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Human or AI in content creation?

Human or AI in content creation?

Content creation is one of the businesses most directly affected by artificial intelligence, and AI has clearly revolutionised access to information in recent years. The collaboration between human and artificial intelligence has become important in shaping digital content. However, AI algorithms often fall short in generating unique content that excels in search engine rankings. So how can AI be more effectively utilized to build content that is SEO-compatible?

Artificial intelligence (AI) has been transforming various industries since its inception with the Logic Theorist program in 1956, developed by Allen Newell, Cliff Shaw, and Herbert Simon to mimic human problem-solving skills. AI is revolutionizing traditionally labour-intensive content creation processes by efficiently generating readable text from vast datasets. However, despite these advancements, AI alone cannot guarantee content that performs well in search engine rankings. This raises the question: Why should editors integrate AI into content writing? Let’s explore how B2Press views AI in enhancing content creation.

Should we limit or fully use AI building our content?

As an online PR service, B2Press explores whether artificial intelligence in content generation should be limited or optimized. While AI tools enhance efficiency, they also introduce risks such as eroding trust, potential dangers, and mechanization, often falling short in key areas. We will outline these issues and discuss our strategic approach to integrating AI support responsibly. Should we harness or restrict AI in content creation? Let’s dive into the implications.

Using outdated data can negatively impact your content’s search engine rankings: Incorporating recent research, surveys, analyses, and reports enhances content quality and search visibility. While individuals typically select the most current data manually, AI tools might not, often relying on outdated information. Additionally, AI can misinterpret data, potentially misleading readers, and eroding trust. Therefore, it’s crucial to verify the freshness and accuracy of data used, particularly when generated by AI.

Relying solely on AI for content creation can result in generic, uninspired text: While AI is efficient for producing structured content like whitepapers and website copy, it struggles with styles that require humour, irony, or cultural references—elements that can strengthen reader engagement and brand connection. AI often overlooks the subtle nuances of human communication, leading to content that may seem robotic and disengaging. This not only makes your content less appealing to readers but also decreases its visibility on search engine rankings.

Straying from your brand identity can disconnect you from your customers: Content that fails to reflect your brand’s story, mission, and vision can create confusion and again, erode trust. Relying too heavily on artificial intelligence tools for content creation poses a risk, as AI may not effectively capture your unique brand tone, leading to potentially adverse outcomes. We believe it’s crucial to ensure that all content authentically represents your brand to maintain and strengthen customer relationships.

Overemphasizing SEO can compromise content fluency: Achieving high search engine rankings involves using the right keywords judiciously. While experienced editors can integrate these seamlessly, maintaining content flow, artificial intelligence may not always measure up, often disrupting readability. This misstep can detract from the user experience and potentially decrease readership. It’s critical to balance keyword usage with natural prose to keep your content engaging.

When readers encounter content that lacks fluency and feels artificially generated, they typically disengage and leave the page. Google does the same…

This response is supported by research from NP Digital, which compared human-written content to that created by artificial intelligence and found a clear preference for the former. This indicates that both readers and search engines like Google favour content that provides a smooth, engaging reading experience over content that feels mechanical and disjointed.

Search engines like Google, Yandex, and Yahoo assess websites based on content quality, meaning, user experience, and utility during rankings. It is crucial for the core elements that add value, such as content, to adhere to these parameters. Consequently, search engine algorithms demote sites with outdated, untrustworthy, or worthless content. Given this complex algorithmic environment, how should AI be utilized in content creation? How can we identify AI-generated content and assess its quality? How do we detect and control AI-generated content?

The discussed factors suggest that using artificial intelligence selectively in content creation is more effective than letting AI generate entire pieces. To further clarify what we mean by “support,” here are ways to moderate AI’s role in your content using specific tools:

  • Use the Flesch Kincaid Calculator available here to assess readability.
  • Enhance your SEO score by analysing and incorporating related, popular questions and topics.
  • For content from sources beyond AI-provided texts, employ tools like ZeroGPT and Copyleaks to discern if the content is AI-generated.
  • To ensure your content maintains a natural tone for both readers and search engines, conduct a thorough review for authenticity.

When using artificial intelligence as a supplementary tool rather than the primary creator of your content, consider the following:

  • Verify the accuracy and reliability of the content.
  • Assess the content’s purpose and context.
  • Review its for ethical and legal compliance.
  • Evaluate its originality and creativity.

Created by humans or by artificial intelligence?

Although artificial intelligence can process data, patterns, and structures, it struggles with one key aspect: Creativity. The human brain’s capacity for innovative thought, fuelled by its ability to draw connections across various disciplines, far surpasses AI. Thus, AI’s productivity in content creation is confined to the parameters set by humans. Content crafted by experienced writers is distinguished by its uniqueness and inventiveness. This means using AI in a limited capacity primarily supports rather than replaces the creative process. The most effective approach is to blend AI assistance with the expertise of professional editors, who can infuse creativity and context where AI falls short. This hybrid method ensures the content remains original and engaging.

What are the benefits of a ‘limited’ collaboration with AI in content creation?

Research indicates that 64.7% of business leaders utilized AI tools in their 2023 content strategies, with 52% integrating AI more broadly. While fully dictating content to AI presents risks, a controlled use enhances both quality and efficiency.

Time Efficiency: Utilizing AI to gather information and resources during the drafting phase can significantly expedite the content creation process.

Personalization: AI can identify and analyse trending topics within your industry, allowing you to tailor content specifically to your audience’s interests.

Language Translation: AI-powered translation tools enable you to convert your content into multiple languages, broadening your global reach.

Content Enrichment: With AI, you can generate and integrate diverse multimedia elements, enriching the overall content experience.

While leveraging AI in content creation offers several advantages, the effectiveness of these tools must ultimately be evaluated and refined by human oversight. If you find this integration daunting, don’t worry - you’re not alone, and the process is manageable.

Work with professionals to create your content

If you are looking for new ways to engage with your audience by leveraging the potential of artificial intelligence in your content, it’s time to meet B2Press Plus, a digital content service!

With B2Press Plus, you can access SEO-friendly, purpose-driven content that accelerates your marketing strategies exponentially. Our offerings include promotional texts, blog posts, emails, social media updates, marketing materials, presentations, speeches, video scripts, whitepapers, and website copy. Crafted by skilled editors who stay abreast of global trends, this content will elevate your site’s search engine visibility immediately. For all your content needs, B2Press Plus is your go-to solution.

Whatever you need to write, B2Press Plus is the right address!

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