PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Don’t you want the news about your company to be featured on the French media with press release distributions? Online PR Service B2Press turns your company news into SEO-friendly press releases and distributes them to the media via Agence France-Presse (AFP), the oldest news agency in the world.
Press Release Packages Pricing Table
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Press Release Packages Pricing Table
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Online PR Service B2Press enables you to be featured in the French media with press releases written in French, thanks to its distribution service in France. The newsworthy press releases prepared according to search engine optimization rules are distributed through B2Press’s strong media distribution network, including Agence France-Presse (AFP) and Associated Press (AP), partner websites and local partners. With the guaranteed coverage on L'Opinion and Challenges, B2Press also offers a week of media monitoring and detailed reporting services as part of its service model.
According to the Reuters Institute report, traffic to many news sites has increased during the pandemic, particularly regional and local online newspaper sites, which have seen a 21% increase in traffic.Alice Antheaume, of the School of Journalism at Sciences Po, notes that many online news sites have also seen an unprecedented increase in the number of subscribers. Le Monde, for example, has more than 360,000 online subscribers. It only prints 100,000 copies a day. On the other hand, Mediapart, which was founded in the digital world, is estimated to have recorded the highest annual growth rate in its 13-year history.
According to the 2022 edition of the Reuters Institute's Digital News Report, France, where 92% of its 65 million inhabitants have internet access, is positioned as a country with an increase in online news consumption during the pandemic.
Access to news on mobile devices has increased from 24% to 65% since 2013, while 11% of the population is willing to pay for online news sites. Online news sources such as 20minutes, Le Monde, France Info, BFM TV, TF1 News, Le Parisien, Le Figaro and Yahoo! are visited more than three days a week. Circulation of print newspapers in France is declining, while the interest of digital media companies is growing, according to a report by Matthieu Lardeau of MediaLandscapes.
The French are more optimistic about 2022 and plan to spend more this year, according to a McKinsey survey of French consumer sentiment over the past two years. Among the French surveyed, two-thirds of Generation Z and half of all consumers expect to see things return to normal in 2022. Meanwhile, social media, particularly in the areas of home decor, jewellery, personal care and make-up, is influencing the purchasing behaviour of younger generations. 31% of consumers say they will do more shopping online.
In 2013, television was the main source of news for 84% of French people. By 2021, television's share had fallen to 68%, with online sources following closely behind at 67%.
It is well known that 44% of French consumers decide what to buy based on trust in a brand. Before purchasing a product, consumers are more likely to research a brand's reputation. Press releases are a great way of building consumer trust and brand image in France. Distributed through the press and published on news sites that consumers visit daily, press releases position the brand as an industry authority in the medium and long term, while providing a reliable research resource for consumers.
In France, home to Agence France-Presse, the world's oldest news agency, brands with press releases on prestigious online news sites can build consumer trust through media exposure. B2Press makes brands visible in the French and European media with its press release distribution packages, allowing you to purchase press release writing, distribution, media monitoring and reporting all for one price under its pay-as-you-go model.
France ranks 34th out of 180 countries in the Reporters Without Borders (RSF) World Press Freedom Index, and readers hold the press in high esteem.
In today's interconnected world, effective public relations strategies are essential for businesses to establish their presence and maintain a positive image. This holds particularly true in France, a country known for its rich media landscape and discerning audience. Understanding the nuances of public relations in France involves tapping into the right channels, including press release platforms and French news sources.
Press release platforms serve as invaluable tools for disseminating information to the media and the public. In France, platforms like Agence France-Presse (AFP) and EuropaWire offer extensive reach and credibility. Crafting concise, well-written press releases tailored to the French audience is crucial for success. French journalists appreciate clarity, relevance, and adherence to cultural norms, so it's essential to localize content appropriately.
Moreover, building relationships with journalists and media outlets is key to PR success in France. Cultivating these connections requires a nuanced approach, characterized by respect for journalistic integrity and an understanding of French media practices. Engaging with journalists through personalized pitches and offering exclusive insights can help businesses secure media coverage in reputable French publications.
Furthermore, embracing digital PR strategies can enhance visibility in the French market. Leveraging social media platforms, online news portals, and influencer partnerships can amplify brand messaging and engage with French audiences on a broader scale.
At B2Press, our seasoned team successfully navigates through the interconnected stages of distributing press releases targeted specifically for the online French audience in all its aspects. Get in touch with us now and let us have your brand always one step ahead with our online press release distribution services.
B2Press helped us to achieve international media coverage, and the results exceeded our expectations. The objective was clear-to enhance our global presence-and they delivered precisely. What we enjoyed the most during our collaboration was the professional coordination of the project. B2Press wasn’t only helpful but also ensured timely delivery of all inputs. Their commitment to excellence made the entire process seamless. We appreciate their dedication and our successful partnership.
B2Press provided us with media analysis and offered us the opportunity to identify our shortcomings and improve them. In my opinion, it is difficult to find another PR service that provides this type of service. Additionally, they worked with us on our projects, provided us with consultation, and supported us.
“B2Press was the right next-generation communication consultancy for us. Finding the right partner to help us maintain momentum during the digitalization process has made our marketing activities more compact and agile, especially in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“Working with B2Press has delivered the results we were looking for – namely, great media coverage and increased brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, bringing additional value to all the services they provide.”
“We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, its focus on customer satisfaction, and, of course, the results it has achieved. For Axoft, it’s extremely important to have a strong and efficient PR service provider. Thank you, B2Press!”
“B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its working model, its end-to-end service (from strategy-setting to the reporting phase), and its global structure.”
“I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. I first turned to them after a well-known European PR-distribution company let me down, and I had to urgently search for a more responsible partner. B2Press reacted quickly, they took the necessary time to understand who we are as a company and gave me some amazing suggestions for our press release. Their expertise in creative content writing made the announcement newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies. I also appreciate that they don’t forget the client once the project is done, but in a few weeks they update me if the results changes. I highly recommend B2Press to any company that is looking for cost-effective PR services..”
“B2Press provides a truly invaluable service. Its team is conscientious, attentive and fully dedicated to providing the best possible experience every time we have worked together. B2Press has proven to be a cherished partner in the furtherance of our organization's objectives.”
“B2Press has ensured the widespread distribution and coverage of our media to our target audiences while providing excellent customer service. The entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.”
“B2Press team is tremendously helpful with our PR distribution services in the MENA region. We started working with them since the launch of Middle East & North Africa Stevie Awards program in 2019. We are very happy with the services they provide & attention to details to guarantee a successful distribution. They have great knowledge of the PR world and always have great recommendation on how to make it work for their clients”
"As TouchApp, we are so glad to work with B2press and look forward to continuing our collaboration. They offer a professional service with their lovely, cooperative and experienced team. They are always ready to provide the best efforts in order to meet customer needs.”
I have used B2Press several times as a CEO for press release distribution services in different countries and regions to increase our brand awareness. The service is very professional, fast and customer-oriented. What I liked the most is the personal support during the process and the clear clipping reports.