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MEDIA ANALYSIS REPORTS

Do you monitor PR activities and news of your competitors? How do you think your competitors approach the media? What do they say to the public? And, What is on the agenda in your industry?

All of these questions give you insights into how you should build your PR strategies. You can see the topics you need to prioritize in PR studies and open the way to be a pioneer in your sector in the media. In order to conduct a successful PR campaign, you should learn the opinions of journalists about your competitors and follow their PR activities.

PACKAGES
SMALL
MEDIUM
LARGE
SCOPE OF WORK
Brand Analysis
Competitor Analysis
Online Media Monitoring
Print Media Monitoring
Semantic Analysis
Additional Target Keywords
3 Keywords
6 Keywords
Unlimited
Insights for PR Strategies
Get a price quote by creating a request
WHICH PACKAGE IS BEST FOR YOU?
SCOPE
  • Media Analysis
  • Competitor analysis
  • Online Media Monitoring
  • Print Media Monitoring
  • Semantic Analysis
  • Additional Keyword Query (3 Keywords)
  • Communication Strategy Recommendations
GET A QUOTE
SCOPE
  • Media Analysis
  • Competitor analysis
  • Online Media Monitoring
  • Print Media Monitoring
  • Semantic Analysis
  • Additional Keyword Query (6 Keywords)
  • Communication Strategy Recommendations
GET A QUOTE
SCOPE
  • Media Analysis
  • Competitor analysis
  • Online Media Monitoring
  • Print Media Monitoring
  • Semantic Analysis
  • Additional Keyword Query (Unlimited)
  • Communication Strategy Recommendations
GET A QUOTE

Since public relations and communication activities have started to be implemented as a discipline, measuring the work's impact has been the most critical stage for professionals. Every step that cannot be measured is seen as a waste of money and time. In the periods when PR processes first developed, a basic formula, row-column and advertising equivalent were used. However, the brands could not really understand the figures provided by the agencies. Exaggerated figures and inexact equivalent advertising value caused a negative perception.

Nowadays, you can build your PR strategies by analyzing your brand's presence and your competitors in the media with experts who can provide transparent measurement reports based on mathematical infrastructure.

What does the Media Analysis Report offer?

  • Retrospectively analyzes your brand's news and your competitors on the online and printed media; weekly, monthly and annually.
  • Provides access to realistic figures with internationally accepted measurement standards.
  • Makes it easier to take a proactive attitude towards the news that may be encountered in the future and take precautions.
  • Enables you to build your strategy better by keeping up with what your competitors are doing.
  • Eliminates a huge workload while creating a corporate press archive.
  • Measures your brand's image and reputation in the media.
  • Determines to what extent the published news affects your brand perception and image.

What can you see in the Media Analysis Report?

  • How much media coverage and reach do your press releases, special news or interviews get?
  • In which publications are your brand evaluated and get coverage most?
  • What kind of PR campaigns do your competitors conduct? Who are their spokespersons, how frequently do they distribute press releases?
  • What news value do your competitors' news qualitatively and quantitatively have?
  • Which channels do they use to be featured in the media? Do they have any collaborations with media channels and publications?
  • How much of the news about your industry belongs to you and what is your share in total?

It is necessary to examine the Media Analysis Report under two different contexts. The first one is the answers to the questions above. The second part is the analysis prepared based on the answers. Our team of PR experts examines the results and offers suggestions about the steps you need to take. You can find answers to the following questions from the analysis section.

  • Can you reach your target audience with communication activities?
  • How much is your target audience affected by the news?
  • Do journalists know about your brand?
  • How should you conduct your PR campaigns?
  • How should the frequency of your communication activities be?
  • What do you need to improve your relationships with members of the media?
  • Are you looking for new ways to improve your PR strategies?

“If you do a job the way you always do, you will always get the same result in return.” - Tony Robbins

Every communication professional's dream is to strengthen a brand's image and reputation, increase its awareness among the target audience, and increase relations with the press and the media. It is also vital to conduct successful PR campaigns. In sectors such as the media, where change and circulation are high, it is necessary to stay up-to-date, get a quick reaction to events and steadily improve. In order to get better, detailed research and analysis are needed. The answers to questions such as what PR activities your brand has conducted in the past, what are your competitors are doing and what to do in the future is almost a comprehensive guide.

If you think your brand needs a new PR strategy, you should start with research and analysis. According to the analysis results, you can follow a new path and change your perception among your target audience and journalists. Remember, what your competitors are doing and what you do will contribute to your next strategy!

Detailed Media Analysis Report

Before preparing a media analysis report about your competitors, you can measure your brand's visibility on online and printed media for the last year. This report gives you an idea of ​​the comprehensive analysis you want about your competitors. You can start the process immediately by filling the free media monitoring report form.

After reviewing the free media monitoring report for your brand, you can go on to the next step. B2Press examines the PR activities of your competitors on online and printed media and prepares a detailed analysis. Your reports are not prepared by analysts in a simple excel format, but with PR experts' comments that include detailed graphics and figures. As a result of this monitoring report, you can plan your next PR strategy more effectively.

MEDIA ANALYSIS REQUEST FORM
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WHY B2PRESS
EXPERIENCED TEAM
EXPERIENCED TEAM
Media analysis reports are prepared by PR experts and former journalists who have worked in the communication sector for many years. Getting suggestions about your PR strategies from our experts and tips from former journalists will surely add value to your business.
ECONOMICAL SOLUTION
ECONOMICAL SOLUTION
B2Press prepares a media analysis report based on a project without charging a monthly fee. You can create your request for a monitoring report with the package you choose according to the number of competitors and keywords. Unlike traditional PR agencies, you can get a cost advantage by paying as much as you use and use when you need.
BRAND AWARENESS
BRAND AWARENESS
Target audience, investors, potential and existing customers… You can attract the attention of what you want to reach with B2Press and increase your reputation as a voice in your industry.
ONLINE VISIBILITY
ONLINE VISIBILITY
With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300K journalists in more than 100 cities around the world.
PRFORGROWTH
PRFORGROWTH
Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases.
TRANSPARENT REPORTING
TRANSPARENT REPORTING
B2Press monitors and reports the news about your competitors and your brand transparently and shares what you need to see, not what you want to see. With internationally valid reporting methods, you can measure PR studies with objective formulas based on mathematical infrastructure.
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