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South Korea

South Korea, one of the important countries of East Asia with its 51 million population, a strong economy, advanced technology and major global brands that cost the world, is one of the most important markets where you need to increase your brand awareness. In the B2Press South Korean PR package, the press release is prepared in Korean, distributed through media listings and news agency Yonhap. The results of your press release are presented in detailed reports. Moreover, unnecessary costs are avoided by offering all this service with packages you pay as much as you need when you need it.

  • SEO friendly Korean press release writing and localization
  • Press release distribution via Yonhap news agency
  • Press release distribution via segmented media lists
  • 1 month of media monitoring and detailed reporting in South Korea
South Korea

Press Release Packages Pricing Table

PACKAGES | South Korea
WIRE
PREMIUM
EXCLUSIVE
Editorial checking of the press release
Writing SEO friendly press release in English (max 400 words)
Translation and localization in Korean
Sent to major search engines (Google, Naver, Zum, Daum)
Placement on +50 partnered news sites as syndication
Distribution to targeted media newsrooms (3,400 media outlets)
Distribution to targeted journalists (32,000 journalists)
Online coverage guarantee
+75
+100
+120
Media monitoring
Detailed media coverage report
Weekly
Weekly, monthly
Weekly, monthly
Dedicated account executive
PRICE
€200
€500
€750
Price€200per release
CONTENT
  • Editorial checking of the press release
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to press with an image
  • Distributing to press with a YouTube video
  • Sent to major search engines (Google, Naver, Zum, Daum)
  • Placement on +50 partnered news sites as syndication
  • Distribution and placement on Korea NewsWire Newsroom
REPORTING
  • Online coverage guarantee
  • Media monitoring
  • Detailed media coverage report
Price€500per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English (max 400 words)
  • Translation and localization in Korean
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to press with an image
  • Distributing to press with a YouTube video
  • Sent to major search engines (Google, Naver, Zum, Daum)
  • Placement on +50 partnered news sites as syndication
  • Distribution and placement on Korea NewsWire Newsroom
  • Visibility of company’s SNS pages including blog, Facebook, Twitter and Kakaostory
  • Distribution to targeted media newsrooms (3,400 media outlets)
REPORTING
  • Online coverage guarantee
  • Media monitoring
  • Detailed media coverage report
ADDITIONAL FEATURES
  • Dedicated account executive
Price€750per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English (max 400 words)
  • Translation and localization in Korean
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to press with an image
  • Distributing to press with a YouTube video
  • Sent to major search engines (Google, Naver, Zum, Daum)
  • Placement on +50 partnered news sites as syndication
  • Distribution and placement on Korea NewsWire Newsroom
  • Visibility of company’s SNS pages including blog, Facebook, Twitter and Kakaostory
  • Distribution to targeted media newsrooms (3,400 media outlets)
  • Distribution to targeted journalists (32,000 journalists)
REPORTING
  • Online coverage guarantee
  • Media monitoring
  • Detailed media coverage report
ADDITIONAL FEATURES
  • Dedicated account executive

DETAILED VIEW

For detailed view turn your device

Press Release Packages Pricing Table

PACKAGES | South Korea
WIRE
PREMIUM
EXCLUSIVE
Editorial checking of the press release
Writing SEO friendly press release in English (max 400 words)
Translation and localization in Korean
Sent to major search engines (Google, Naver, Zum, Daum)
Placement on +50 partnered news sites as syndication
Distribution to targeted media newsrooms (3,400 media outlets)
Distribution to targeted journalists (32,000 journalists)
Online coverage guarantee
+75
+100
+120
Media monitoring
Detailed media coverage report
Weekly
Weekly, monthly
Weekly, monthly
Dedicated account executive
PRICE
€200
€500
€750
REQUEST FORM
South Korea
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WHICH PACKAGE IS THE BEST FOR YOU?
PACKAGES | South Korea
WIRE
PREMIUM
EXCLUSIVE

* Package prices do not include taxes.

REFERENCES
The team at B2Press always strives to optimize the overall customer experience.

Press Release Distribution in South Korea

Operating with a ‘pay-as-you-go’ business model, B2Press offers press release distribution services in South Korea, which has a population of 51 million. According to the Reuters Institute Digital News Report 2019, South Korea has become digitalized rapidly and is one of the countries that actively use online channels and social media to reach the news.

Online channels take first place on reaching news with 83%. Although television’s rate has decreased since 2016 as more people prefer to watch news videos on digital platforms, it is the second most preferred news source with 67%. Social media’s rate is 26%. At the end of the list, print has a 19% ratio. Only 10% of the people in South Korea use a paid service to access news. Offering messaging service, forum, e-commerce and news flow, home-grown web portals Naver and Daum have become the leading destination for news consumers in South Korea with 66% and 44% usage ratios respectively.

