- HOW B2PRESS WORKS?
- SERVICES
PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
- REFERENCES
- NEWSROOM
EN
BLOGPR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
B2Press, Europe's first online PR service, since 2016 offers English and Polish press releases to distribute among 38 million population of Poland and in more than 30 other countries worldwide.
Based on the Digital News Report 2020 data prepared by the Reuters Institute, when it comes to the Polish media, it is seen that 87% of citizens prefer online media in terms of reaching news. Among popular online news portals, Onet stands out with 55% and WP with 48% of readers. Right after online media TV channels are seen to be followed by 75%, while print publications have declined from 28% to 24% since 2015. In contrast to the decline observed in print publications, social media with 66% is the third most preferred news source nowadays. Besides, social media is the most accelerated medium in Poland, increasing its share of news access by 14% in the last 5 years.
Polish citizens most rely on the radio channel RMF FM, while Radio Zet, regional and national newspapers, Polsat News and Net.pl he's following. 78% of the Polish population are internet users and 20% of citizens use a paid service to access online news content, this demonstrates the importance of online content distribution in Poland.
* Package prices do not include taxes.
Three-quarters of the Poland population has got access to the internet, thanks to the government which since 2016 has worked to improve broadband internet service and bound the country's leading newspaper, radio and television organizations to present in the digital environment, providing support during the digital transition. This transformation forwarded such news portals as onet.pl; wp.pl; interia.pl; gazeta. pl which contains both the agenda and fun content to become the most visited websites in the country. At the present day, it is seen that finding news via mobile phones has increased from 52% to 79% in the last 5 years, as the instant media agenda has been moved to digital media, eliminating the time-space limit in accessing news. Reaching news from the desktop has declined from 81% to 69% in the last 5 years.
Press release distribution has a strategic approach, B2Press impresses the journalists who are called the threshold guard first and then the public. This aims to strengthen the image and reputation of the business. Our press releases at the most advantageous prices will result in creating the desired attitude and behavior change in the existing and potential customer masses. So how does it work?
