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Would you like to publish a press release in Italy? B2Press’s services combine local expertise with targeted distribution, ensuring your message resonates with Italian media and audiences. Your press content is developed by native Italian editors and PR specialists who understand the nuances of local industry dynamics.

  • Professional content creation by native Italian PR experts
  • Distribution through Adnkronos, a leading Italian news agency
  • Targeted outreach to industry-specific journalists via curated media lists
  • Comprehensive media monitoring and detailed performance analytics
Italy

Press Release Packages Pricing Table

PACKAGES | Italy
WIRE
PREMIUM
EXCLUSIVE
Editorial checking of the press release
Writing SEO friendly press release in English
Translation and localization in Italian
Distributing to targeted media lists
Distributing to partnered websites
Distributing to press via news agency (Adnkronos)
Guaranteed coverage on one of the leading news portals (affaritaliani.it - larena.it - newsmondo.it - notizie.it etc)
Online coverage guarantee
-
7+
15+
Detailed media coverage report
Weekly
Weekly
Weekly
Dedicated account executive
PRICE
€700
€950
€1,600
Price€700per release
CONTENT
  • Editorial checking of the press release
DISTRIBUTION
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Adnkronos)
REPORTING
  • Online coverage guarantee
  • Media monitoring
  • Detailed media coverage report
Price€950per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English
  • Translation and localization in Italian
DISTRIBUTION
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Adnkronos)
REPORTING
  • Online coverage guarantee
  • Media monitoring
  • Detailed media coverage report
ADDITIONAL FEATURES
  • Dedicated account executive
Price€1,600per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English
  • Translation and localization in Italian
DISTRIBUTION
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Adnkronos)
  • Guaranteed coverage on one of the leading news portals (affaritaliani.it - larena.it - newsmondo.it - notizie.it etc)
REPORTING
  • Online coverage guarantee
  • Media monitoring
  • Detailed media coverage report
ADDITIONAL FEATURES
  • Dedicated account executive

DETAILED VIEW

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Press Release Packages Pricing Table

PACKAGES | Italy
WIRE
PREMIUM
EXCLUSIVE
Editorial checking of the press release
Writing SEO friendly press release in English
Translation and localization in Italian
Distributing to targeted media lists
Distributing to partnered websites
Distributing to press via news agency (Adnkronos)
Guaranteed coverage on one of the leading news portals (affaritaliani.it - larena.it - newsmondo.it - notizie.it etc)
Online coverage guarantee
-
7+
15+
Detailed media coverage report
Weekly
Weekly
Weekly
Dedicated account executive
PRICE
€700
€950
€1,600
REQUEST FORM
Italy
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WHICH PACKAGE IS THE BEST FOR YOU?
PACKAGES | Italy
WIRE
PREMIUM
EXCLUSIVE
CONTENT
Editorial checking of the press release
Subject proposal for press release
Content development and research support
Writing SEO friendly press release in English
Translation and localization in Italian
DISTRIBUTION
Distributing to targeted media lists
Distributing to press with an image
Distributing to partnered websites
Distributing to press via news agency (Adnkronos)
Guaranteed coverage on one of the leading news portals (affaritaliani.it - larena.it - newsmondo.it - notizie.it etc)
REPORTING
Online coverage guarantee
-
7+
15+
Media monitoring
Detailed media coverage report
Weekly
Weekly
Weekly
ADDITIONAL FEATURES
Dedicated account executive

* Package prices do not include taxes.

Press Release Report Examples

Discover B2Press’s detailed press release reports, offering valuable insights into media coverage across Italy through our extensive distribution network.

New Destination Launch
New Destination Launch
Download Report
Ceramics Exhibition: Cersaie
Ceramics Exhibition: Cersaie
Download Report
Partnership Announcement
Partnership Announcement
Download Report
Investment in Printler
Investment in Printler
Download Report
REFERENCES
The team at B2Press always strives to optimize the overall customer experience.

Press Release Distribution in Italy

As Europe's first fully online PR service, B2Press has been delivering effective media communications since 2016, now spanning more than 50 countries worldwide. Our specialized Italian press release distribution service combines efficiency with cost-effectiveness, enabling brands to establish a strong media presence in the Italian market.

According to Reuters Institute Digital News Report 2024, traditional news outlets endured a significant decrease this year. Television, which is the highest-reaching news medium, has decreased from 85% to 65% from 2017 to 2024. The newspaper sector is continuously declining as well. Reuters reported a 37% decline from 2019 to 2023. 

