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PRESS RELEASE DISTRIBUTION IN ITALY

Offering media communication/relations since 2016 in more than 30 countries as being Europe’s first online PR agency, B2Press offers the opportunity of distributing Italian press releases in Italy which has a population exceeding 60 million.

According to Reuters Institute Digital News Report 2019 data, this year has also been marked by a continuing weakening of the printed newspaper sector. On the other hand, social media, especially Facebook live streams have been intensively used by the political leaders. While broadcasters’ revenues have been relatively stable since the last few years, newspapers’ and magazines’ revenues experienced a %21 reduction. Italy’s internet penetration rate is %92.

Television is the most preferred medium with a %78 usage rate for reaching news, followed by online channels (%76). While social media (%47) has become an important channel for reaching news, newspaper readership continues to fall steadily.

GENERAL INFORMATION
Capital:
Rome
Language:
İtalian
Population:
59 Million
TOP NEWSPAPERS
  • La Repubblica
  • Corriere della Sera L
  • a Gazetta dello Sport
  • Il Sole 24 Ore
  • La Stampa
TOP NEWS SITES
  • ansa.it
  • repubblica.it
  • libero.it
  • corriere.it
  • virgilio.it
 
 
WHICH PACKAGE IS THE BEST FOR YOU?

CONTENT (max. 400 words)
  • Editorial checking of the press release
  • Subject proposal for press release
  • Content development and research support
  • Writing SEO friendly press release
  • Translation and localization in Italian
    DISTRIBUTION
    • Preparing tailored media lists
    • Distributing to targeted media lists
    • Distributing to press with an image
    • Distributing to partnered websites
    • Distributing to press via news agency (Adnkronos)
        REPORTING
        • Media monitoring
        • Detailed media coverage report
        ADDITIONAL FEATURES
          €950
          CREATE A REQUEST

          CONTENT (max. 400 words)
          • Editorial checking of the press release
          • Subject proposal for press release
          • Content development and research support
          • Writing SEO friendly press release
          • Translation and localization in Italian
            DISTRIBUTION
            • Preparing tailored media lists
            • Distributing to targeted media lists
            • Distributing to press with an image
            • Distributing to partnered websites
              • Distributing to press via news agency (ANSA)
                REPORTING
                • Media monitoring
                • Detailed media coverage report
                ADDITIONAL FEATURES
                • Dedicated account executive
                €1.250
                CREATE A REQUEST

                CONTENT (max. 400 words)
                • Editorial checking of the press release
                • Subject proposal for press release
                • Content development and research support
                • Writing SEO friendly press release
                • Translation and localization in Italian
                • Translation and localization in other languages*
                DISTRIBUTION
                • Preparing tailored media lists
                • Distributing to targeted media lists
                • Distributing to press with an image
                • Distributing to partnered websites
                • Distributing to press via news agency (Adnkronos)
                  • Distributing to press via major news agencies
                  REPORTING
                  • Media monitoring
                  • Detailed media coverage report
                  ADDITIONAL FEATURES
                  • Dedicated account executive
                  €2.500
                  CREATE A REQUEST
                  REQUEST FORM
                  Italy
                  Please enter a valid name.
                  Please enter a valid e-mail address.
                  Please approve.
                  WHICH PACKAGE IS THE BEST FOR YOU?
                  PACKAGES | Italy
                  WIRE
                  PREMIUM
                  3 EUROPEAN COUNTRIES
                  CONTENT (max. 400 words)
                  Editorial checking of the press release
                  Subject proposal for press release
                  Content development and research support
                  Writing SEO friendly press release
                  Translation and localization in Italian
                  Translation and localization in other languages*
                  DISTRIBUTION
                  Preparing tailored media lists
                  Distributing to targeted media lists
                  Distributing to press with an image
                  Distributing to partnered websites
                  Distributing to press via news agency (Adnkronos)
                  Distributing to press via news agency (ANSA)
                  Distributing to press via major news agencies
                  REPORTING
                  Media monitoring
                  Detailed media coverage report
                  Weekly, monthly
                  Weekly, monthly
                  Weekly, monthly
                  ADDITIONAL FEATURES
                  Dedicated account executive

                  * Package prices do not include taxes.

                  CHANGING MEDIA IN ITALY

                  When we look at the overall revenue share within the Italian media, we see Comcast Corporation/Sky and Fininvest/Mediaset share the first place with a rate of %15, followed by the public service broadcaster RAI (14%). Other relevant players are the international platforms Google (4%) and Facebook (3%). Speaking of the top online news plaeyers, Fanpage, an online news portal, became the most popular online news site in Italy with using social channels efficiently. On the contrary of Fanpage’s achievement, RAI couldn’t be effective in online channels. The Italian public service broadcaster is still far from the levels it achieves on traditional platforms.

                  2013
                  59%
                  2015
                  43%
                  2017
                  40%
                  2019
                  25%
                  The rate of those following the news through print media decreased by 57% in the last 6 years

                  ADVANTAGES OF WORKING WITH B2PRESS IN ITALY

                  Operating ‘as a service’, B2Press offers press release distribution in Italy as in many other European countries. Combining press release writing, distributing and reporting processes, B2Press builds a bridge between you and the media with its unique PR packages.

                  • As the first step, B2Press' editors determine the subject that will increase brand awareness and boost online visibility.
                  • B2Press writes the press releases in English and Italian, in accordance with the subject and your brief.
                  • B2Press writes SEO-friendly press releases by integrating strategic keywords.
                  • While writing your press releases in different languages, B2Press pays attention to the target countries dynamics.
                  • After the preparation process, your press releases are distributed via the most relevant media lists.
                  • B2Press redistributes your press releases in Italy via Agenzia Nazionale Stampa Associata (ANSA) and Adnkronos, the leading news agencies in Italy.
                  • Unlike its competitors, B2Press distributes your press releases with an image, which is included in the package without charging any additional costs.
                  • After the distribution of the press release, B2Press prepares and shares media coverage reports two times; weekly and monthly.
                  • In order to maximize coverage, you can benefit from B2Press' “Triple Package for Europe” and expand your reach with distributing the press release to 2 additional European countries.
                  WHY B2PRESS
                  EXPERIENCED TEAM
                  When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
                  ECONOMICAL SOLUTION
                  Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                  BRAND AWARENESS
                  Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                  ONLINE VISIBILITY
                  With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
                  PRFORGROWTH
                  Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
                  DETAILED REPORTING
                  In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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