PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
A news release is a written statement about a matter of public interest. Journalists and editors check the news release that has been sent to them before publishing. To get the news release published and ease the job of journalists and editors, news releases must be written in line with some rules.
When writing a news release, the first and most important thing to keep in mind is that it should be designed well from the headline to the final paragraph. As the headline is the first thing both journalists and the audience read, it should be impressive, striking, informative and as simple as it can be. It should encourage the reader to finish whatever they are reading. Moreover, the subheading should describe the headline in more detail in 2-3 sentences.
The lead part, in simplest terms, should answer the famous 5W1H questions. It should sum up the main details and information that is mentioned in the rest of the news release in 4-5 sentences… The body part is the extended version of the lead part and should include all the information, data, quotes and facts about the news release. The information given in this part must be prioritized and written according to the importance. The last paragraph involves the least important information about the news story. Finally, after the last paragraph, there should be a contact information part which should include the name, e-mail and the phone number of the sender.
The most essential thing to do before deciding to write a press release is being sure that the story is really newsworthy. Although it can be written about anything, the most common situations are listed below.