Television and social media are the most preferred news sources for Italians. Both challenged each other with 65% (TV) and 69% (Social Media) in 2024. However, since 2022, Social Media has been the most used news source.

Media Digitilazaton in Italy

Italy's media landscape is undergoing a significant digital transformation, shifting from its historically television-dominated news environment. While TV has traditionally been the primary news source, digital media outlets are increasingly challenging this supremacy, reshaping the country's media consumption patterns. This digital evolution is particularly evident in advertising revenues, where online platforms now command 58% of total advertising spend, effectively surpassing television's long-held dominance in the sector.
 

Italy

Looking at revenue shares within the Italian media, Comcast Corporation/Sky and Fininvest/Mediaset shares the first places followed by the public service broadcaster RAI. 
 

GENERAL INFORMATION
Capital:
Rome
Language:
Italian
Population:
60 Million
TOP NEWS SITES
  • ansa.it
  • repubblica.it
  • libero.it
  • corriere.it
  • virgilio.it
 
 
TOP NEWSPAPERS
  • La Repubblica
  • Corriere della Sera
  • La Gazzetta dello Sport
  • Il Sole 24 Ore
  • La Stampa
%59
%43
%40
%25
2013
2015
2017
2019
The rate of those following the news through print media decreased by 57% in the last 6 years

Italians on Social Media

Italy demonstrates robust digital connectivity, with internet penetration reaching 87.7% of the population, encompassing approximately 52 million internet users as of January 2024. The country maintains a strong social media presence, with 42.80 million active users representing 72% of the population. Although social media users decreased by %2.5 in 2024, Italy has a strong presence on social media.

Why working with B2Press in Italy?

B2Press serves as a strategic bridge between your brand and the Italian media ecosystem, delivering comprehensive press release services across Italy and major European markets. Our end-to-end solution encompasses professional content creation, targeted distribution, and detailed performance analytics, enabling brands to establish an effective media presence in the Italian market.

  • As the first step, B2Press' editors determine the subject that will increase brand awareness and boost online visibility.
  • B2Press’s experienced editors write press releases in English and Italian with the most suitable subject to boost your online presence in Italy.
  • While writing your press releases in different languages, B2Press pays attention to the dynamics of the target countries.
  • After the preparation process, your press releases are distributed via the most relevant media lists.
  • B2Press redistributes your press releases in Italy via Adnkronos, a leading news agency in Italy.
  • Unlike its competitors, B2Press distributes your press releases with an image, which is included in the package without charging any additional costs.
  • After the distribution of the press release, B2Press prepares and shares media coverage reports weekly.
  • To maximize coverage, you can benefit from B2Press's “Europe Packages” and expand your reach by distributing the press release in other European countries.
Italy

According to the Reuters Institute Digital News Report 2021 edition, Italy has an internet penetration of 93%, and media is one of the sectors that has lost revenues due to the pandemic and declining print readership.
 

News Trust Rising in Italy

Trust in Italian news media has shown significant growth, with Reuters Digital News Report documenting an 11-point increase to reach 40%. This enhanced credibility coincides with robust social media engagement, as 40% of Italian users actively share news content across platforms like WhatsApp, Instagram, Facebook, and Twitter. The Italian media landscape stands distinguished by its diverse array of well-developed outlets, fostering a vibrant environment for freedom of expression and comprehensive news coverage.            
 

Italy

Italy's PR landscape is characterized by specialized agencies serving key sectors, including automotive, fashion, and finance industries. B2Press, an established online PR service with a strong European presence, delivers comprehensive expertise across all major Italian industries through its innovative service model.
 

Italy

B2Press combines industry expertise with digital innovation to deliver exceptional PR services in Italy. Our team of seasoned communication professionals excels in brand awareness campaigns, leveraging our position as a fully online PR service to maximize impact across digital media channels. We provide comprehensive press release services—from professional writing and local market adaptation to strategic distribution and detailed performance analytics—all integrated into a single, cost-effective package.

B2Press introduces an effective and cost-efficient press release distribution in Italy. B2Press offers its services in more than 50 counties and 24 languages worldwide.
 

WHAT PEOPLE ARE SAYING ABOUT B2PRESS
WHY B2PRESS
EXPERIENCED TEAM
When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
ECONOMICAL SOLUTION
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
BRAND AWARENESS
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
ONLINE VISIBILITY
With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
PRFORGROWTH
Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
DETAILED REPORTING
In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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