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PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
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PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
South Korea, one of the important countries of East Asia with its 51 million population, a strong economy, advanced technology and major global brands that cost the world, is one of the most important markets where you need to increase your brand awareness. In the B2Press South Korean PR package, the press release is prepared in Korean, distributed through media listings and news agency Yonhap. The results of your press release are presented in detailed reports. Moreover, unnecessary costs are avoided by offering all this service with packages you pay as much as you need when you need it.
Press Release Packages Pricing Table
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Press Release Packages Pricing Table
* Package prices do not include taxes.
Operating with a ‘pay-as-you-go’ business model, B2Press offers press release distribution services in South Korea, which has a population of 51 million. According to the Reuters Institute Digital News Report 2019, South Korea has become digitalized rapidly and is one of the countries that actively use online channels and social media to reach the news.
Online channels take first place on reaching news with 83%. Although television’s rate has decreased since 2016 as more people prefer to watch news videos on digital platforms, it is the second most preferred news source with 67%. Social media’s rate is 26%. At the end of the list, print has a 19% ratio. Only 10% of the people in South Korea use a paid service to access news. Offering messaging service, forum, e-commerce and news flow, home-grown web portals Naver and Daum have become the leading destination for news consumers in South Korea with 66% and 44% usage ratios respectively.
In South Korea, online videos and podcasts have taken precedence over the TV sector. More than half of Korean citizens state that they listen to a podcast at least once a month. People mostly follow news via videos that are on digital platforms. In response, TV broadcasters have gone towards streaming 24/7 on digital platforms like Kakap Talk and YouTube. On the other hand, concerns about fake news and misinformation in South Korea have risen. Fact-checking has become a common practice in many newsrooms with Seoul National University (SNU) coordinating activity in around 30 newsrooms using a common platform.
Trust in the news in South Korea is consistently amongst the lowest in the world. Just a fifth (22%) of the citizens agree that the news media are doing a good job and trust in news overall. The rate falls to 15% in the news on social media.
According to the Digital News report prepared by the Reuters Institute, it is known that internet penetration in South Korea, with a total population of 51.3 million, is 96% and 9 out of 10 people use the internet.
South Korea, the 10th largest economy in the world, ranks 5th out of 39 countries in the Asia-Pacific region in terms of economic freedom, according to data compiled by Heritage. It is stated that South Korea, which has achieved a rapid economic growth momentum with the infrastructure investments made since 2017, has become a high-tech and industrialized country led by sectors such as electronics, telecommunications, automobiles, chemicals, shipbuilding and steel. Press release distribution in South Korea contributes to the brand reputation of businesses looking to expand their business in South Korea, home to world-renowned companies such as Samsung, Hyundai and Kia.
Online PR Service B2Press knows that each region has its own media dynamics and consumer habits. In this context, press releases with a maximum of 400 words written in an SEO friendly format are supported by data and statistics and are brought into a format that will attract the attention of South Korean media and South Korean consumers. In South Korea, where trust in the media has increased during the pandemic period, being featured on the most visited news sites and search engines with newsworthy press releases is also beneficial for brands' consumer gains and sales potential.
While 81% follow online media as their primary news source, the share of those who consider television as their primary news source has decreased by 5% since 2016 to 66%.
Mobile devices are at the center of news consumption in South Korea with 63%. While YTN is the most trusted media organization in the country where trust in news in general has reached 32% with an 11-point improvement, YTN is followed by JTBC, MBC, KBS, SBS, Yonhapnews. According to Statista's January 2022 data, South Korea ranks third in terms of social media usage with 91.2%, following the United Arab Emirates and Malaysia. eMarketer data shows that the audience aged 16-64 in South Korea spent an average of 2 hours and 40 minutes on their phones in the first half of 2021.
Press release distribution in South Korea increases the chances of companies targeting the South Korean market to be featured on leading social platforms and news websites, while also increasing media visibility in the country.
Online PR service B2Press offers a media distribution network that South Korean PR agencies cannot provide, can create Korean press releases that will take brands one step further with its experience in content creation and press release writing. Press releases are distributed to more than 3,400 media outlets and 32,000 journalists in South Korea, strengthening media relations. Moreover, B2Press offers a pay-as-you-go model that includes media monitoring and comprehensive media reporting services in South Korea at affordable costs.
Serving in 30 countries and 23 languages, B2Press transforms online PR into a communication strategy that brands can utilize. If you want your brand to gain media visibility in South Korea, contact us!
"B2Press was the right next-generation communication consultancy for us. Finding the right partner to help us maintain momentum during the digitalization process has made our marketing activities more compact and agile, especially in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“Working with B2Press has delivered the results we were looking for – namely, great media coverage and increased brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, bringing additional value to all the services they provide.”
“We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, its focus on customer satisfaction, and, of course, the results it has achieved. For Axoft, it’s extremely important to have a strong and efficient PR service provider. Thank you, B2Press!”
“B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its working model, its end-to-end service (from strategy-setting to the reporting phase), and its global structure.”
“I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. I first turned to them after a well-known European PR-distribution company let me down, and I had to urgently search for a more responsible partner. B2Press reacted quickly, they took the necessary time to understand who we are as a company and gave me some amazing suggestions for our press release. Their expertise in creative content writing made the announcement newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies. I also appreciate that they don’t forget the client once the project is done, but in a few weeks they update me if the results changes. I highly recommend B2Press to any company that is looking for cost-effective PR services..”
“B2Press provides a truly invaluable service. Its team is conscientious, attentive and fully dedicated to providing the best possible experience every time we have worked together. B2Press has proven to be a cherished partner in the furtherance of our organization's objectives.”
“B2Press has ensured the widespread distribution and coverage of our media to our target audiences while providing excellent customer service. The entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.”
