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PRESS RELEASE DISTRIBUTION IN RUSSIA

Online PR Service B2Press, which offers you an end-to-end service combining press release writing, distribution and reporting processes, allows you to distribute press releases in the world's largest country Russia. Developing content that increase brand awareness in the media with its expert team, B2Press offers the translation of press releases to the local language, its distribution and detailed reporting.

With the ever-increasing technological developments, changes are taking place in the media. The sources used to access the news differ from country to country with these changes. Examining the data collected by public research institutes, the online portal Statista provides information on which sources citizens in Russia are using to access the news. According to Statista's 2019 data, 72% of citizens in Russia access the news via television channels. Television channels are followed by social media with a rate of 34%. Online channels are less preferred compared to other countries with 32%. The most active social media platforms in Russia stand out as YouTube, VK and WhatsApp. Printed publications, whose importance has started to decrease worldwide, are experiencing the same situation in Russia. According to the data, the rate of using printed publications to reach the news is 12%. The data also provides remarkable information about trust in the media in Russia. Accordingly, 35% of people between the ages of 18 and 24 say they do not doubt the news from the mass media while this rate rises to 65% for people aged 55 and over. Throughout the country, online channels are the most reliable news sources with a rate of 40%.

GENERAL INFORMATION
Capital:
Moscow
Language:
Russian
Population:
145 Million
TOP NEWSPAPERS
  • Komsomolskaya Pravda
  • Rossiyskaya Gazeta
  • Moskovskiy Komsomolets
  • Izvestia
  • Argumenti i Fakti
TOP NEWS SITES
  • rt.com
  • meduza.io
  • lenta.ru
  • gazeta.ru
  • newizv.ru
WHICH PACKAGE IS THE BEST FOR YOU?

CONTENT (max. 400 words)
  • Editorial checking of the press release
          DISTRIBUTION
          • Preparing tailored media lists
          • Distributing to targeted media lists
          • Distributing to press with an image
                  REPORTING
                  • Online coverage guarantee
                  • Media monitoring
                  • Detailed media coverage report
                  ADDITIONAL FEATURES
                      €500
                      CREATE A REQUEST

                      CONTENT (max. 400 words)
                      • Editorial checking of the press release
                      • Subject proposal for press release
                      • Content development and research support
                      • Writing SEO friendly press release
                      • Translation and localization in Russian
                      DISTRIBUTION
                      • Preparing tailored media lists
                      • Distributing to targeted media lists
                      • Distributing to press with an image
                      • Distributing to partnered websites (RSS)
                            REPORTING
                            • Online coverage guarantee
                            • Media monitoring
                            • Detailed media coverage report
                            ADDITIONAL FEATURES
                            • Dedicated account executive
                            • Additional newsletter to subscribers
                            €800
                            CREATE A REQUEST

                            CONTENT (max. 400 words)
                            • Editorial checking of the press release
                            • Subject proposal for press release
                            • Content development and research support
                            • Writing SEO friendly press release
                            • Translation and localization in Russian
                            DISTRIBUTION
                            • Preparing tailored media lists
                            • Distributing to targeted media lists
                            • Distributing to press with an image
                            • Distributing to partnered websites (RSS)
                            • Distributing to press via news agency (Interfax)
                            • Placement on Interfax Newsroom
                              REPORTING
                              • Online coverage guarantee
                              • Media monitoring
                              • Detailed media coverage report
                              ADDITIONAL FEATURES
                              • Dedicated account executive
                              • Additional newsletter to subscribers
                              €1.950
                              CREATE A REQUEST

                              CONTENT (max. 400 words)
                              • Editorial checking of the press release
                              • Subject proposal for press release
                              • Content development and research support
                              • Writing SEO friendly press release
                              • Translation and localization in Russian
                              DISTRIBUTION
                              • Preparing tailored media lists
                              • Distributing to targeted media lists
                              • Distributing to press with an image
                              • Distributing to partnered websites (RSS)
                                  • Distributing to press via news agency (TASS)
                                  REPORTING
                                  • Online coverage guarantee
                                  • Media monitoring
                                  • Detailed media coverage report
                                  ADDITIONAL FEATURES
                                  • Dedicated account executive
                                  • Additional newsletter to subscribers
                                  €2.250
                                  CREATE A REQUEST
                                  REQUEST FORM
                                  Russia
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                                  WHICH PACKAGE IS THE BEST FOR YOU?
                                  PACKAGES | Russia
                                  WIRE
                                  PREMIUM
                                  EXCLUSIVE
                                  CIS
                                  CONTENT (max. 400 words)
                                  Editorial checking of the press release
                                  Subject proposal for press release
                                  Content development and research support
                                  Writing SEO friendly press release
                                  Translation and localization in Russian
                                  DISTRIBUTION
                                  Preparing tailored media lists
                                  Distributing to targeted media lists
                                  Distributing to press with an image
                                  Distributing to partnered websites (RSS)
                                  Distributing to press via news agency (Interfax)
                                  Placement on Interfax Newsroom
                                  Distributing to press via news agency (TASS)
                                  REPORTING
                                  Online coverage guarantee
                                  +20
                                  +30
                                  +40
                                  +60
                                  Media monitoring
                                  Detailed media coverage report
                                  Weekly
                                  Weekly, monthly
                                  Weekly, monthly
                                  Weekly, monthly
                                  ADDITIONAL FEATURES
                                  Dedicated account executive
                                  Additional newsletter to subscribers

                                  * Package prices do not include taxes.

                                  Traditional Media in Russia Faces Difficulties

                                  
Desktop computers used to access the news are becoming less important and smartphones are taking the crown. In Russia, television faces inevitable changes, no matter how prominent it is in accessing news. Today, most youngsters in Russia prefer to access the news on social media, while the demand for radio and newspapers is decreasing. In general, research shows that traditional media is faltering. Russian media outlets are looking for new ways to represent themselves and make a profit. They are trying to interact with the audience by opening official accounts on social media networks, creating remarkable new text and video formats. In Russia, VK and Facebook turn into a political environment where people constantly discuss political and social processes, and it becomes a platform that reflects the public mood. Telegram channels, blogs, and social media create new opportunities for any user to become a news producer, even an opinion leader.

                                  Let Us Distribute Your Press Releases Across Russia!

                                  B2Press, Europe’s first and only online PR service working with brands from many different sectors, provides an advantageous service with packages for the distribution of press releases all around the world. B2Press offers you a strategic approach in line with the goals you want to reach, with its expert team that knows the tricks of the press release distribution abroad. So how does B2Press work?/span>

                                  • In the first stage, our expert editors develop your content template and write your press release in Russian in line with the brief that you share.
                                  • We write your press release in accordance with SEO rules so that you can stand out in online channels, thus helping you to increase your brand awareness by ensuring that your brand ranks higher in the search engine results.
                                  • We translate and localize your press release to help you make an effective impact on your target audience. While distributing your press release, we contact our partnered major news agencies. In Russia, we distribute your press releases via TASS, one of the leading news agencies in the country.
                                  • Following the distribution of the press release, we prepare detailed reports so that you can examine your coverage in online and print media.
                                  WHY B2PRESS
                                  EXPERIENCED TEAM
                                  When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
                                  ECONOMICAL SOLUTION
                                  Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                                  BRAND AWARENESS
                                  Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                                  ONLINE VISIBILITY
                                  With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
                                  PRFORGROWTH
                                  Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
                                  DETAILED REPORTING
                                  In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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