PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
B2Press, Europe's first online PR service that provides the writing, distributing and reporting processes of press releases, our expert team helps you to carry out effective PR studies in the Americas as well as in many other parts of the world. Meet the chance to win a reputation in the New World, which includes North America, Central America and South America.
The American continent, which includes 48 countries and hosts more than 1 billion people, has important markets for many sectors. At this point, it is of great importance to master the media dynamics of the region of interest. Looking at the Digital News Report 2020 prepared by the Reuters Institute, it is noteworthy that there are significant differences between the north and south of the continent. When the USA, Canada and Mexico, which are among the major markets of North America, are examined, it is seen that social media is the most preferred source of news. Canada stands out with online news preference. While the rise of social media continues in all three countries, the decreasing importance of printed publications in the region gives meaningful messages in terms of channel types that PR activities should target.
Intense digital transformation in the region is noticeable, when looking at South America, especially since 2016, unlike North America. One of the main reasons for this trend is the activity of enterprising journalists. Journalists, who focus primarily on the fight against corruption, trying to reach citizens on social media to raise awareness, as well as address large companies and governments through these channels. Thus, while investigative journalism activities gain momentum, the online channels unite these journalists and facilitate their traceability. In recent years, while many news sites have started broadcasting in the region, the usage of online media in accessing news increases. It is also seen that traditional media has lost, especially printed publications, in terms of reliability. As a matter of fact, according to a survey conducted in South America in 2019, a significant 71 percent of Argentina, Brazil, Colombia and Mexico say that they trust search engines, in other words, online news, as the primary news source.
* Package prices do not include taxes.
Europe's first online PR service B2Press offers its services in the Americas, allowing you to inform potential clients of your brand by serving press releases in English, French, Portuguese and Spanish. You can send press releases to the leading markets of the Americas: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela, Canada and the USA with PR packages consisting of writing, distributing and reporting stages, and inform your target audience about your brand. So, what are the steps to follow?