PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Offering press release distribution services with its expert team, Online PR Service B2Press helps brands to increase their awareness in Hungary with distributing press releases in Hungarian.
According to the Digital News Report 2020 published by the Reuters Institute for the Study of Journalism research, we can see that online channels are mainly preferred as a news source in the country with a rate of 84%. TV and social media follow the online media with 67% and 64% respectively. In printed publications, there is a serious loss of importance that has dropped from 27% to 15% in the last 4 years. Among more than 9.5 million population in Hungary, 89% are internet users and the whole 67% get their news via phones. The desktop computer usage has dropped from 74% to 59% in the last 4 years, moreover it is even expected to lose importance gradually. The most trusted news sources by Hungarian citizens are HVG, RTL Klub, index.hu, 24.hu, 168 óra, ATV and 444.hu. Another remarkable detail is that online sources are among the most reliable.
* Package prices do not include taxes.
The acceleration of digitalization in Hungary in recent years is attributed to the government's control over mainstream media and its negative attitude towards journalists’ critics. Naturally, this situation uproots independent journalists to digital platforms such as Facebook and YouTube, which are also used as news sources. Moreover the media credibility has gradually decreased. In particular, the Hungarian government generally accuses critical media entities of faking news, while pro-government public broadcasters are not trusted likewise. According to the report, the trust of the Hungarians in the media is very low - 27%, but the trust in online news appearing on search engines points to the rise of digital media with 39%.
Online PR service B2Press offers Hungarian press release distribution in Hungary within the scope of the PR packages. So how does B2Press work?