As a result of this monitoring report, you can plan your next PR strategy more effectively.
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“I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. I first turned to them after a well-known European PR-distribution company let me down, and I had to urgently search for a more responsible partner. B2Press reacted quickly, they took the necessary time to understand who we are as a company and gave me some amazing suggestions for our press release. Their expertise in creative content writing made the announcement newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies. I also appreciate that they don’t forget the client once the project is done, but in a few weeks they update me if the results changes. I highly recommend B2Press to any company that is looking for cost-effective PR services..”
“B2Press provides a truly invaluable service. Its team is conscientious, attentive and fully dedicated to providing the best possible experience every time we have worked together. B2Press has proven to be a cherished partner in the furtherance of our organization's objectives.”
“B2Press has ensured the widespread distribution and coverage of our media to our target audiences while providing excellent customer service. The entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.”
