PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Offering media communication/relations services since 2016 in more than 30 countries as being Europe’s first online PR service, B2Press offers the opportunity of distributing a press release in the USA which has a population of exceeding 330 million.
According to the Reuters Institute’s Digital News Report 2019, 72% of US citizens read news online. While TV channels are preferred by 58%, printed publications’ ratio has dropped from 47% to 19% over the last 6 years. Despite the drop in the printed publications, social media is preferred by 46% of the population for reaching news. While 37% of news is shared through social media, message or email, 29% of them gets interaction and comments. US citizens trust local TV channels most, and the list goes as Wall Street Journal, NPR News, ABC News and CBS News respectively. While 16% of US citizens use a paid service to reach news online, the 96% internet penetration ratio shows us the importance of content distribution online in the USA.
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While the usage of PCs has been dropped from 71% to 53% since the last 5 years, the use of smartphones has raised from 28% to 57% for reaching news. Even though the viewership numbers of local television channels have held steady, 1,800 local newspapers have been closed or merged. On the other hand, although it’s limited, an apparent growth on digital revenues of US news outlets can be seen. While The New York Times indicated that its digital revenues had surpassed $709 million, the digital subscription count of The New York Times is expected to exceed 10 million by 2025. Some prominent digital-born platforms like BuzzFeed and Quartz are planning to diversify their revenues by establishing their unique subscription models.
B2Press aims to improve the image and reputation of businesses by attracting journalist's attention, who are considered as gatekeepers, and then shape public opinion with strategically prepared press releases. B2Press offers press release services that can create an attitude and behavioral change in existing and potential customers. How does B2Press operate?