- HOW B2PRESS WORKS?
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PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
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BLOGPR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Online PR Service B2Press, which offers you an end-to-end service combining press release writing, distribution and reporting processes, allows you to distribute press releases in the world's largest country Russia. Developing content that increase brand awareness in the media with its expert team, B2Press offers the translation of press releases to the local language, its distribution and detailed reporting.
With the ever-increasing technological developments, changes are taking place in the media. The sources used to access the news differ from country to country with these changes. Examining the data collected by public research institutes, the online portal Statista provides information on which sources citizens in Russia are using to access the news. According to Statista's 2019 data, 72% of citizens in Russia access the news via television channels. Television channels are followed by social media with a rate of 34%. Online channels are less preferred compared to other countries with 32%. The most active social media platforms in Russia stand out as YouTube, VK and WhatsApp. Printed publications, whose importance has started to decrease worldwide, are experiencing the same situation in Russia. According to the data, the rate of using printed publications to reach the news is 12%. The data also provides remarkable information about trust in the media in Russia. Accordingly, 35% of people between the ages of 18 and 24 say they do not doubt the news from the mass media while this rate rises to 65% for people aged 55 and over. Throughout the country, online channels are the most reliable news sources with a rate of 40%.
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Desktop computers used to access the news are becoming less important and smartphones are taking the crown. In Russia, television faces inevitable changes, no matter how prominent it is in accessing news. Today, most youngsters in Russia prefer to access the news on social media, while the demand for radio and newspapers is decreasing. In general, research shows that traditional media is faltering. Russian media outlets are looking for new ways to represent themselves and make a profit. They are trying to interact with the audience by opening official accounts on social media networks, creating remarkable new text and video formats. In Russia, VK and Facebook turn into a political environment where people constantly discuss political and social processes, and it becomes a platform that reflects the public mood. Telegram channels, blogs, and social media create new opportunities for any user to become a news producer, even an opinion leader.
B2Press, Europe’s first and only online PR service working with brands from many different sectors, provides an advantageous service with packages for the distribution of press releases all around the world. B2Press offers you a strategic approach in line with the goals you want to reach, with its expert team that knows the tricks of the press release distribution abroad. So how does B2Press work?/span>
