PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
B2Press, the first European online PR service involving HuaaS business model, enables you to carry out technology-oriented PR activities in Europe, which has been nominated to be one of the important technology markets in recent years. Offering press release distribution service around the world, as well as the leading technology publications of Europe, B2Press helps you to spread awareness of your brand to the European technology media.
According to the market data study announced by MeetFrank, software industry as a part of the European enterprise ecosystem and technology sector has grown by 194% in the last 15 years, and as of 2018, it is 5 times higher than the rest of the European economy. The European technology sector, on the other hand, grew by 1143% in the period of 2014-2018, while the employment of the sector is increasing fastest in France, Ireland and Portugal. Looking at Europe's technology ecosystem in 2020, it is noteworthy that in 2019, European technology startups earned $30.86 billion in venture capital funding, and this rate increased by 40% compared to 2018. Finance Technologies (Fintech), on the other hand, is the fastest growing sector of 2019, with an investment of over 8 billion dollars. While all these data highlight Europe as the rising continent of the technology industry, the PR studies of technology companies in Europe are becoming more and more important.
* Package prices do not include taxes.
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Technological developments and innovations make the transformation of the European media inevitable. It is seen that the traditional media is being replaced by new media. As stated in the Digital News Report 2020 data published by the Reuters Institute for the Study of Journalism, online media stands out as the most frequently used source of access to news across Europe. Television, one of the most powerful sources of traditional media, still maintains its importance, even though not as much as before. While printed publications are losing value, online media is preferred by 80% in European countries. Social media also seems to be getting more popular.
B2Press Online PR service, offers a comprehensive press release service from writing to distribution and reporting with its experienced editorial team. B2Press helps you reach your target audience directly by using communication channels for the preferred sector. So what are the steps that need to be followed?