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PRESS RELEASE DISTRIBUTION IN JAPAN

Having started its activities in 2016, B2Press offers press release distribution services in Japan thanks to its experienced staff. B2Press writes, distributes and monitors your press releases in Japan, which is one of the most densely populated and urbanized countries in the world.

According to Digital News Report 2019 prepared by Reuters Institute for the Study of Journalism, television news remains the most important source of news in Japan (63%), while print has declined significantly over the last six years (from 63% to 32%). Online was the most important source of news in 2013 (85%) but has fallen below TV in 2019 (60%).

Social media has achievedx little growth since 2013, increasing from 17% to 20%. 10% of Japanese share news via social media, messaging or e-mail. In the last month, 23% of Japanese listened a podcast. The most trusted media outlets in Japan are NHK News, Nikkei and Nippon TV, respectively.

GENERAL INFORMATION
Capital:
Tokyo
Language:
Japanese
Population:
127 Million
TOP NEWSPAPERS
  • Yomiuri Shimbun 
  • Asahi Shimbun 
  • Mainichi Shimbun 
  • Sankei Shimbun 
  • Nikkei Shimbun 
TOP NEWS SITES
  • japantimes.co.jp
  • asahi.com
  • nhk.or.jp
  • ntv.co.jp
  • news.yahoo.co.jp
 
WHICH PACKAGE IS THE BEST FOR YOU?

CONTENT (max. 400 words)
  • Editorial checking of the press release
            DISTRIBUTION
            • Preparing tailored media lists
            • Distributing to targeted media lists
            • Distributing to press with an image
            • Distributing to partnered websites
            • Distributing to press via news agency (Kyodo)
              REPORTING
              • Online coverage guarantee
              • Media monitoring
              • Detailed media coverage report
              ADDITIONAL FEATURES
                €1.250
                CREATE A REQUEST

                CONTENT (max. 400 words)
                • Editorial checking of the press release
                • Subject proposal for press release
                • Content development and research support
                • Writing SEO friendly press release
                • Translation and localization in Japanese
                  DISTRIBUTION
                  • Preparing tailored media lists
                  • Distributing to targeted media lists
                  • Distributing to press with an image
                  • Distributing to partnered websites
                  • Distributing to press via news agency (Kyodo)
                    REPORTING
                    • Online coverage guarantee
                    • Media monitoring
                    • Detailed media coverage report
                    ADDITIONAL FEATURES
                      €1.500
                      CREATE A REQUEST

                      CONTENT (max. 400 words)
                      • Editorial checking of the press release
                      • Subject proposal for press release
                      • Content development and research support
                      • Writing SEO friendly press release
                      • Translation and localization in Japanese
                      • Translation and localization in Chinese
                      DISTRIBUTION
                      • Preparing tailored media lists
                      • Distributing to targeted media lists
                      • Distributing to press with an image
                      • Distributing to partnered websites
                      • Distributing to press via news agency (Kyodo)
                      • Distributing to press via news agencies (AAP, PRN Asia)
                      REPORTING
                      • Online coverage guarantee
                      • Media monitoring
                      • Detailed media coverage report
                      ADDITIONAL FEATURES
                      • Dedicated account executive
                      €1.950
                      CREATE A REQUEST
                      REQUEST FORM
                      Japan
                      Please enter a valid name.
                      Please enter a valid e-mail address.
                      Please approve.
                      WHICH PACKAGE IS THE BEST FOR YOU?
                      PACKAGES | Japan
                      WIRE
                      PREMIUM
                      ASIA KEY MARKETS
                      CONTENT (max. 400 words)
                      Editorial checking of the press release
                      Subject proposal for press release
                      Content development and research support
                      Writing SEO friendly press release
                      Translation and localization in Japanese
                      Translation and localization in Chinese
                      DISTRIBUTION
                      Preparing tailored media lists
                      Distributing to targeted media lists
                      Distributing to press with an image
                      Distributing to partnered websites
                      Distributing to press via news agency (Kyodo)
                      Distributing to press via news agencies (AAP, PRN Asia)
                      REPORTING
                      Online coverage guarantee
                      +30
                      +50
                      +100
                      Media monitoring
                      Detailed media coverage report
                      Weekly, monthly
                      Weekly, monthly
                      Weekly, monthly
                      ADDITIONAL FEATURES
                      Dedicated account executive

                      * Package prices do not include taxes.

                      DIGITALIZATION RESHAPING THE MEDIA IN JAPAN

                      Smartphones became the main access point for digital news for the first time in Japan in 2019. While the usage of computers has dropped from 68% to 46%, smartphones have taken the lead with 48%. Japanese prefer to reach news mainly through Yahoo! News in online channels. Yahoo has editors to choose the eight top stories on the site instead of using algorithms to balance different viewpoints and genres. It publishes user-created articles besides journalist-created ones. The best example of media digitalization in Japan is Nikkei. Nikkei has started to publish news first online, before sending them for print and exclusive news to publish on Twitter.

                      2013
                      63%
                      2014
                      54%
                      2016
                      44%
                      2018
                      37%
                      2019
                      32%
                      The rate of those following the news through print media decreased by 49% in the last 6 years.

                      INCREASE YOUR VISIBILITY WITH B2PRESS IN JAPAN

                      Aiming to improve the image and reputation of businesses, B2Press is the most effective service to increase visibility in the Japanese media. B2Press develops strategies with its expert team and offers press release distribution services at advantageous prices. How B2Press operates?

                      • First, B2Press' editors determine the most relevant subjects that will increase your brand awareness. Then, its experienced content writers prepare your press release meticulously.
                      • B2Press focuses on writing press releases in accordance with SEO algorithms and helps you to be ranked top in search engine results.
                      • Your press releases gets translated to Japanese and localized by B2Press' professional editors.
                      • B2Press distributes your press releases to journalists via Kyodo News, a Japanese news agency, and its tailored media lists.
                      • Lastly, B2Press prepares detailed media coverage report two times; weekly and monthly. Thus, you can analyze your ROI and media coverage easily.
                      WHY B2PRESS
                      EXPERIENCED TEAM
                      When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
                      ECONOMICAL SOLUTION
                      Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                      BRAND AWARENESS
                      Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                      ONLINE VISIBILITY
                      With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
                      PRFORGROWTH
                      Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
                      DETAILED REPORTING
                      In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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