PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Press releases are a way to distribute and announce events to the media. You can use the press release for many things, such as announcing the opening of your company, publicizing a new invention or promoting a new product. Many topics are suitable for writing a press release and sending to the media.
Originally, press releases have been a self-promotion tool for companies, either to publicize new products/services or to provide corporate information to the media. Although there has been much debate about its usefulness, press releases can also be a good resource to position our company within search engines.
Press releases should meet various criteria so that they have a higher chance of success. One structure is particularly common: After the well-considered heading, the 5W1H-questions are answered and then further, more detailed information is given. Concise, factual and to the point. The information content is also important. Journalists want to be able to get a quick overview in order to decide whether to publish it or not. In order to attract attention, it is important to formulate the press release as interestingly as possible and emphasize the relevance.
Those who deal with SEO (Search Engine Optimization) from a technical point of view will struggle to avoid "optimizing" the titles, meta descriptions and everything else in order to reflect - often even exactly - the search keywords, but these activities can also result in the opposite effect: keyword stuffing and over-optimization will row against your SEO, in content as well as in press releases.
Your aim should be to create your press release as an interesting and valuable content. If a press release isn't considered newsworthy, it can also be bad for the SEO strategy.
Press releases play an important role in search engine optimization. It is not about writing press releases that make no sense. But if a communication strategy includes sending press releases frequently, why not optimize them for SEO?
It is true that many times, for those who work in communication or marketing, talking about SEO can cause panic. But don't despair, you don't have to be an SEO expert to optimize the press releases. Taking into account some points, it is easy to write good press releases that will improve the visibility on the internet:
Let’s not forget: A press release is not a panacea, but it helps a lot to improve the online positioning of a brand.
The real benefits of a SEO-friendly press release lie in the indirect value it generates. If your press release is useful, unique, original and capable of attracting attention, then it is more likely that a newspaper, magazine or blog will write about it and distribute it through its channels. When this happens, your business will get very high-value links, mentions, citations, buzz, referral traffic, and more - all from several external sources, not just the sites that republish press releases.
The SEO advantages deriving from a good press release are:
A press release has a “SEO value” and plays an important part of the SEO strategy. But keep in mind that the press release itself represents that value and will be successful, only if it enriches readers, if it leaves something to them. This will lead to its resumption on external sources, bringing backlinks or referral traffic.
From this point of view, help SEO. But remember that you must have something to say. In this regard, here is a handy list that will help you evaluate whether it is worth writing a press release or not:
If you answered "Yes" to all of these questions, then continue with your activities without any fear. Only if you answered negatively to the last question, then you are in the right place!
As B2Press | Online PR Service, we bring together content, PR and SEO in press releases. We write SEO-friendly press releases, distribute them via news agencies and segmented media lists, monitor media coverage and report. We offer what you can get from a traditional PR agency as a “service”. No fixed monthly fees or commitments! Use when you need, pay as you go. Select your target country, check our PR packages and get detailed information.