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A Complete Guide to
Writing Press Releases

Download our eBook for excellent tips on writing snappy press releases and winning PR strategies straight from the senior editors at B2Press.


Press releases have been around for decades and they remain one of the most valuable tools in PR activities. There are some clear rules when it comes to writing press releases - covering everything from the news angle to structure. If you would like to get more information and start writing press releases that get media attention, download our ebook today!

Key Takeaways

  • Find a strong, newsworthy angle!
  • Write the press release in accordance with the 5W1H questions!
  • Pay attention to the term ‘inverted pyramid’!
  • Reinforce the press release with figures, statistics and ratios!
  • Use clear language and keep it simple, try to stay in 400 words limit!
  • Only go for the relevant journalists and editors!
  • Follow-up - but don’t spam and annoy the journalists!
  • Don’t hesitate to ask for help from PR professionals, or just leave everything to B2Press!

Get your ebook now!
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