PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Online PR service B2Press offering world-wide press release distribution which includes Latin American region with more than 600 million population and consists of the following countries - Argentina, Bolivia, Brazil, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, Puerto Rico, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Chile, Uruguay, and Venezuela. We prepare press releases in English, then translate them into French, Spanish or Portuguese, distributing and reporting services are included.
According to Cepal's research, between 2010 and 2016, there was a 103% growth in the number of households using the internet in Latin America, and the region has been rapidly digitalized since then. The Latin America: Social media Reach 2020 report, published in Statista, also shows that as of January 2020, about 98 percent of internet users in Brazil use social media, over 92.3 percent in Mexico and 91.1 percent in Argentina. It also points out that these three countries are above the Latin American average with 80.9 percent. The focus on digital is also changing the media dynamics of Latin America. According to a 2019 survey in the region, 59 percent of Argentina, Brazil, Colombia and Mexico prefer traditional media as a reliable source of information, while a large 71 percent say they trust search engines, that is, online news, as a source. In Colombia, the three media groups control 57% of the news audience in radio, the internet and print media.
In Brazil, Globo operates as one of the world's 30 largest media owners, while in Mexico, Televisa, which dominates the vast majority of television audiences and also distributes its content to more than 50 countries worldwide as a magazine publisher, stand out.
* Package prices do not include taxes.
ENTREPRENEURIAL JOURNALISTS TRANSFORM LATIN AMERICAN MEDIA
The activities of entrepreneur journalists in the region attract attention. Journalists, especially those working to combat corruption, use the power of social media to engage citizens in this struggle, and by creating investigative news sites, they invite government and big businesses to be transparent. Chequeado in Argentina, Animal Político in Mexico and La Silla Vacía in Colombia are among the award-winning news sites operating in this area. This not only accelerates the digital transformation of the media but also causes traditional media losing importance.
INCREASE YOUR VISIBILITY IN LATIN AMERICA
With Europe's first online PR service B2Press, you can inform Latin America’s potential customers about your brand by serving press releases in English, French, Portuguese or Spanish. You can reach your target audience in Latin American countries with PR packages consisting of writing, distributing and reporting stages. So, what are the steps to follow?