PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
As Europe's first online PR service, B2Press provides press release distribution services in more than 30 countries since 2016. In France, B2Press writes press releases in French and English and distributes them via news agencies and segmented media lists.
According to the Digital News Report 2020 prepared by the Reuters Institute, 66% of citizens in France prefer online channels to access news. TV is ranked as second preferred with 64%, while 59% of French people access news sources using the phone. It is also noteworthy that France, as a country where 92% of population are internet users, is gradually moving away from printed publications. The country's preference for printed publications in terms of reaching news is only 15%. The most trusted news sources, on the national and local level are France Info, France Télévisions News, Le Monde, France Inter, France Bleu and Le Figaro.
* Package prices do not include taxes.
Since 2014 the orientation to online channels in the French media and the consumption of non-print media is increasingly widespread in France. Especially after the Yellow Vests protests that started in November 2018, it is possible to say that use of social media for editorial purposes has increased since 2019. Since 2020 39% of French citizens prefer social media for access news. Within the scope of digitalization that dominates the media, all French newspapers nowadays have online news sites. Side by side to online newspapers with free articles, there are three major online news sites in the country that host content for subscribers exclusively. These are France Soir, Mediapart and Rue 89 which once were the leading newspapers in France (the country) but now published online only. The rate of those who prefer such services is 10%. Evaluating all these together, it signals that print publications in France will not be able to return to their old days.
Press release distribution has a strategic approach, B2Press impresses the journalist who are called the threshold guard first and then the public. This aims to strengthen the image and reputation of business. Our press releases at the most advantageous prices will result creating the desired attitude and behavior change in the existing and potential customer masses. So how does it work?/p>