PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Offering services within the scope of PR packages in more than 30 countries, B2Press writes and distributes German press releases and monitors media coverage in Germany.
After China, India, Japan and the USA, Germany has the fifth biggest newspaper market in the world. In Germany, there are 323 daily, 23 weekly and 6 Sunday newspapers. The total circulation of 352 newspapers published in Germany reaches about 18,3 million. According to the Federation of German Newspaper Publishers data, the daily circulation of printed and digital newspapers in German-speaking countries reaches 75% of the population. While 94% of Germans read newspapers, almost 1.5 million e-newspapers are sold daily.
According to the data of Digital News Report 2019 prepared by Reuters Journalism Studies Institute, 34% of Germans prefer regional and local newspapers, 44% prefer magazine and 54% prefer television for reaching news. Spiegel (18%), T-Online (15%) and Focus (14%) share the top 3 spots on the most popular online news sources. TV remains the most widely used source of news with 72% and it’s being followed by online channels with 68%. Print and social media have the same ratio of 34%. Germans mostly trust news in local newspapers besides TV channels like ARD and Tagesschau.
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In Germany, 22% of the news is shared through social media, message services or email. Among the devices for news, smartphones have 56% and PCs have 55% usage ratios. More Germans have been adopting the internet for news, even if television remains the most widely used source of news. Despite “The German Network Act”, overall trust in social media has decreased to 16%. In view of the fact that trust in the news on social channels has decreased, only 8% of the people pay for online news. Getting 83% of their revenue from digital channels, Axel Springer SE indicated that they had a successful year.
B2Press offers press release distribution services to its customers in Germany with 2 different packages; Wire and Premium. You can increase your visibility in the German media via meticulously written press releases by B2Press' expert editors. How B2Press works?