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Reaching your target audience in Poland, which is one of the most important countries of Central Europe with a population of 38 million, will be an important investment. In the B2Press Poland PR package, the press release is prepared in Polish, media lists and distributed through the news agency Polska Agencja Prasowa. The results of your press release are presented in detailed reports. Moreover, unnecessary costs are avoided by offering all this service with packages you pay as much as you need when you need it.

It is easy to announce your brand, company or yourself in the press. By choosing the most suitable PR package for you, you can start working immediately!

Poland

Press Release Packages Pricing Table

PACKAGES | Poland
WIRE
PREMIUM
3 EUROPEAN COUNTRIES
Editorial checking of the press release
Writing SEO friendly press release in English (max 400 words)
Translation and localization in Polish
Distributing to targeted media lists
Distributing to press via news agency (Polska Agencja Prasowa)
Media monitoring
Detailed media coverage report
Weekly, monthly
Weekly, monthly
Weekly, monthly
Dedicated account executive
PRICE
€900
€1,100
€2,500
Price€900per release
CONTENT
  • Editorial checking of the press release
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Polska Agencja Prasowa)
REPORTING
  • Media monitoring
  • Detailed media coverage report
Price€1,100per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English (max 400 words)
  • Translation and localization in Polish
  • Translation and localization into other languages *
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Polska Agencja Prasowa)
REPORTING
  • Media monitoring
  • Detailed media coverage report
Price€2,500per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English (max 400 words)
  • Translation and localization in Polish
  • Translation and localization into other languages *
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Polska Agencja Prasowa)
  • Distributing to press via major news agencies
REPORTING
  • Media monitoring
  • Detailed media coverage report
ADDITIONAL FEATURES
  • Dedicated account executive

DETAILED VIEW

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Press Release Packages Pricing Table

PACKAGES | Poland
WIRE
PREMIUM
3 EUROPEAN COUNTRIES
Editorial checking of the press release
Writing SEO friendly press release in English (max 400 words)
Translation and localization in Polish
Distributing to targeted media lists
Distributing to press via news agency (Polska Agencja Prasowa)
Media monitoring
Detailed media coverage report
Weekly, monthly
Weekly, monthly
Weekly, monthly
Dedicated account executive
PRICE
€900
€1,100
€2,500
REQUEST FORM
Poland
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WHICH PACKAGE IS THE BEST FOR YOU?
PACKAGES | Poland
WIRE
PREMIUM
3 EUROPEAN COUNTRIES

* Package prices do not include taxes.

REFERENCES
The team at B2Press always strives to optimize the overall customer experience.

Press Release Distribution in Poland

B2Press, Europe's first online PR service, since 2016 offers English and Polish press releases to distribute among 38 million population of Poland and in more than 30 other countries worldwide.

Based on the Digital News Report 2020 data prepared by the Reuters Institute, when it comes to the Polish media, it is seen that 87% of citizens prefer online media in terms of reaching news. Among popular online news portals, Onet stands out with 55% and WP with 48% of readers. Right after online media TV channels are seen to be followed by 75%, while print publications have declined from 28% to 24% since 2015. In contrast to the decline observed in print publications, social media with 66% is the third most preferred news source nowadays. Besides, social media is the most accelerated medium in Poland, increasing its share of news access by 14% in the last 5 years.

Polish citizens most rely on the radio channel RMF FM, while Radio Zet, regional and national newspapers, Polsat News and Net.pl he's following. 78% of the Polish population are internet users and 20% of citizens use a paid service to access online news content, this demonstrates the importance of online content distribution in Poland.

Changing Media In Poland

Three-quarters of the Poland population has got access to the internet, thanks to the government which since 2016 has worked to improve broadband internet service and bound the country's leading newspaper, radio and television organizations to present in the digital environment, providing support during the digital transition. This transformation forwarded such news portals as onet.pl; wp.pl; interia.pl; gazeta. pl which contains both the agenda and fun content to become the most visited websites in the country. At the present day, it is seen that finding news via mobile phones has increased from 52% to 79% in the last 5 years, as the instant media agenda has been moved to digital media, eliminating the time-space limit in accessing news. Reaching news from the desktop has declined from 81% to 69% in the last 5 years.

