PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Would you like to publish a press release in Italy? B2Press’s services combine local expertise with targeted distribution, ensuring your message resonates with Italian media and audiences. Your press content is developed by native Italian editors and PR specialists who understand the nuances of local industry dynamics.
Press Release Packages Pricing Table
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Press Release Packages Pricing Table
* Package prices do not include taxes.
Discover B2Press’s detailed press release reports, offering valuable insights into media coverage across Italy through our extensive distribution network.
As Europe's first fully online PR service, B2Press has been delivering effective media communications since 2016, now spanning more than 50 countries worldwide. Our specialized Italian press release distribution service combines efficiency with cost-effectiveness, enabling brands to establish a strong media presence in the Italian market.
According to Reuters Institute Digital News Report 2024, traditional news outlets endured a significant decrease this year. Television, which is the highest-reaching news medium, has decreased from 85% to 65% from 2017 to 2024. The newspaper sector is continuously declining as well. Reuters reported a 37% decline from 2019 to 2023.
Television and social media are the most preferred news sources for Italians. Both challenged each other with 65% (TV) and 69% (Social Media) in 2024. However, since 2022, Social Media has been the most used news source.
Italy's media landscape is undergoing a significant digital transformation, shifting from its historically television-dominated news environment. While TV has traditionally been the primary news source, digital media outlets are increasingly challenging this supremacy, reshaping the country's media consumption patterns. This digital evolution is particularly evident in advertising revenues, where online platforms now command 58% of total advertising spend, effectively surpassing television's long-held dominance in the sector.
Looking at revenue shares within the Italian media, Comcast Corporation/Sky and Fininvest/Mediaset shares the first places followed by the public service broadcaster RAI.
Italy demonstrates robust digital connectivity, with internet penetration reaching 87.7% of the population, encompassing approximately 52 million internet users as of January 2024. The country maintains a strong social media presence, with 42.80 million active users representing 72% of the population. Although social media users decreased by %2.5 in 2024, Italy has a strong presence on social media.
B2Press serves as a strategic bridge between your brand and the Italian media ecosystem, delivering comprehensive press release services across Italy and major European markets. Our end-to-end solution encompasses professional content creation, targeted distribution, and detailed performance analytics, enabling brands to establish an effective media presence in the Italian market.
According to the Reuters Institute Digital News Report 2021 edition, Italy has an internet penetration of 93%, and media is one of the sectors that has lost revenues due to the pandemic and declining print readership.
Trust in Italian news media has shown significant growth, with Reuters Digital News Report documenting an 11-point increase to reach 40%. This enhanced credibility coincides with robust social media engagement, as 40% of Italian users actively share news content across platforms like WhatsApp, Instagram, Facebook, and Twitter. The Italian media landscape stands distinguished by its diverse array of well-developed outlets, fostering a vibrant environment for freedom of expression and comprehensive news coverage.
Italy's PR landscape is characterized by specialized agencies serving key sectors, including automotive, fashion, and finance industries. B2Press, an established online PR service with a strong European presence, delivers comprehensive expertise across all major Italian industries through its innovative service model.
B2Press combines industry expertise with digital innovation to deliver exceptional PR services in Italy. Our team of seasoned communication professionals excels in brand awareness campaigns, leveraging our position as a fully online PR service to maximize impact across digital media channels. We provide comprehensive press release services—from professional writing and local market adaptation to strategic distribution and detailed performance analytics—all integrated into a single, cost-effective package.
B2Press introduces an effective and cost-efficient press release distribution in Italy. B2Press offers its services in more than 50 counties and 24 languages worldwide.
B2Press helped us to achieve international media coverage, and the results exceeded our expectations. The objective was clear-to enhance our global presence-and they delivered precisely. What we enjoyed the most during our collaboration was the professional coordination of the project. B2Press wasn’t only helpful but also ensured timely delivery of all inputs. Their commitment to excellence made the entire process seamless. We appreciate their dedication and our successful partnership.
B2Press provided us with media analysis and offered us the opportunity to identify our shortcomings and improve them. In my opinion, it is difficult to find another PR service that provides this type of service. Additionally, they worked with us on our projects, provided us with consultation, and supported us.
“B2Press was the right next-generation communication consultancy for us. Finding the right partner to help us maintain momentum during the digitalization process has made our marketing activities more compact and agile, especially in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“Working with B2Press has delivered the results we were looking for – namely, great media coverage and increased brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, bringing additional value to all the services they provide.”
“We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, its focus on customer satisfaction, and, of course, the results it has achieved. For Axoft, it’s extremely important to have a strong and efficient PR service provider. Thank you, B2Press!”
“B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its working model, its end-to-end service (from strategy-setting to the reporting phase), and its global structure.”
“I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. I first turned to them after a well-known European PR-distribution company let me down, and I had to urgently search for a more responsible partner. B2Press reacted quickly, they took the necessary time to understand who we are as a company and gave me some amazing suggestions for our press release. Their expertise in creative content writing made the announcement newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies. I also appreciate that they don’t forget the client once the project is done, but in a few weeks they update me if the results changes. I highly recommend B2Press to any company that is looking for cost-effective PR services..”
“B2Press provides a truly invaluable service. Its team is conscientious, attentive and fully dedicated to providing the best possible experience every time we have worked together. B2Press has proven to be a cherished partner in the furtherance of our organization's objectives.”
“B2Press has ensured the widespread distribution and coverage of our media to our target audiences while providing excellent customer service. The entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.”
“B2Press team is tremendously helpful with our PR distribution services in the MENA region. We started working with them since the launch of Middle East & North Africa Stevie Awards program in 2019. We are very happy with the services they provide & attention to details to guarantee a successful distribution. They have great knowledge of the PR world and always have great recommendation on how to make it work for their clients”
"As TouchApp, we are so glad to work with B2press and look forward to continuing our collaboration. They offer a professional service with their lovely, cooperative and experienced team. They are always ready to provide the best efforts in order to meet customer needs.”
I have used B2Press several times as a CEO for press release distribution services in different countries and regions to increase our brand awareness. The service is very professional, fast and customer-oriented. What I liked the most is the personal support during the process and the clear clipping reports.