- HOW B2PRESS WORKS?
- SERVICES
PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
- REFERENCES
- NEWSROOM
EN
BLOGPR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Carrying out PR activities in more than 30 countries with its service model (as a service), online PR service B2Press offers the opportunity to distribute Greek press releases in Greece, which has a population exceeding 11 million.
According to the Digital News Report 2019 prepared by the Reuters Insitute for the Study of Journalism, 92% of Greeks access to news via online channels. Online channels are followed by TV channels with a rate of 68%, while the usage of print for reaching news has dramatically decreased from 31% to 24% since 2016. More than two-thirds of Greeks Use social media as a source of news, while 20% claim that social media are their primary source of news. While 46% of the news is shared via social media, message and email, 35% listens via podcasts. 31% of the news gets commented on online channels. In Greece, trust in the news remains one of the lowest in European countries. The polarized political climate in Greece has resulted in the media being widely distrusted by Greeks. Kathimerini is the most trusted Brand, followed by TV broadcasts such as Real News, Alpha News and Ant1 News.
* Package prices do not include taxes.
Smartphones are now used to access news as often as computers for the first time in Greece. While the usage of desktop computers has decreased from 72% to 65% in the last 3 years, smartphones have increased from 47% to 65%. The rate of those who see social media as a news source is 67%. One out of every 3 readers under the age of 35 claims that social media is the main source of news. Almost all Greeks online get new via online sources, with social media are becoming more and more popular each year. TV news usage remains steady while newspaper readership continues to decline.
Online PR service B2Press aims to strengthen the image and reputation of businesses by first influencing the journalists (gatekeeper) and then public with its strategically written press release. B2Press offers press release distribution that will increase brand awareness in the current and potential audience at the most advantageous prices. How B2Press operates?
