PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Europe’s first and only online PR service, B2Press offers Portuguese press release distribution and reporting services in Brazil, which has a population of 200 million and high trading potential.
In view of the fact that Brazil is one of the top 5 most populous countries, there are a lot of media outlets in Brazil, both on a regional and local basis. According to the Reuters Institute Digital News Report 2019, the main news sources in Brazil are TV and online channels. Print capacity has halved since 2013. While 87% of the people reach news via online, the list goes like 73% via TV, 64% via social media and 27% via print. 22% of the people living in urban Brazil pay for online news. The most weekly reached online news sites are UOL Globo News, O Globo and Veja respectively. Globo News, Record News and Journal do SBT share the top 3 on the most visited TV, radio and print channels. In reaching news, citizens of Brazil use PC less often, and the usage rate of smartphones has increased to 77%.
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Affecting many areas and sectors, social media has also played a crucial part in the presidential elections in Brazil. Candidates used social media as an effective campaign tool in the elections. Moreover, several fact-checking projects were carried out by the main Brazilian media outlets in order to prevent the spread of fake news.
After the drops in print circulation, the efforts of the newspaper industry to attract digital subscribers paid off. Digital subscription numbers of the most popular and largest 10 newspapers have increased. On the other hand, overall print circulation has increased progressively every year in Brazil and more than 5 million copies of newspapers get printed every day. There are 6 national newspapers in Brazil; O Globo, Folha de S. Paulo, O Estado de S. Paulo, Gazette do Povo, Correio Braziliense and Zero Hora.
Since the first half of 2018, the concentration of advertising spending on TV and online caused closure of long-established newspapers. 114-year-old regional newspaper A Cidade closed its print version.
B2Press aims to improve the image and reputation of businesses by attracting journalists attention, who are considered as gatekeepers and then shape public opinion with strategically prepared press releases. B2Press offers press releases services that can create an attitude and behavioural change in existing and potential customers. How B2Press operates?