PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Do you monitor the PR activities and news of your competitors? What do they say to the public? What is on the agenda in your industry? Find out now!
B2Press offers branded/advertorial content writing that is linked to a brand which allows costumers to get to know its products or services.
B2Press - online PR service provides press communication services in more than 30 countries, including the entire Benelux region along with preparing the press releases in English, French and Dutch.
Benelux countries are experiencing the digitalization boom in recent years. One of the main drivers of this trend is the widespread use of social media. According to the "Total number of active social media users in Belgium, Luxembourg and the Netherlands from 2017 to 2019" report published by Statista, there were more than ten million active social media users in the Netherlands in 2019, while the number of active social media users in Luxembourg seems to be slightly above 350,000 (people). While the percentage of social media users in Luxembourg was 62 percent of the total population as of 2018, it is only two percent lower than the Netherlands and three percent lower than Belgium, which has the highest penetration rate of active social media users in the Benelux region. Besides, as of 2019, it is seen that the number of active social media users in Luxembourg increased while the total number of active social media users in Belgium and the Netherlands remained the same. This table also affects the preferred news sources channels.
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Looking at the Netherlands mainly, it is noticeable that the population uses online media more often than TV or newspapers. Although print media is significantly larger than digital channels in the Netherlands, print newspaper revenues are expected to decline by more than seven percent annually by the end of 2020, up from over €670 million in 2018. One of the main reasons for such expectation is the rise of digital media. While only 6% of those aged 13-37 in the country use printed publications for access to news, it is seen that this rate is around 15% in the 50-64 age group. According to the Digital News Report 2020 prepared by the Reuters Institute for the study of Journalism, it draws attention that print newspapers in Belgium have decreased by 12% in the last five years. The fact that smartphones leave the computer behind as the preferred means of access to news for the first time proves the ease of access to information.
On the other hand, the mass paying for online news in the country is also substantial. According to the report, 11% of Walloons and 12% of Flemish in Belgium say they regularly pay for online news. When looking at the most trusted media channels in the country, RTBF Info stands out with 74%, followed by Le Soir with 69% and La Première with 67%. In the north of the country, VRT Nieuws comes first with 78%, Radio 1 with 75% and De Standaard with 74%. As a multicultural country, Luxembourg, on the other hand, has a wide media with its German, French, English and Portuguese publications in Luxembourg. According to a media survey conducted by the government of Luxembourg twice a year, the most followed publication by the population over the age of 15 is the RTL Group with 76.2%. The news site of this broadcast group called RTL.lu is also preferred by 47.4% of the population and with 244.000 visitors per week is considered (to be) as the leader of internet media.
Offering services within the scope of PR packages in more than 30 countries, B2Press writes and distributes press releases in French and Dutch in the Benelux region. B2Press helps brands increase their awareness in Belgium, the Netherlands and Luxembourg with press releases prepared by an experienced editorial team. So, what are the steps in the workflow of B2Press service?