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Would you like to do a press release in Italy? B2Press brings everything you need for this. Your press release is prepared by native editors whose native language is Italian and localized by PR experts after reviewing them according to the dynamics of the country. The press release prepared is sent to journalists categorized according to their interests through media lists. In addition, news agencies Adnkronos and ANSA serve your press release to all subscribers. At the last stage, your report is sent, where you can see where your press release is published with detailed figures and analysis.

It is easy to announce your brand, company or yourself in the press. By choosing the most suitable PR package for you, you can start working immediately!

PACKAGES | Italy
WIRE
PREMIUM
3 EUROPEAN COUNTRIES
Editorial checking of the press release
Writing SEO friendly press release
Translation and localization in Italian
Translation and localization in other languages*
Distributing to targeted media lists
Distributing to partnered websites
Distributing to press via news agency (Adnkronos)
Distributing to press via news agency (ANSA)
Distributing to press via major news agencies
Detailed media coverage report
Weekly, monthly
Weekly, monthly
Weekly, monthly
Dedicated account executive
PRICE
€950
€1,250
€2,500
WHICH PACKAGE IS THE BEST FOR YOU?

CONTENT (max. 400 words)
  • Editorial checking of the press release
  • Writing SEO friendly press release
  • Translation and localization in Italian
    DISTRIBUTION
    • Distributing to targeted media lists
    • Distributing to partnered websites
    • Distributing to press via news agency (Adnkronos)
        REPORTING
        • Detailed media coverage report
        ADDITIONAL FEATURES
          €950
          CREATE A REQUEST

          CONTENT (max. 400 words)
          • Editorial checking of the press release
          • Writing SEO friendly press release
          • Translation and localization in Italian
            DISTRIBUTION
            • Distributing to targeted media lists
            • Distributing to partnered websites
              • Distributing to press via news agency (ANSA)
                REPORTING
                • Detailed media coverage report
                ADDITIONAL FEATURES
                • Dedicated account executive
                €1,250
                CREATE A REQUEST

                CONTENT (max. 400 words)
                • Editorial checking of the press release
                • Writing SEO friendly press release
                • Translation and localization in Italian
                • Translation and localization in other languages*
                DISTRIBUTION
                • Distributing to targeted media lists
                • Distributing to partnered websites
                • Distributing to press via news agency (Adnkronos)
                  • Distributing to press via major news agencies
                  REPORTING
                  • Detailed media coverage report
                  ADDITIONAL FEATURES
                  • Dedicated account executive
                  €2,500
                  CREATE A REQUEST
                  REQUEST FORM
                  Italy
                  Please enter a valid name.
                  Please enter a valid e-mail address.
                  Please approve.
                  WHICH PACKAGE IS THE BEST FOR YOU?
                  PACKAGES | Italy
                  WIRE
                  PREMIUM
                  3 EUROPEAN COUNTRIES
                  CONTENT (max. 400 words)
                  Editorial checking of the press release
                  Writing SEO friendly press release
                  Translation and localization in Italian
                  Translation and localization in other languages*
                  DISTRIBUTION
                  Distributing to targeted media lists
                  Distributing to partnered websites
                  Distributing to press via news agency (Adnkronos)
                  Distributing to press via news agency (ANSA)
                  Distributing to press via major news agencies
                  REPORTING
                  Detailed media coverage report
                  Weekly, monthly
                  Weekly, monthly
                  Weekly, monthly
                  ADDITIONAL FEATURES
                  Dedicated account executive

                  * Package prices do not include taxes.

                  REFERENCES
                  B2Press team aims for great customer experience.

                  PRESS RELEASE DISTRIBUTION IN ITALY

                  Offering media communication/relations since 2016 in more than 30 countries as being Europe’s first online PR agency, B2Press offers the opportunity of distributing Italian press releases in Italy which has a population exceeding 60 million.

                  According to Reuters Institute Digital News Report 2019 data, this year has also been marked by a continuing weakening of the printed newspaper sector. On the other hand, social media, especially Facebook live streams have been intensively used by the political leaders. While broadcasters’ revenues have been relatively stable since the last few years, newspapers’ and magazines’ revenues experienced a %21 reduction. Italy’s internet penetration rate is %92.

                  Television is the most preferred medium with a %78 usage rate for reaching news, followed by online channels (%76). While social media (%47) has become an important channel for reaching news, newspaper readership continues to fall steadily.

                  GENERAL INFORMATION
                  Capital:
                  Rome
                  Language:
                  İtalian
                  Population:
                  59 Million
                  TOP NEWSPAPERS
                  • La Repubblica
                  • Corriere della Sera L
                  • a Gazetta dello Sport
                  • Il Sole 24 Ore
                  • La Stampa
                  TOP NEWS SITES
                  • ansa.it
                  • repubblica.it
                  • libero.it
                  • corriere.it
                  • virgilio.it
                   
                   

                  CHANGING MEDIA IN ITALY

                  When we look at the overall revenue share within the Italian media, we see Comcast Corporation/Sky and Fininvest/Mediaset share the first place with a rate of %15, followed by the public service broadcaster RAI (14%). Other relevant players are the international platforms Google (4%) and Facebook (3%). Speaking of the top online news plaeyers, Fanpage, an online news portal, became the most popular online news site in Italy with using social channels efficiently. On the contrary of Fanpage’s achievement, RAI couldn’t be effective in online channels. The Italian public service broadcaster is still far from the levels it achieves on traditional platforms.

                  2013
                  %59
                  2015
                  %43
                  2017
                  %40
                  2019
                  %25
                  The rate of those following the news through print media decreased by 57% in the last 6 years

                  ADVANTAGES OF WORKING WITH B2PRESS IN ITALY

                  Operating ‘as a service’, B2Press offers press release distribution in Italy as in many other European countries. Combining press release writing, distributing and reporting processes, B2Press builds a bridge between you and the media with its unique PR packages.

                  • As the first step, B2Press' editors determine the subject that will increase brand awareness and boost online visibility.
                  • B2Press writes the press releases in English and Italian, in accordance with the subject and your brief.
                  • B2Press writes SEO-friendly press releases by integrating strategic keywords.
                  • While writing your press releases in different languages, B2Press pays attention to the target countries dynamics.
                  • After the preparation process, your press releases are distributed via the most relevant media lists.
                  • B2Press redistributes your press releases in Italy via Agenzia Nazionale Stampa Associata (ANSA) and Adnkronos, the leading news agencies in Italy.
                  • Unlike its competitors, B2Press distributes your press releases with an image, which is included in the package without charging any additional costs.
                  • After the distribution of the press release, B2Press prepares and shares media coverage reports two times; weekly and monthly.
                  • In order to maximize coverage, you can benefit from B2Press' “Triple Package for Europe” and expand your reach with distributing the press release to 2 additional European countries.
                  WHY B2PRESS
                  EXPERIENCED TEAM
                  When you work with B2Press, your content is prepared by an experienced team and editorial checked by senior editors. Professionals that worked in the public relations and journalism sectors for many years add value to your business!
                  ECONOMICAL SOLUTION
                  Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                  BRAND AWARENESS
                  Combining the writing, distribution and reporting phases of the press release in a single process, B2Press offers you a cost advantage with its system enabling you to pay as much as you use it when you need it.
                  ONLINE VISIBILITY
                  With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300 thousand journalists in more than 100 cities around the world.
                  PRFORGROWTH
                  Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases
                  DETAILED REPORTING
                  In order to measure the impact of the press release, we share detailed reports that include online and print media coverage following the distribution of the press release. Daily, weekly and monthly.
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