PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
B2Press offers press release distribution services in Belgium, a country in Western Europe that is known for medieval towns, Renaissance architecture and as headquarters of the European Union and NATO. Offering its unique PR packages in more than 30 countries as a service, online PR agency B2Press writes, distributes and reports press releases in French and Dutch.
According to the Reuters Institute, Digital News Report 2019, Belgian media has been divided into two. Belgium’s multi-national structure—Flaman, French, German— causes media diversifications. Belgium has two distinct media markets - one French-speaking, the other Flemish. Broadcasters and media outlets continue to integrate their operations and focus on digital platforms. What sources do Belgium citizens use to access the news?
Similar to most European countries, online channels are the primary news source for Belgians. In terms of combined print/digital reach, readership numbers in Belgium remained stable over the past few years. News access rates are 79% for online media, 71% for television, 40% for social media and 39% for print.
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While 11% of the citizens in Belgium pay for online news, 16% state that they listen to podcasts for accessing news. The use of desktops has decreased from 70% to 59% but has preserved its first place. On the other hand, smartphone usage has lifted from 39% to 59%, signals that they will replace desktops in the near future. In the Flemish region, daily TV viewers declined from 60% in 2015 to 48% in 2018. The print is losing ground year after year. Remarkably, Belgium has a high level of trust in news channels, while there was a slight drop this year. Consolidation in the media sector continues to raise concerns about pluralism and media freedom in Belgium.
B2Press builds a bridge between brands and the media. Operating as a spokesperson for your brand, online PR Agency B2Press is the best way to reach masses in today’s globalized world where borders began to disappear. Within a customer-exclusive strategy, B2Press not only writes and distributes press releases in Belgium but also monitors and reports media coverage. You can easily increase your brand awareness in Belgium with turnkey press release distribution services of B2Press. How B2Press operates?