PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Press releases are an effective means of communication for bolstering the image and reputation – and raising the overall media profile – of individuals, institutions, and businesses (along with their respective products and services). Press release distribution is one of the key tools used by public relations professionals to get a particular message across to media outlets, news agencies, specific target audiences, and the public at large.
With a view to achieving optimal media coverage, the production and distribution of press releases typically involves three stages, all of which are of equal importance. These three stages include writing the text of press releases; sending press releases out to a range of media outlets (which will hopefully publish them as news stories); and analyzing and reporting the media coverage that they ultimately receive. In order to ensure the success of a press release, public relations professionals must make certain that all three of these stages are carefully planned and executed.
The first stage of the process, in which the press release text is written by experienced editors and/or copywriters, is followed by the second stage, which involves sending press releases out to extensive media lists. These lists typically include editors and journalists from influential media outlets and news agencies. In the highly competitive world of public relations, the press release distribution process is crucial to getting a client’s message across to the widest possible audience.
It should be noted, however, that no matter how timely, informative, and well-constructed a press release is, even a minor mistake made in the press release distribution stage can serve to undermine its impact. With a view to ensuring that the time, labor, and money spent on producing a press release does not go to waste, each stage of the process must be handled with care, diligence, and attention to detail.
There are a number of important factors to bear in mind when embarking on press release distribution on a global scale. Perhaps the most crucial of these is the concept of ‘localizing’ press releases so that they appeal to specific regions and cultures, in addition to other demographic considerations.
With this in mind, press releases should be adequately localized according to particular countries and/or regions with a view to maximizing their appeal – and reach – among specific target audiences. For example, this may require the translation of press releases into local languages in order to reach as much of the local reading public as possible.
Another essential point to consider when selecting a public relations agency is the relative strength of its distribution network. PR agencies that have extensive media lists, and which maintain close working relationships with a wide range of media outlets and news agencies, are much better equipped to raise their clients’ profiles – both in terms of traditional media platforms (television, radio, newspapers, etc.) and on popular social media and other online channels.
B2Press, Europe’s first online PR agency, works closely with many of the world’s most influential media outlets and news agencies. Boasting a wide-ranging press release distribution service, B2Press is in close contact with 10,000 leading publications – and 300,000 journalists – in more than 20 countries around the world.
The following are only some of the many services that our global press release distribution service can offer clients:
