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Would you like to do a press release in Italy? B2Press brings everything you need for this. Your press release is prepared by native editors whose native language is Italian and localized by PR experts after reviewing them according to the dynamics of the country. The press release prepared is sent to journalists categorized according to their interests through media lists. In addition, news agencies Adnkronos and ANSA serve your press release to all subscribers. At the last stage, your report is sent, where you can see where your press release is published with detailed figures and analysis.

It is easy to announce your brand, company, or yourself in the press. By choosing the most suitable PR package for you, you can start working immediately!

Italy

Press Release Packages Pricing Table

PACKAGES | Italy
WIRE
PREMIUM
EUROPE MEDIA
Editorial checking of the press release
Writing SEO friendly press release in English (max 400 words)
Translation and localization in Italian
Translation and localization in other languages*
Distributing to targeted media lists
Distributing to partnered websites
Distributing to press via news agency (Adnkronos)
Distributing to press via news agency (ANSA)
Distributing to press via major news agencies
Detailed media coverage report
Weekly, monthly
Weekly, monthly
Weekly, monthly
Dedicated account executive
PRICE
€800
€900
€2,000
Price€800per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English (max 400 words)
  • Translation and localization in Italian
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Adnkronos)
REPORTING
  • Media monitoring
  • Detailed media coverage report
Price€900per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English (max 400 words)
  • Translation and localization in Italian
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (ANSA)
REPORTING
  • Media monitoring
  • Detailed media coverage report
ADDITIONAL FEATURES
  • Dedicated account executive
Price€2,000per release
CONTENT
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release in English (max 400 words)
  • Translation and localization in Italian
  • Translation and localization in other languages*
DISTRIBUTION
  • Preparing tailored media lists
  • Distributing to targeted media lists
  • Distributing to press with an image
  • Distributing to partnered websites
  • Distributing to press via news agency (Adnkronos)
  • Distributing to press via major news agencies
REPORTING
  • Media monitoring
  • Detailed media coverage report
ADDITIONAL FEATURES
  • Dedicated account executive

DETAILED VIEW

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Press Release Packages Pricing Table

PACKAGES | Italy
WIRE
PREMIUM
EUROPE MEDIA
Editorial checking of the press release
Writing SEO friendly press release in English (max 400 words)
Translation and localization in Italian
Translation and localization in other languages*
Distributing to targeted media lists
Distributing to partnered websites
Distributing to press via news agency (Adnkronos)
Distributing to press via news agency (ANSA)
Distributing to press via major news agencies
Detailed media coverage report
Weekly, monthly
Weekly, monthly
Weekly, monthly
Dedicated account executive
PRICE
€800
€900
€2,000
REQUEST FORM
Italy
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WHICH PACKAGE IS THE BEST FOR YOU?
PACKAGES | Italy
WIRE
PREMIUM
EUROPE MEDIA

LANGUAGES

  • EUROPE MEDIA
    English, French, German

DISTRIBUTION COUNTRIES

  • EUROPE MEDIA
    Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, Ireland, Ukraine

* Package prices do not include taxes.

REFERENCES
The team at B2Press always strives to optimize the overall customer experience.

Press Release Distribution in Italy

Offering media communication/relations since 2016 in more than 30 countries as being Europe’s first online PR service, B2Press offers the opportunity of distributing Italian press releases in Italy which has a population exceeding 60 million.

According to Reuters Institute Digital News Report 2019 data, this year has also been marked by a continuing weakening of the printed newspaper sector. On the other hand, social media, especially Facebook live streams have been intensively used by political leaders. While broadcasters’ revenues have been relatively stable since the last few years, newspapers’ and magazines’ revenues experienced a %21 reduction. Italy’s internet penetration rate is %92.

Television is the most preferred medium with a %78 usage rate for reaching news, followed by online channels (%76). While social media (%47) has become an important channel for reaching news, newspaper readership continues to fall steadily.

CHANGING MEDIA IN ITALY

When we look at the overall revenue share within the Italian media, we see Comcast Corporation/Sky and Fininvest/Mediaset share first place with a rate of %15, followed by the public service broadcaster RAI (14%). Other relevant players are the international platforms Google (4%) and Facebook (3%). Speaking of the top online news players, Fanpage, an online news portal, became the most popular online news site in Italy with using social channels efficiently. On the contrary to Fanpage’s achievement, RAI couldn’t be effective in online channels. The Italian public service broadcaster is still far from the levels it achieves on traditional platforms.

