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PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
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PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Reaching your target audience in Poland, which is one of the most important countries of Central Europe with a population of 38 million, will be an important investment. In the B2Press Poland PR package, the press release is prepared in Polish, media lists and distributed through the news agency Polska Agencja Prasowa. The results of your press release are presented in detailed reports. Moreover, unnecessary costs are avoided by offering all this service with packages you pay as much as you need when you need it.
It is easy to announce your brand, company or yourself in the press. By choosing the most suitable PR package for you, you can start working immediately!
Press Release Packages Pricing Table
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Press Release Packages Pricing Table
* Package prices do not include taxes.
B2Press, Europe's first online PR service, since 2016 offers English and Polish press releases to distribute among 38 million population of Poland and in more than 30 other countries worldwide.
Based on the Digital News Report 2020 data prepared by the Reuters Institute, when it comes to the Polish media, it is seen that 87% of citizens prefer online media in terms of reaching news. Among popular online news portals, Onet stands out with 55% and WP with 48% of readers. Right after online media TV channels are seen to be followed by 75%, while print publications have declined from 28% to 24% since 2015. In contrast to the decline observed in print publications, social media with 66% is the third most preferred news source nowadays. Besides, social media is the most accelerated medium in Poland, increasing its share of news access by 14% in the last 5 years.
Polish citizens most rely on the radio channel RMF FM, while Radio Zet, regional and national newspapers, Polsat News and Net.pl he's following. 78% of the Polish population are internet users and 20% of citizens use a paid service to access online news content, this demonstrates the importance of online content distribution in Poland.
Three-quarters of the Poland population has got access to the internet, thanks to the government which since 2016 has worked to improve broadband internet service and bound the country's leading newspaper, radio and television organizations to present in the digital environment, providing support during the digital transition. This transformation forwarded such news portals as onet.pl; wp.pl; interia.pl; gazeta. pl which contains both the agenda and fun content to become the most visited websites in the country. At the present day, it is seen that finding news via mobile phones has increased from 52% to 79% in the last 5 years, as the instant media agenda has been moved to digital media, eliminating the time-space limit in accessing news. Reaching news from the desktop has declined from 81% to 69% in the last 5 years.
Positioned as the 10th largest economy in Europe in terms of GDP, Poland stands out as one of the countries where online media is seen as the most important news source according to the Reuters Institute Digital News Report 2021 edition.
In the consumer research conducted by the global consulting company PwC in Poland, it is stated that in the post-pandemic period, Poles seek maximum care for health, safety and shopping experience, demanding the highest quality and availability in services. On the other hand, 9 out of 10 Polish citizens state that they care about the environment and consider environmental factors in their shopping preferences. Poland is also affected by the changes in global consumer trends and trust gains importance in users' brand preferences.
Press release distribution has a strategic approach, B2Press impresses the journalists who are called the threshold guard first and then the public. This aims to strengthen the image and reputation of the business. Our press releases at the most advantageous prices will result in creating the desired attitude and behavior change in the existing and potential customer masses. So how does it work?
Reporters Without Borders (RSF) reports that a state-controlled company in Poland has purchased 20 of 24 regional newspapers, and local private media outlets are facing fierce competition from state-run media outlets.
As RSF notes, although TVN, Gazeta Wyborcza and onet.pl are prominent in the private media sector, the Polish media is polarized by the government. In particular, it is known that the draft law, which came to the agenda at the end of 2021 and envisages blocking the activities of non-Poland-based companies in the country, has been criticized by both the country's public and global institutions for directly targeting TVN. While the draft law in question once again pits Poland against the European Union, it is noteworthy that Poles who say "We need freedom of expression" are organizing protests all over the city.
Public communication becomes paramount at a time when digital has become the primary source of information, and consumers use the internet to make purchasing decisions. Companies that want to gain brand reputation in Poland need to communicate consistently with their target audience and regularly share their company messages with the public.
B2Press is able to respond to this need from end to end with its press release distribution service in Poland. Brands that want to be in front of consumers with their news on the most visited websites in Poland only need to make regular use of press release distribution services. Working with the country's most important news agency, B2Press can turn your brand into one of the most visible brands in Poland with segmented media lists and newsworthy press releases supported by data.
If you want to reach the Polish public in an organic way by distributing press releases in Poland with B2Press, an online PR service that offers press release distribution services in 23 languages in 30 countries, you can contact us!
"B2Press was the right next-generation communication consultancy for us. Finding the right partner to help us maintain momentum during the digitalization process has made our marketing activities more compact and agile, especially in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“Working with B2Press has delivered the results we were looking for – namely, great media coverage and increased brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, bringing additional value to all the services they provide.”
“We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, its focus on customer satisfaction, and, of course, the results it has achieved. For Axoft, it’s extremely important to have a strong and efficient PR service provider. Thank you, B2Press!”
“B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its working model, its end-to-end service (from strategy-setting to the reporting phase), and its global structure.”
“I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. I first turned to them after a well-known European PR-distribution company let me down, and I had to urgently search for a more responsible partner. B2Press reacted quickly, they took the necessary time to understand who we are as a company and gave me some amazing suggestions for our press release. Their expertise in creative content writing made the announcement newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies. I also appreciate that they don’t forget the client once the project is done, but in a few weeks they update me if the results changes. I highly recommend B2Press to any company that is looking for cost-effective PR services..”
“B2Press provides a truly invaluable service. Its team is conscientious, attentive and fully dedicated to providing the best possible experience every time we have worked together. B2Press has proven to be a cherished partner in the furtherance of our organization's objectives.”
“B2Press has ensured the widespread distribution and coverage of our media to our target audiences while providing excellent customer service. The entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.”
