PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Reaching your target audience in Poland, which is one of the most important countries of Central Europe with a population of 38 million, will be an important investment. In the B2Press Poland PR package, the press release is prepared in Polish, media lists and distributed through the news agency Polska Agencja Prasowa. The results of your press release are presented in detailed reports. Moreover, unnecessary costs are avoided by offering all this service with packages you pay as much as you need when you need it.
It is easy to announce your brand, company or yourself in the press. By choosing the most suitable PR package for you, you can start working immediately!
* Package prices do not include taxes.
B2Press, Europe's first online PR service, since 2016 offers English and Polish press releases to distribute among 38 million population of Poland and in more than 30 other countries worldwide.
Based on the Digital News Report 2020 data prepared by the Reuters Institute, when it comes to the Polish media, it is seen that 87% of citizens prefer online media in terms of reaching news. Among popular online news portals, Onet stands out with 55% and WP with 48% of readers. Right after online media TV channels are seen to be followed by 75%, while print publications have declined from 28% to 24% since 2015. In contrast to the decline observed in print publications, social media with 66% is the third most preferred news source nowadays. Besides, social media is the most accelerated medium in Poland, increasing its share of news access by 14% in the last 5 years.
Polish citizens most rely on the radio channel RMF FM, while Radio Zet, regional and national newspapers, Polsat News and Net.pl he's following. 78% of the Polish population are internet users and 20% of citizens use a paid service to access online news content, this demonstrates the importance of online content distribution in Poland.
Three-quarters of the Poland population has got access to the internet, thanks to the government which since 2016 has worked to improve broadband internet service and bound the country's leading newspaper, radio and television organizations to present in the digital environment, providing support during the digital transition. This transformation forwarded such news portals as onet.pl; wp.pl; interia.pl; gazeta. pl which contains both the agenda and fun content to become the most visited websites in the country. At the present day, it is seen that finding news via mobile phones has increased from 52% to 79% in the last 5 years, as the instant media agenda has been moved to digital media, eliminating the time-space limit in accessing news. Reaching news from the desktop has declined from 81% to 69% in the last 5 years.
Press release distribution has a strategic approach, B2Press impresses the journalists who are called the threshold guard first and then the public. This aims to strengthen the image and reputation of the business. Our press releases at the most advantageous prices will result in creating the desired attitude and behavior change in the existing and potential customer masses. So how does it work?
“B2Press is a valuable business partner for a digital company. We can tailor the PR service we receive according to our needs, manage it in line with our other digital marketing activities and distribute our content to a large number of publishers. Many thanks to B2Press team for their close and professional follow-up.”
“Instead of paying monthly fees for a maximum of ten press releases a year, it is a brilliant idea to reach all the national media with an affordable fee per package. Besides, with its super fast service and excellent customer relations, B2Press turns into a great business partner. It was one of the most beautiful discoveries we made in 2019. Thank you for all the contributions, B2Press!”
“B2Press means a next-generation communication consultancy for us. Finding a partner to keep up with our own pace in the rapidly digitalizing business processes has made our marketing activities more compact and flexible in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“B2Press has been a very valuable business partner for us for the past year, which we have been working together on distributing press releases in order to increase awareness of our brand and industry. Particularly, their quick response to all of our questions and return to our demands in different fields has created an important value for us. In addition, we would like to thank our valuable stakeholder B2Press for not only doing agreed work but also for sharing the opportunities they encounter within their network that may be beneficial for us.”
“B2Press provides services with PR packages that are different from traditional PR agencies and which can be used when needed without having to pay a fixed monthly fee. Thanks to its service model, B2Press supports us as a part of our team. I would like to underline that B2Press is an effective partner especially for start-ups and initiatives that want to reach the media.”