PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Operating with a ‘pay-as-you-go’ business model, B2Press offers press release distribution services in South Korea, which has a population of 51 million. According to the Reuters Institute Digital News Report 2019, South Korea has become digitalized rapidly and is one of the countries that actively use online channels and social media to reach the news.
Online channels take first place on reaching news with 83%. Although television’s rate has decreased since 2016 as more people prefer to watch news videos on digital platforms, it is the second most preferred news source with 67%. Social media’s rate is 26%. At the end of the list, print has a 19% ratio. Only 10% of the people in South Korea use a paid service to access news. Offering messaging service, forum, e-commerce and news flow, home-grown web portals Naver and Daum have become the leading destination for news consumers in South Korea with 66% and 44% usage ratios respectively.
* Package prices do not include taxes.
In South Korea, online videos and podcasts have taken precedence over the TV sector. More than half of Korean citizens state that they listen to a podcast at least once a month. People mostly follow news via videos that are on digital platforms. In response, TV broadcasters have gone towards streaming 24/7 on digital platforms like Kakap Talk and YouTube. On the other hand, concerns about fake news and misinformation in South Korea have risen. Fact-checking has become a common practice in many newsrooms with Seoul National University (SNU) coordinating activity in around 30 newsrooms using a common platform.
Trust in the news in South Korea is consistently amongst the lowest in the world. Just a fifth (22%) of the citizens agree that the news media are doing a good job and trust in news overall. The rate falls to 15% in the news on social media.
B2Press aims to improve the image and reputation of brands by creating newsworthy and powerful press releases with a strategic approach. It offers 3 different PR packages in South Korea; Wire, Premium and Exclusive.