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PRESS RELEASE DISTRIBUTION IN PAKISTAN

Differentiating from other agencies and services with its unique PR packages, online PR service B2Press started to offer its services in Asian countries after Europe, Africa and America. B2Press provides the opportunity to increase media appearance in Pakistan by writing and distributing press releases in Urdu.

Television stands out as the most used media tool in the Pakistani media. In the country, there are dozens of private TV channels and more than 100 private radio stations. The state-run Pakistan Television Corporation is the only national broadcasting institution. Despite the excessive number of private news sources, there is a dominance of public news sources in the media. The number of internet users in Pakistan increased by 17% between 2019 and 2020. The rapid growth in mobile phone use increases the spread and creation of online content. Among the social media platform usage, Facebook takes first place with 93% and followed by Twitter with 4%. YouTube and Instagram have just a 1% usage ratio. Smartphones are the most used devices in accessing news, followed by desktops.

GENERAL INFORMATION
Capital:
Islamabad
Language:
Urdu
Population:
220 Million
TOP NEWSPAPERS
  • Dawn
  • The News
  • Daily Jang
  • Daily Dunya
  • Daily Nawa-i- Waqt
  • Tha Nation
TOP NEWS SITES
  • express.pk
  • dawn.com
  • dunyanews.tv
  • jang.com.pk
  • tribune.com.pk
WHICH PACKAGE IS THE BEST FOR YOU?

CONTENT (max. 400 words)
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release
  • Translation and localization in Urdu
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to +400 national and international media outlets
  • Distributing to press via news agency (Associated Press of Pakistan - APP)
  • Guaranteed placement on APP Newsroom
      REPORTING
      • Media monitoring
      • Detailed media coverage report
      ADDITIONAL FEATURES
        SPECIAL NEWS / INTERVIEWS
                  €750
                  CREATE A REQUEST

                  CONTENT (max. 400 words)
                  • Editorial checking of the press release
                  • Subject proposal for press release
                  • Content development and research support
                  • Writing SEO friendly press release
                  • Translation and localization in Urdu
                  DISTRIBUTION
                  • Preparing tailored media lists
                  • Distributing to targeted media lists
                  • Distributing to press with an image
                  • Distributing to partnered websites
                  • Distributing to +400 national and international media outlets
                      • Distributing to press via news agency (Pakistan Press International - PPI)
                      • Guaranteed placement on PPI Newsroom
                      REPORTING
                      • Media monitoring
                      • Detailed media coverage report
                      ADDITIONAL FEATURES
                        SPECIAL NEWS / INTERVIEWS
                                  €1.250
                                  CREATE A REQUEST

                                  CONTENT (max. 400 words)
                                  • Editorial checking of the press release
                                  • Subject proposal for press release
                                  • Content development and research support
                                  • Writing SEO friendly press release
                                  • Translation and localization in Urdu
                                  DISTRIBUTION
                                  • Preparing tailored media lists
                                  • Distributing to targeted media lists
                                  • Distributing to press with an image
                                  • Distributing to partnered websites
                                  • Distributing to +400 national and international media outlets
                                  • Distributing to press via news agency (Associated Press of Pakistan - APP)
                                  • Guaranteed placement on APP Newsroom
                                      REPORTING
                                      • Media monitoring
                                      • Detailed media coverage report
                                      ADDITIONAL FEATURES
                                      • Dedicated account executive
                                      SPECIAL NEWS / INTERVIEWS
                                      • Guaranteed coverage on APP’s fortnightly magazine (Ahd-e Nau)
                                      • Guaranteed print media coverage
                                      • Time plan and coordination during the special report / interview processes
                                      • Content writing for special news/interviews
                                      • Interview on APP Web TV
                                      €2.250
                                      CREATE A REQUEST
                                      REQUEST FORM
                                      Pakistan
                                      Please choose your target country.
                                      Please enter a valid name.
                                      Please enter a valid e-mail address.
                                      Please approve.
                                      WHICH PACKAGE IS THE BEST FOR YOU?
                                      PACKAGES | Pakistan
                                      WIRE
                                      PREMIUM
                                      EXCLUSIVE
                                      CONTENT (max. 400 words)
                                      Editorial checking of the press release
                                      Subject proposal for press release
                                      Content development and research support
                                      Writing SEO friendly press release
                                      Translation and localization in Urdu
                                      DISTRIBUTION
                                      Preparing tailored media lists
                                      Distributing to targeted media lists
                                      Distributing to press with an image
                                      Distributing to partnered websites
                                      Distributing to +400 national and international media outlets
                                      Distributing to press via news agency (Associated Press of Pakistan - APP)
                                      Guaranteed placement on APP Newsroom
                                      Distributing to press via news agency (Pakistan Press International - PPI)
                                      Guaranteed placement on PPI Newsroom
                                      REPORTING
                                      Media monitoring
                                      Detailed media coverage report
                                      Weekly, monthly
                                      Weekly, monthly
                                      Weekly, monthly
                                      ADDITIONAL FEATURES
                                      Dedicated account executive
                                      SPECIAL NEWS / INTERVIEWS
                                      Guaranteed coverage on APP’s fortnightly magazine (Ahd-e Nau)
                                      Guaranteed print media coverage
                                      Time plan and coordination during the special report / interview processes
                                      Content writing for special news/interviews
                                      Interview on APP Web TV

                                      * Package prices do not include taxes.

                                      TV IS THE MOST PREFFERED DEVICE IN ACCESSING NEWS

                                      Television viewers in Pakistan spend two hours watching TV on average, while this period is 35% more in big cities than the rural population. Although there is a decrease in TV with the increasing use of mobile and internet, TV is still the most preferred news source. According to the survey conducted by Gallup & Gilani Pakistan, 44% of Pakistani citizens watch TV news channels every day. When the rates of those who use TV as a news source examined, we see that 32% watch 3-4 times a week, 18% watch at least once a week and 6% don’t watch. As a result, the importance of print is decreasing and falls behind in accessing news.

                                      2017
                                      18%
                                      2018
                                      22%
                                      2019
                                      57%
                                      Internet penetration in Pakistan increased by 216% in the last 3 years

                                      INCREASE YOUR APPEARANCE IN THE PAKISTANI MEDIA WITH B2PRESS

                                      Online PR service B2Press increases your visibility and media appearance in Pakistan via cost-effective PR packages. With its expert team and professional editors, B2Press writes and distributes press releases in English and Urdu with paying attention to the dynamics and culture of Pakistan.

                                      • According to your brief, B2Press develops the press release content first. At this stage, the press release is handled with a strategic approach.
                                      • Press releases are written in accordance with SEO algorithms in order to increase your traffic on online channels.
                                      • B2Press distributes press releases to the members of the media via tailored media lists and Associated Press of Pakistan (APP) or Pakistan Press International (PPI), first news agency of the country.
                                      • After the distribution process, B2Press provide 2 media coverage reports; weekly and monthly.
                                      WHY B2PRESS
                                      EXPERIENCED TEAM
                                      When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
                                      ECONOMICAL SOLUTION
                                      Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                                      BRAND AWARENESS
                                      Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                                      ONLINE VISIBILITY
                                      With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
                                      PRFORGROWTH
                                      Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
                                      DETAILED REPORTING
                                      In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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