PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Its strong economy with its huge population of 126 million and its advanced technology is among the most important features of Japan. It's time to open up to Japan, where hundreds of global brands operate with per capita income and prosperity. Your press release is prepared by native editors whose native language is Japanese and localized by PR experts after reviewing them according to the dynamics of the country. In addition, the press release is served by news agencies Kyodo News Agency, AAP and PRN Asia. In the last stage, the places where your press release is published are reported with detailed figures.
You can view the Japan PR package of B2Press from the table below. After deciding on your package, you can fill out the request form immediately!
Press Release Packages Pricing Table
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Press Release Packages Pricing Table
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* Package prices do not include taxes.
Having started its activities in 2016, B2Press offers press release distribution services in Japan thanks to its experienced staff. B2Press writes, distributes and monitors your press releases in Japan, which is one of the most densely populated and urbanized countries in the world.
According to Digital News Report 2019 prepared by Reuters Institute for the Study of Journalism, television news remains the most important source of news in Japan (63%), while print has declined significantly over the last six years (from 63% to 32%). Online was the most important source of news in 2013 (85%) but has fallen below TV in 2019 (60%).
Social media has achievedx little growth since 2013, increasing from 17% to 20%. 10% of Japanese share news via social media, messaging or e-mail. In the last month, 23% of Japanese listened a podcast. The most trusted media outlets in Japan are NHK News, Nikkei and Nippon TV, respectively.
Smartphones became the main access point for digital news for the first time in Japan in 2019. While the usage of computers has dropped from 68% to 46%, smartphones have taken the lead with 48%. Japanese prefer to reach news mainly through Yahoo! News in online channels. Yahoo has editors to choose the eight top stories on the site instead of using algorithms to balance different viewpoints and genres. It publishes user-created articles besides journalist-created ones. The best example of media digitalization in Japan is Nikkei. Nikkei has started to publish news first online, before sending them for print and exclusive news to publish on Twitter.
Although the Reuters Institute Digital News Report 2021 edition states that 5 national TV networks and high-circulation newspapers stand out in the media ecosystem in Japan, it is stated that printed newspapers are losing popularity and many media organizations are taking digital steps.
Traditional PR remains strong, but online PR is on the rise
In Japan, where smartphone, internet and social media usage rates are high, especially the younger generation prefers online channels to access news. While the print and television industries remain strong, PR campaigns in Japan also need to take online media into consideration. On the other hand, it is recommended to design marketing strategies in Japan to include integrated communication solutions. At this point, online PR seems to be the right strategy for reaching the high purchasing power public in Japan.
Aiming to improve the image and reputation of businesses, B2Press is the most effective service to increase visibility in the Japanese media. B2Press develops strategies with its expert team and offers press release distribution services at advantageous prices. How B2Press operates?
In 2021, it is known that trust in news increased by 5 points to 42%, while 1 in 10 people in Japan are willing to pay online channels to access news.
According to Data Reportal data, internet penetration in Japan, where 118.3 million of its 126 million population is known to access the internet, is measured at 94%, an increase of 0.7% compared to 2021. While 81.1% of the population is known to be social media users, the most preferred regional social media application in the country is LINE. Despite this, the number of YouTube, Instagram, TikTok, Facebook and Twitter users also reveals the remarkable adoption of social media platforms in the country.
Harness the power of online PR to increase your brand visibility in Japan. Get your Japanese press releases in front of the Japanese public on the country's most visited news websites.
Online PR service B2Press offers press release distribution services in 23 languages in 30 countries to brands that want to gain visibility in the Asian market. Adapting traditional PR models to the digital age, B2Press offers brands the chance to reach their target audience with localized press releases in Japanese in Japan, where online media is gaining importance. B2Press cooperates with news agencies and media organizations in Japan as in every region, combines media monitoring and comprehensive reporting services with press release distribution in Japan.
Offering a pay-as-you-go model, B2Press contributes to companies' search engine visibility, brand reputation and media relations through press release distribution in Japan.
"B2Press was the right next-generation communication consultancy for us. Finding the right partner to help us maintain momentum during the digitalization process has made our marketing activities more compact and agile, especially in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“Working with B2Press has delivered the results we were looking for – namely, great media coverage and increased brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, bringing additional value to all the services they provide.”
“We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, its focus on customer satisfaction, and, of course, the results it has achieved. For Axoft, it’s extremely important to have a strong and efficient PR service provider. Thank you, B2Press!”
“B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its working model, its end-to-end service (from strategy-setting to the reporting phase), and its global structure.”
“I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. I first turned to them after a well-known European PR-distribution company let me down, and I had to urgently search for a more responsible partner. B2Press reacted quickly, they took the necessary time to understand who we are as a company and gave me some amazing suggestions for our press release. Their expertise in creative content writing made the announcement newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies. I also appreciate that they don’t forget the client once the project is done, but in a few weeks they update me if the results changes. I highly recommend B2Press to any company that is looking for cost-effective PR services..”
“B2Press provides a truly invaluable service. Its team is conscientious, attentive and fully dedicated to providing the best possible experience every time we have worked together. B2Press has proven to be a cherished partner in the furtherance of our organization's objectives.”
“B2Press has ensured the widespread distribution and coverage of our media to our target audiences while providing excellent customer service. The entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.”