Italy

When we look at the overall revenue share within the Italian media, we see Comcast Corporation/Sky and Fininvest/Mediaset share first place with a rate of %15, followed by the public service broadcaster RAI (14%).

GENERAL INFORMATION
Capital:
Rome
Language:
Italian
Population:
60 Million
TOP NEWS SITES
  • ansa.it
  • repubblica.it
  • libero.it
  • corriere.it
  • virgilio.it
 
 
TOP NEWSPAPERS
  • La Repubblica
  • Corriere della Sera
  • La Gazzetta dello Sport
  • Il Sole 24 Ore
  • La Stampa
%59
%43
%40
%25
2013
2015
2017
2019
The rate of those following the news through print media decreased by 57% in the last 6 years

Italians consume more online content every year

According to a January 2022 study conducted by Comscore, in the past three years Italians have consumed 44% more online content than in previous years. It is known that users in the 18-24 age group spend more than 1.2 hours a day on entertainment sites and mobile apps, with global players such as YouTube and Netflix, as well as regional players such as Mediaset Infinity and RaiPlay, playing a role in this growth. In addition to entertainment, online channels are also increasingly preferred for accessing news, as foreign publishers such as Yahoo or HuffPost are also active in the country with their online platforms.

ADVANTAGES OF WORKING WITH B2PRESS IN ITALY

Operating ‘as a service’, B2Press offers press release distribution in Italy as in many other European countries. Combining press release writing, distributing and reporting processes, B2Press builds a bridge between you and the media with its unique PR packages.

  • As the first step, B2Press' editors determine the subject that will increase brand awareness and boost online visibility.
  • B2Press writes the press releases in English and Italian, in accordance with the subject and your brief.
  • B2Press writes SEO-friendly press releases by integrating strategic keywords.
  • While writing your press releases in different languages, B2Press pays attention to the target countries' dynamics.
  • After the preparation process, your press releases are distributed via the most relevant media lists.
  • B2Press redistributes your press releases in Italy via Agenzia Nazionale Stampa Associata (ANSA) and Adnkronos, the leading news agencies in Italy.
  • Unlike its competitors, B2Press distributes your press releases with an image, which is included in the package without charging any additional costs.
  • After the distribution of the press release, B2Press prepares and shares media coverage reports two times; weekly and monthly.
  • In order to maximize coverage, you can benefit from B2Press's “Triple Package for Europe” and expand your reach by distributing the press release to 2 additional European countries.
Italy

According to the Reuters Institute Digital News Report 2021 edition, Italy has an internet penetration of 93%, and media is known as one of the sectors that has lost revenues due to the pandemic and declining print readership.

Confidence in news rises in Italy

In the report of the Reuters Institute, it is seen that the confidence in news in Italy reached 40% with an increase of 11 points compared to the previous year. Agenzia Nazionale Stampa Associata (ANSA), in cooperation with the Online PR Service B2Press, is positioned as the most trusted media organization. On the other hand, 4 out of 10 people in Italy share their news with their family members or friends on Facebook, WhatsApp, Instagram and Twitter. Reporters Without Borders describes the Italian media landscape as "well developed" and points out that it has a large number of media outlets that promote genuine freedom of expression.

Italy

The PR sector in Italy is made up of PR agencies focused on automotive, finance, fashion and civil society. B2Press, an online PR service originating from Turkey and expanding in Greece and the Netherlands, offers all expertise through a service model.

Italy

Founded by professionals who have worked in the communications industry for many years and played an active role in the brand awareness processes of many companies, B2Press invites brands to discover the ease of press release distribution in Italy by adapting the discipline of public relations to the requirements of the digital age. B2Press combines Italian press release writing and localization, press release distribution in Italy, media monitoring in Italy and comprehensive reporting processes in a single package, makes it possible for you to be featured on the most trusted news sites in Italy with press releases containing your brand messages.

Meet the press release distribution service of B2Press in Italy, which does this not only in Italy but also in the whole Europe, not only in Europe but also in 30 countries of the world in 23 languages!

WHAT PEOPLE ARE SAYING ABOUT B2PRESS
WHY B2PRESS
EXPERIENCED TEAM
When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
ECONOMICAL SOLUTION
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
BRAND AWARENESS
Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
ONLINE VISIBILITY
With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
PRFORGROWTH
Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
DETAILED REPORTING
In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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