FACT-CHECKING IN SOUTH KOREA

In South Korea, online videos and podcasts have taken precedence over the TV sector. More than half of Korean citizens state that they listen to a podcast at least once a month. People mostly follow news via videos that are on digital platforms. In response, TV broadcasters have gone towards streaming 24/7 on digital platforms like Kakap Talk and YouTube. On the other hand, concerns about fake news and misinformation in South Korea have risen. Fact-checking has become a common practice in many newsrooms with Seoul National University (SNU) coordinating activity in around 30 newsrooms using a common platform.

Trust in the news in South Korea is consistently amongst the lowest in the world. Just a fifth (22%) of the citizens agree that the news media are doing a good job and trust in news overall. The rate falls to 15% in the news on social media.

South Korea

According to the Digital News report prepared by the Reuters Institute, it is known that internet penetration in South Korea, with a total population of 51.3 million, is 96% and 9 out of 10 people use the internet.

GENERAL INFORMATION
Capital:
Seoul
Language:
Korean
Population:
52 Million
TOP NEWS SITES
  • jtbc.com
  • kbs.co.kr
  • ytn.co.kr
  • imbc.com
  • sbs.com.au
 
TOP NEWSPAPERS
  • Chosun Ilbo
  • Joong-ang Ilbo
  • Dong-a Ilbo
  • Hankook Ilbo
  • Kyunghyang Shinmun
 
 
%28
%26
%25
%19
2016
2017
2018
2019
The rate of those following the news through print media in 4 years decreased by 32%.

One of the most vibrant economies in the Asia-Pacific region: South Korea

South Korea, the 10th largest economy in the world, ranks 5th out of 39 countries in the Asia-Pacific region in terms of economic freedom, according to data compiled by Heritage.  It is stated that South Korea, which has achieved a rapid economic growth momentum with the infrastructure investments made since 2017, has become a high-tech and industrialized country led by sectors such as electronics, telecommunications, automobiles, chemicals, shipbuilding and steel. Press release distribution in South Korea contributes to the brand reputation of businesses looking to expand their business in South Korea, home to world-renowned companies such as Samsung, Hyundai and Kia.

Localized press release distribution to South Korean media and consumers

Online PR Service B2Press knows that each region has its own media dynamics and consumer habits. In this context, press releases with a maximum of 400 words written in an SEO friendly format are supported by data and statistics and are brought into a format that will attract the attention of South Korean media and South Korean consumers. In South Korea, where trust in the media has increased during the pandemic period, being featured on the most visited news sites and search engines with newsworthy press releases is also beneficial for brands' consumer gains and sales potential.

South Korea

While 81% follow online media as their primary news source, the share of those who consider television as their primary news source has decreased by 5% since 2016 to 66%.

South Korea is the third country that uses social media the most

Mobile devices are at the center of news consumption in South Korea with 63%. While YTN is the most trusted media organization in the country where trust in news in general has reached 32% with an 11-point improvement, YTN is followed by JTBC, MBC, KBS, SBS, Yonhapnews. According to Statista's January 2022 data, South Korea ranks third in terms of social media usage with 91.2%, following the United Arab Emirates and Malaysia. eMarketer data shows that the audience aged 16-64 in South Korea spent an average of 2 hours and 40 minutes on their phones in the first half of 2021.

South Korea

Press release distribution in South Korea increases the chances of companies targeting the South Korean market to be featured on leading social platforms and news websites, while also increasing media visibility in the country. 

South Korea

Online PR service B2Press offers a media distribution network that South Korean PR agencies cannot provide, can create Korean press releases that will take brands one step further with its experience in content creation and press release writing. Press releases are distributed to more than 3,400 media outlets and 32,000 journalists in South Korea, strengthening media relations. Moreover, B2Press offers a pay-as-you-go model that includes media monitoring and comprehensive media reporting services in South Korea at affordable costs.

Serving in 30 countries and 23 languages, B2Press transforms online PR into a communication strategy that brands can utilize. If you want your brand to gain media visibility in South Korea, contact us!

WHAT PEOPLE ARE SAYING ABOUT B2PRESS
WHY B2PRESS
EXPERIENCED TEAM
When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
ECONOMICAL SOLUTION
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
BRAND AWARENESS
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
ONLINE VISIBILITY
With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
PRFORGROWTH
Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
DETAILED REPORTING
In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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