PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
Would you like to do a press release in Italy? B2Press brings everything you need for this. Your press release is prepared by native editors whose native language is Italian and localized by PR experts after reviewing them according to the dynamics of the country. The press release prepared is sent to journalists categorized according to their interests through media lists. In addition, news agencies Adnkronos and ANSA serve your press release to all subscribers. At the last stage, your report is sent, where you can see where your press release is published with detailed figures and analysis.
It is easy to announce your brand, company or yourself in the press. By choosing the most suitable PR package for you, you can start working immediately!
* Package prices do not include taxes.
Offering media communication/relations since 2016 in more than 30 countries as being Europe’s first online PR agency, B2Press offers the opportunity of distributing Italian press releases in Italy which has a population exceeding 60 million.
According to Reuters Institute Digital News Report 2019 data, this year has also been marked by a continuing weakening of the printed newspaper sector. On the other hand, social media, especially Facebook live streams have been intensively used by the political leaders. While broadcasters’ revenues have been relatively stable since the last few years, newspapers’ and magazines’ revenues experienced a %21 reduction. Italy’s internet penetration rate is %92.
Television is the most preferred medium with a %78 usage rate for reaching news, followed by online channels (%76). While social media (%47) has become an important channel for reaching news, newspaper readership continues to fall steadily.
When we look at the overall revenue share within the Italian media, we see Comcast Corporation/Sky and Fininvest/Mediaset share the first place with a rate of %15, followed by the public service broadcaster RAI (14%). Other relevant players are the international platforms Google (4%) and Facebook (3%). Speaking of the top online news plaeyers, Fanpage, an online news portal, became the most popular online news site in Italy with using social channels efficiently. On the contrary of Fanpage’s achievement, RAI couldn’t be effective in online channels. The Italian public service broadcaster is still far from the levels it achieves on traditional platforms.
Operating ‘as a service’, B2Press offers press release distribution in Italy as in many other European countries. Combining press release writing, distributing and reporting processes, B2Press builds a bridge between you and the media with its unique PR packages.
“B2Press is a valuable business partner for a digital company. We can tailor the PR service we receive according to our needs, manage it in line with our other digital marketing activities and distribute our content to a large number of publishers. Many thanks to B2Press team for their close and professional follow-up.”
“Instead of paying monthly fees for a maximum of ten press releases a year, it is a brilliant idea to reach all the national media with an affordable fee per package. Besides, with its super fast service and excellent customer relations, B2Press turns into a great business partner. It was one of the most beautiful discoveries we made in 2019. Thank you for all the contributions, B2Press!”
“B2Press means a next-generation communication consultancy for us. Finding a partner to keep up with our own pace in the rapidly digitalizing business processes has made our marketing activities more compact and flexible in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“B2Press has been a very valuable business partner for us for the past year, which we have been working together on distributing press releases in order to increase awareness of our brand and industry. Particularly, their quick response to all of our questions and return to our demands in different fields has created an important value for us. In addition, we would like to thank our valuable stakeholder B2Press for not only doing agreed work but also for sharing the opportunities they encounter within their network that may be beneficial for us.”
“B2Press provides services with PR packages that are different from traditional PR agencies and which can be used when needed without having to pay a fixed monthly fee. Thanks to its service model, B2Press supports us as a part of our team. I would like to underline that B2Press is an effective partner especially for start-ups and initiatives that want to reach the media.”