PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Would you like to do a press release in Italy? B2Press brings everything you need for this. Your press release is prepared by native editors whose native language is Italian and localized by PR experts after reviewing them according to the dynamics of the country. The press release prepared is sent to journalists categorized according to their interests through media lists. In addition, news agencies Adnkronos and ANSA serve your press release to all subscribers. At the last stage, your report is sent, where you can see where your press release is published with detailed figures and analysis.
It is easy to announce your brand, company, or yourself in the press. By choosing the most suitable PR package for you, you can start working immediately!
Press Release Packages Pricing Table
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Press Release Packages Pricing Table
* Package prices do not include taxes.
Offering media communication/relations since 2016 in more than 30 countries as being Europe’s first online PR service, B2Press offers the opportunity of distributing Italian press releases in Italy which has a population exceeding 60 million.
According to Reuters Institute Digital News Report 2019 data, this year has also been marked by a continuing weakening of the printed newspaper sector. On the other hand, social media, especially Facebook live streams have been intensively used by political leaders. While broadcasters’ revenues have been relatively stable since the last few years, newspapers’ and magazines’ revenues experienced a %21 reduction. Italy’s internet penetration rate is %92.
Television is the most preferred medium with a %78 usage rate for reaching news, followed by online channels (%76). While social media (%47) has become an important channel for reaching news, newspaper readership continues to fall steadily.
When we look at the overall revenue share within the Italian media, we see Comcast Corporation/Sky and Fininvest/Mediaset share first place with a rate of %15, followed by the public service broadcaster RAI (14%). Other relevant players are the international platforms Google (4%) and Facebook (3%). Speaking of the top online news players, Fanpage, an online news portal, became the most popular online news site in Italy with using social channels efficiently. On the contrary to Fanpage’s achievement, RAI couldn’t be effective in online channels. The Italian public service broadcaster is still far from the levels it achieves on traditional platforms.
When we look at the overall revenue share within the Italian media, we see Comcast Corporation/Sky and Fininvest/Mediaset share first place with a rate of %15, followed by the public service broadcaster RAI (14%).
According to a January 2022 study conducted by Comscore, in the past three years Italians have consumed 44% more online content than in previous years. It is known that users in the 18-24 age group spend more than 1.2 hours a day on entertainment sites and mobile apps, with global players such as YouTube and Netflix, as well as regional players such as Mediaset Infinity and RaiPlay, playing a role in this growth. In addition to entertainment, online channels are also increasingly preferred for accessing news, as foreign publishers such as Yahoo or HuffPost are also active in the country with their online platforms.
Operating ‘as a service’, B2Press offers press release distribution in Italy as in many other European countries. Combining press release writing, distributing and reporting processes, B2Press builds a bridge between you and the media with its unique PR packages.
According to the Reuters Institute Digital News Report 2021 edition, Italy has an internet penetration of 93%, and media is known as one of the sectors that has lost revenues due to the pandemic and declining print readership.
In the report of the Reuters Institute, it is seen that the confidence in news in Italy reached 40% with an increase of 11 points compared to the previous year. Agenzia Nazionale Stampa Associata (ANSA), in cooperation with the Online PR Service B2Press, is positioned as the most trusted media organization. On the other hand, 4 out of 10 people in Italy share their news with their family members or friends on Facebook, WhatsApp, Instagram and Twitter. Reporters Without Borders describes the Italian media landscape as "well developed" and points out that it has a large number of media outlets that promote genuine freedom of expression.
The PR sector in Italy is made up of PR agencies focused on automotive, finance, fashion and civil society. B2Press, an online PR service originating from Turkey and expanding in Greece and the Netherlands, offers all expertise through a service model.
Founded by professionals who have worked in the communications industry for many years and played an active role in the brand awareness processes of many companies, B2Press invites brands to discover the ease of press release distribution in Italy by adapting the discipline of public relations to the requirements of the digital age. B2Press combines Italian press release writing and localization, press release distribution in Italy, media monitoring in Italy and comprehensive reporting processes in a single package, makes it possible for you to be featured on the most trusted news sites in Italy with press releases containing your brand messages.
Meet the press release distribution service of B2Press in Italy, which does this not only in Italy but also in the whole Europe, not only in Europe but also in 30 countries of the world in 23 languages!
B2Press provided us with media analysis and offered us the opportunity to identify our shortcomings and improve them. In my opinion, it is difficult to find another PR service that provides this type of service. Additionally, they worked with us on our projects, provided us with consultation, and supported us.
“B2Press was the right next-generation communication consultancy for us. Finding the right partner to help us maintain momentum during the digitalization process has made our marketing activities more compact and agile, especially in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“Working with B2Press has delivered the results we were looking for – namely, great media coverage and increased brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, bringing additional value to all the services they provide.”
“We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, its focus on customer satisfaction, and, of course, the results it has achieved. For Axoft, it’s extremely important to have a strong and efficient PR service provider. Thank you, B2Press!”
“B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its working model, its end-to-end service (from strategy-setting to the reporting phase), and its global structure.”
“I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. I first turned to them after a well-known European PR-distribution company let me down, and I had to urgently search for a more responsible partner. B2Press reacted quickly, they took the necessary time to understand who we are as a company and gave me some amazing suggestions for our press release. Their expertise in creative content writing made the announcement newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies. I also appreciate that they don’t forget the client once the project is done, but in a few weeks they update me if the results changes. I highly recommend B2Press to any company that is looking for cost-effective PR services..”
“B2Press provides a truly invaluable service. Its team is conscientious, attentive and fully dedicated to providing the best possible experience every time we have worked together. B2Press has proven to be a cherished partner in the furtherance of our organization's objectives.”
“B2Press has ensured the widespread distribution and coverage of our media to our target audiences while providing excellent customer service. The entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.”
“B2Press team is tremendously helpful with our PR distribution services in the MENA region. We started working with them since the launch of Middle East & North Africa Stevie Awards program in 2019. We are very happy with the services they provide & attention to details to guarantee a successful distribution. They have great knowledge of the PR world and always have great recommendation on how to make it work for their clients”
"As TouchApp, we are so glad to work with B2press and look forward to continuing our collaboration. They offer a professional service with their lovely, cooperative and experienced team. They are always ready to provide the best efforts in order to meet customer needs.”