PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Differentiating from other agencies and services with its unique PR packages, online PR service B2Press started to offer its services in Asian countries after Europe, Africa and America. B2Press provides the opportunity to increase media appearance in Pakistan by writing and distributing press releases in Urdu.
Television stands out as the most used media tool in the Pakistani media. In the country, there are dozens of private TV channels and more than 100 private radio stations. The state-run Pakistan Television Corporation is the only national broadcasting institution. Despite the excessive number of private news sources, there is a dominance of public news sources in the media. The number of internet users in Pakistan increased by 17% between 2019 and 2020. The rapid growth in mobile phone use increases the spread and creation of online content. Among the social media platform usage, Facebook takes first place with 93% and followed by Twitter with 4%. YouTube and Instagram have just a 1% usage ratio. Smartphones are the most used devices in accessing news, followed by desktops.
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Television viewers in Pakistan spend two hours watching TV on average, while this period is 35% more in big cities than the rural population. Although there is a decrease in TV with the increasing use of mobile and internet, TV is still the most preferred news source. According to the survey conducted by Gallup & Gilani Pakistan, 44% of Pakistani citizens watch TV news channels every day. When the rates of those who use TV as a news source examined, we see that 32% watch 3-4 times a week, 18% watch at least once a week and 6% don’t watch. As a result, the importance of print is decreasing and falls behind in accessing news.
Online PR service B2Press increases your visibility and media appearance in Pakistan via cost-effective PR packages. With its expert team and professional editors, B2Press writes and distributes press releases in English and Urdu with paying attention to the dynamics and culture of Pakistan.