- HOW B2PRESS WORKS?
- SERVICES
PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
- REFERENCES
- NEWSROOM
EN
BLOGPR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Offering press release services in 11 languages and more than 30 countries, B2Press offers English press release distribution and special news in the United Kingdom and Ireland.
According to Reuters Institute Digital News Report 2019, the most preferred media brand in the UK is BBC News with a 68% weekly usage rate in TV, radio and print media and a 50% usage in online channels. Over the last 5 years, the news consumption habits of British citizens have changed dramatically. Usage of print as a news source has dropped from 59% to 36% and the rate of those who follow the news from TV has dropped from 79% to 71%.
On the other hand, the usage of online news sites has reached 75%. The highest jump was felt in the usage of social media as a news source, which increased from 20% to 40% since 2013. Although news and events spread rapidly on social media channels, British readers don’t see social media as a reliable news source. Besides, 95% of internet penetration in the UK and BBC's investments show that online journalism is making rapid progress in the country.
* Package prices do not include taxes.
Having the world’s fifth-largest economy, the United Kingdom hosts lots of global companies and entrepreneurs. Leading many developments that affected the world, the UK has contributed to the development of mass media and the press. Until the emergence of digital channels, the UK had reached over 20 million newspaper circulation. But over the last years, print consumption has declined. National newspaper circulation in the UK has decreased from 22 million in 2010 to 1.4 million in 2018, a decline of 52.5%. When it comes to online, BBC News is the most widely-read digital news source with a 50% weekly reach, followed by Daily Mail 16% and The Guardian 15%. As a source of information for the British people, the shift to online channels has also created great opportunities for companies. In the past, companies distributed press releases to inform the public in printed media, but nobody could reach the news the next day. In online channels, press releases are permanent and they can reach the target audience even after years. Thanks to this, brands can become constantly visible.
B2Press aims to improve the reputation and image of businesses by attracting journalist's attention, who are considered as gatekeepers, and then shape public opinion with professionally prepared press releases. B2Press writes and distributes your press releases in the United Kingdom and Ireland by offering cost-effective PR packages. How B2Press operates?
