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PRESS RELEASE DISTRIBUTION IN SOUTH KOREA

Operating with a ‘pay-as-you-go’ business model, B2Press offers press release distribution services in South Korea, which has a population of 51 million. According to the Reuters Institute Digital News Report 2019, South Korea has become digitalized rapidly and is one of the countries that actively use online channels and social media to reach the news.

Online channels take first place on reaching news with 83%. Although television’s rate has decreased since 2016 as more people prefer to watch news videos on digital platforms, it is the second most preferred news source with 67%. Social media’s rate is 26%. At the end of the list, print has a 19% ratio. Only 10% of the people in South Korea use a paid service to access news. Offering messaging service, forum, e-commerce and news flow, home-grown web portals Naver and Daum have become the leading destination for news consumers in South Korea with 66% and 44% usage ratios respectively.

GENERAL INFORMATION
Capital:
Seoul
Language:
Korean
Population:
52 Million
TOP NEWSPAPERS
  • Chosun Ilbo
  • Joong-ang Ilbo
  • Dong-a Ilbo
  • Hankook Ilbo
  • Kyunghyang Shinmun
 
 
TOP NEWS SITES
  • jtbc.com
  • kbs.co.kr
  • ytn.co.kr
  • imbc.com
  • sbs.com.au
 
WHICH PACKAGE IS THE BEST FOR YOU?

CONTENT (max. 400 words)
  • Editorial checking of the press release
          DISTRIBUTION
          • Preparing tailored media lists
          • Distributing to targeted media lists
          • Distributing to press with an image
          • Distributing to press with a YouTube video
          • Distributing to partnered websites
          • Distribution to targeted media newsrooms (2,600 media outlets)
            • Distribution and placement on Korea NewsWire Newsroom
                  REPORTING
                  • Online coverage guarantee
                  • Media monitoring
                  • Detailed media coverage report
                  ADDITIONAL FEATURES
                    €450
                    CREATE A REQUEST

                    CONTENT (max. 400 words)
                    • Editorial checking of the press release
                    • Subject proposal for press release
                    • Content development and research support
                    • Writing SEO friendly press release
                    • Translation and localization in Korean
                    DISTRIBUTION
                    • Preparing tailored media lists
                    • Distributing to targeted media lists
                    • Distributing to press with an image
                    • Distributing to press with a YouTube video
                    • Distributing to partnered websites
                    • Distribution to targeted media newsrooms (2,600 media outlets)
                    • Distribution to targeted journalists (32,000 journalists)
                    • Distribution and placement on Korea NewsWire Newsroom
                          REPORTING
                          • Online coverage guarantee
                          • Media monitoring
                          • Detailed media coverage report
                          ADDITIONAL FEATURES
                            €650
                            CREATE A REQUEST

                            CONTENT (max. 400 words)
                            • Editorial checking of the press release
                            • Subject proposal for press release
                            • Content development and research support
                            • Writing SEO friendly press release
                            • Translation and localization in Korean
                            DISTRIBUTION
                            • Preparing tailored media lists
                            • Distributing to targeted media lists
                            • Distributing to press with an image
                            • Distributing to press with a YouTube video
                            • Distributing to partnered websites
                            • Distribution to targeted media newsrooms (2,600 media outlets)
                            • Distribution to targeted journalists (32,000 journalists)
                            • Distribution and placement on Korea NewsWire Newsroom
                            • Distributing to press via news agency (Yonhap)
                            • Placement on Yonhap Newsroom
                            • Distributing to HTS (Home Trading System) and read by investors
                            REPORTING
                            • Online coverage guarantee
                            • Media monitoring
                            • Detailed media coverage report
                            ADDITIONAL FEATURES
                            • Dedicated account executive
                            €950
                            CREATE A REQUEST
                            REQUEST FORM
                            South Korea
                            Please choose your target country.
                            Please enter a valid name.
                            Please enter a valid e-mail address.
                            Please approve.
                            WHICH PACKAGE IS THE BEST FOR YOU?
                            PACKAGES | South Korea
                            WIRE
                            PREMIUM
                            EXCLUSIVE
                            CONTENT (max. 400 words)
                            Editorial checking of the press release
                            Subject proposal for press release
                            Content development and research support
                            Writing SEO friendly press release
                            Translation and localization in Korean
                            DISTRIBUTION
                            Preparing tailored media lists
                            Distributing to targeted media lists
                            Distributing to press with an image
                            Distributing to press with a YouTube video
                            Distributing to partnered websites
                            Distribution to targeted media newsrooms (2,600 media outlets)
                            Distribution to targeted journalists (32,000 journalists)
                            Distribution and placement on Korea NewsWire Newsroom
                            Distributing to press via news agency (Yonhap)
                            Placement on Yonhap Newsroom
                            Distributing to HTS (Home Trading System) and read by investors
                            REPORTING
                            Online coverage guarantee
                            +30
                            +40
                            +80
                            Media monitoring
                            Detailed media coverage report
                            Weekly
                            Weekly, monthly
                            Weekly, monthly
                            ADDITIONAL FEATURES
                            Dedicated account executive

                            * Package prices do not include taxes.

                            FACT-CHECKING IN SOUTH KOREA

                            In South Korea, online videos and podcasts have taken precedence over the TV sector. More than half of Korean citizens state that they listen to a podcast at least once a month. People mostly follow news via videos that are on digital platforms. In response, TV broadcasters have gone towards streaming 24/7 on digital platforms like Kakap Talk and YouTube. On the other hand, concerns about fake news and misinformation in South Korea have risen. Fact-checking has become a common practice in many newsrooms with Seoul National University (SNU) coordinating activity in around 30 newsrooms using a common platform.

                            Trust in the news in South Korea is consistently amongst the lowest in the world. Just a fifth (22%) of the citizens agree that the news media are doing a good job and trust in news overall. The rate falls to 15% in the news on social media.

                            2016
                            28%
                            2017
                            26%
                            2018
                            25%
                            2019
                            19%
                            The rate of those following the news through print media in 4 years decreased by 32%.

                            WHY IS B2PRESS THE RIGHT CHOICE FOR PRESS RELEASE DISTRIBUTION?

                            B2Press aims to improve the image and reputation of brands by creating newsworthy and powerful press releases with a strategic approach. It offers 3 different PR packages in South Korea; Wire, Premium and Exclusive.

                            • Within the scope of its Wire package, B2Press editorial checks and distributes the already written Korean press releases to target media.
                            • According to your brief and subject, B2Press writes SEO-friendly press releases within the scope of Premium and Exclusive PR packages. This is the most effective way to boost online visibility.
                            • Press releases that are strengthened by statistics and data are usually considered important by journalists.
                            • B2Press' professional editors localize press releases and translate them to Korean and English.
                            • B2Press prepares the most relevant media list, then distributes press releases to thousands of journalists, editors and reporters that are segmented for your industry.
                            • Apart from the media lists, B2Press redistributes press releases to press via YonHap, one of the country’s biggest news agency. As a result of this, it maximizes the coverage of the press release.
                            • After the distribution, B2Press provides weekly and monthly reports so that the impact of the press release can be measured. Moreover, its advanced monitoring tools provide helpful insights and data.
                            WHY B2PRESS
                            EXPERIENCED TEAM
                            When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
                            ECONOMICAL SOLUTION
                            Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                            BRAND AWARENESS
                            Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                            ONLINE VISIBILITY
                            With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
                            PRFORGROWTH
                            Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
                            DETAILED REPORTING
                            In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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