Poland

Positioned as the 10th largest economy in Europe in terms of GDP, Poland stands out as one of the countries where online media is seen as the most important news source according to the Reuters Institute Digital News Report 2021 edition.

GENERAL INFORMATION
Capital:
Warsaw
Language:
Polish
Population:
38 Million
TOP NEWS SITES
  • onet.pl
  • wp.pl
  • interia.pl
  • fakt.pl
  • RMF24.pl
TOP NEWSPAPERS
  • Fakt 
  • Gazeta Wyborcza 
  • Super Express 
  • Rzeczpospolita 
  • Dziennik Gazeta Prawna 
%27
%25
%24
2018
2019
2020
The rate of those following the news through print media in 3 years decreased by 11%.

Polish people seek health, confidence and good experiences

In the consumer research conducted by the global consulting company PwC in Poland, it is stated that in the post-pandemic period, Poles seek maximum care for health, safety and shopping experience, demanding the highest quality and availability in services. On the other hand, 9 out of 10 Polish citizens state that they care about the environment and consider environmental factors in their shopping preferences. Poland is also affected by the changes in global consumer trends and trust gains importance in users' brand preferences.

Advantages of Working with B2Press in Poland

Press release distribution has a strategic approach, B2Press impresses the journalists who are called the threshold guard first and then the public. This aims to strengthen the image and reputation of the business. Our press releases at the most advantageous prices will result in creating the desired attitude and behavior change in the existing and potential customer masses. So how does it work?

  • First of all, we determine topics that will increase exactly your brand awareness. Content preparation based on this with a planned approach accomplishes the first step of the press release process.
  • We make sure your press release is adapted to SEO and contain strategic keywords. Thus, your news or website ranks high in search engines.
  • B2Press professional editors accurately carry out the translation and localization processes of your press releases to publish in France.
  • Working with a team of experts, B2Press distributes world-class press releases via press lists and news agencies.
  • After the writing and distribution stages, we submit detailed media coverage report twice, weekly and monthly. In this way, the reflection of press release in online channels and the number of people reached are transparently conveyed.
Poland

Reporters Without Borders (RSF) reports that a state-controlled company in Poland has purchased 20 of 24 regional newspapers, and local private media outlets are facing fierce competition from state-run media outlets.

TVN, Gazeta Wyborcza, onet.pl are the leading independent media outlets in Poland

As RSF notes, although TVN, Gazeta Wyborcza and onet.pl are prominent in the private media sector, the Polish media is polarized by the government. In particular, it is known that the draft law, which came to the agenda at the end of 2021 and envisages blocking the activities of non-Poland-based companies in the country, has been criticized by both the country's public and global institutions for directly targeting TVN. While the draft law in question once again pits Poland against the European Union, it is noteworthy that Poles who say "We need freedom of expression" are organizing protests all over the city.

Poland

Public communication becomes paramount at a time when digital has become the primary source of information, and consumers use the internet to make purchasing decisions. Companies that want to gain brand reputation in Poland need to communicate consistently with their target audience and regularly share their company messages with the public.

Poland

B2Press is able to respond to this need from end to end with its press release distribution service in Poland. Brands that want to be in front of consumers with their news on the most visited websites in Poland only need to make regular use of press release distribution services. Working with the country's most important news agency, B2Press can turn your brand into one of the most visible brands in Poland with segmented media lists and newsworthy press releases supported by data. 

If you want to reach the Polish public in an organic way by distributing press releases in Poland with B2Press, an online PR service that offers press release distribution services in 23 languages in 30 countries, you can contact us!

WHAT PEOPLE ARE SAYING ABOUT B2PRESS
WHY B2PRESS
EXPERIENCED TEAM
When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
ECONOMICAL SOLUTION
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
BRAND AWARENESS
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
ONLINE VISIBILITY
With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
PRFORGROWTH
Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
DETAILED REPORTING
In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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