Reach your target audience with an international PR agency

PR is the magic element that forms the basis for Social Selling. Effective PR works increase the interest in a brand and contributes to sales. Not only in your domestic market but also worldwide… It is possible to increase your brand awareness internationally by reaching the target audience abroad. Whether you are a long-established company or a start-up, you should focus on PR to increase awareness and reputation in the first place before searching for new investors or potential customers. When we look at the world's leading brands and the reasons why they are preferred by their target audience, we see the bridge of trust and loyalty they have established with their customers. This is also possible by ensuring brand reliability. At this point, it is of utmost importance that international PR agencies and brands act in an integrated manner.

Catch up with the digital transformation

Within the last 10 years, the number of Internet users in the world increased by 2.35 billion reaching a total number higher than 4 billion. Moreover, the number of pages indexed to Google's search engine has exceeded 100 trillion. Increasing use of the internet thanks to digital transformation has led to an increase in the number of digital media channels.

As digital media is on the way to become the main communication channel, the focus of PR also turned out to be on digital media. Today all PR works are expected to contribute to the online visibility of brands. Customers all around the world can reach to the quality of a brand via search engines and online comments. Online PR provides great advantages especially for companies that want to reach potential customers abroad by increasing brand awareness and increasing sales. Although using both traditional and digital media together increases the effectiveness in the international markets, this is often not possible due to high costs. Online PR agencies offer services at low costs for companies trying to reach the target audience all around the world.

How to reach customers abroad?

• In order to create an effective communication campaign, it is essential to examine the target audience internationally. Being familiar with the habits of the audience in accessing information and their preferred channels will increase the impact and chances of the PR works to succeed.
• Press releases should be distributed in the language of the target country and should provide high quality content.
• As well as being visible in the press, the channels also affect the image and reputation of a company. The messages in a press releases have the right effect on the target audience abroad is closely related to where the message is being delivered. Before sending a press release, it is a good idea to consider the reputation of the publication for the public.
• A newsworthy press release increases the brand value of the organization and expands its customer network if it reaches the right target audience abroad with the right language and through the right channels.

Advantages of B2Press

Sending press releases to more than 30 countries in the world, online PR agency B2Press offers press release writing, distributing, monitoring and reporting at low costs. If you want to promote your brand outside of your country and reach your target audience, get in touch with the experienced B2Press team.