PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Carrying out online PR activities in more than 30 countries including press release writing, distribution and media monitoring services, B2Press helps brands increase their visibility in Qatar, one of the richest countries in the world.
According to the "Digital 2020 Qatar" report prepared by the Reuters Institute, citizens of Qatar are rapidly adapting to digital transformation. In a country where 99% of the total population is internet users, it is seen that the media dynamics are rapidly digitalizing. Considering that 59% of Qatari internet users spent time reading magazines and newspapers on the internet in 2018, it is possible to say that this ratio has increased even more today. While newspapers have traditionally been the main focus of advertising spending, the rise of online media is inevitable as Qatarians become more open to social media. As a matter of fact, as of 2020, while there are only 8 printed newspapers in Qatar, there are dozens of news websites. TV, on the other hand, remains among the popular sources of access to news. According to a study conducted by Northwestern University in Qatar, the proportion of those who prefer television to follow the news in Qatar has been increasing since 2017. The data show that this ratio increased from 39% in 2017 to 68% in 2019.
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In a study by Northwestern University, Qataris' confidence in mass media has been declining since 2017. It is seen that the country's trust not only in traditional media but also in international news organizations has been shaken. The people of Qatar believe that foreign news outlets are biased towards the Arab World. Another remarkable detail is the doubling of this rate from 7% to 13% between 2015-2017. On the other hand, a recent survey of media consumption in Qatar shows that around 38% of the population of Qatar trusts online media platforms. Surprisingly, access to English news websites is also at the forefront in Qatar, where the majority of the population speaks Arabic as their mother tongue.
The Online PR Service B2Press offers effective communication activities with press releases regardless of an individual, an institution or an NGO. So how does B2Press operate?