Web Analytics Made Easy -
StatCounter
EN
BLOG

BRANDED CONTENT

Today, with the increasing usage of the internet worldwide, users are overwhelmed with ads and information. Most people have a very low tolerance for anything that sounds even close to a sales pitch. This leads consumers to ignore the ads or use ad blockers. In order to combat this, brands are looking for new, creative ways to connect with their audience, impact them and get successful results. They are trying to eliminate the negative perception of ‘advertising' by turning to other marketing strategies that seem organic. In this new landscape, branded content becomes a great solution and an effective response to an increasingly saturated market.

Choose Your Target Country
SELECT YOUR TARGET COUNTRY
PACKAGES |
SMALL
MIDDLE
LARGE
Subject proposal for the branded content
Content development and research support
Writing SEO friendly branded content
manchestereveningnews.co.uk
dailyrecord.co.uk
mirror.co.uk
liverpoolecho.co.uk
birminghammail.co.uk
mylondon.news
techadvisor.co.uk
Monitoring and reporting
Dedicated account executive
€7.500
€17.500
€30.000
CONTENT
BRANDED CONTENT
REPORTING
ADDITIONAL FEATURES
€7.500
CREATE A REQUEST
CONTENT
BRANDED CONTENT
REPORTING
ADDITIONAL FEATURES
€17.500
CREATE A REQUEST
CONTENT
BRANDED CONTENT
REPORTING
ADDITIONAL FEATURES
€30.000
CREATE A REQUEST

Branded content is a powerful marketing technique that involves creating content linked to a brand that allows consumers to get to know its products or services, make a connection with the brand and increase brand revenue. Branded content is designed to build and increase awareness for a brand by associating it with content that shares its values. Branded contents don’t necessarily need to be written in a promotional or advertorial way, although it may include product placement. Modern branded marketing strategies are intended primarily to counter market trends, such as the decreasing acceptance of traditional commercials or low-quality advertorials.

Branded content typically leverages multimedia formats like audio, video and infographics. In this way, they enable emotionally resonant experiences than texts and static images. They make the experience entertaining, valuable and memorable for viewers. The key is grabbing the attention of today’s consumers and driving real engagement through content. Branded content can entertain people or teach them something, resulting in better brand engagement returns than standard pre-roll content.

Characteristics of a Branded Content

  • Uses storytelling to promote brand values
  • Directly boosts online visibility and supports SEO strategies
  • Reduces Google Ads budget of brands
  • Generates high-quality leads and increases web site traffic
  • Highlights brand’s value, engagement and brand loyalty
  • Generates an emotional connection with the brand
  • Attracts users organically

Branded Content and SEO

SEO (search engine optimization) has changed drastically over the last few years. Instead of publishing a text with a few relevant keywords, writing content that gets any engagement will drive more leads and encourage qualified traffic to a brand's website.

In order to conduct an effective branded content campaign and reach satisfying results, the content and the SEO strategies should be work in synergy. A branded content that includes strategic and targets keywords for a brand can significantly boost a brand's search engine rankings and visibility. As SEO is all about improving user experience, writing and publishing powerful SEO-friendly branded content will multiply its reach and effect. Moreover, regularly publishing branded content enables brands to create a keyword cloud and focus on their target keywords for better search engine rankings. Including primarily used and target keywords in content published on third parties highly increases the PR rank of a website in search engine algorithms.

On the other hand, it is possible to use link building in branded content and use this as a marketing strategy. Although it depends on a media channel's policy, it is very effective to add backlinks (dofollow or nofollow) inside a branded content to boost its overall success. Links inside a content attract and convert strangers, generate qualified leads.

REQUEST FORM
Please enter a valid name.
Please enter a valid e-mail address.
Please approve.
WHY B2PRESS
EXPERIENCED TEAM
EXPERIENCED TEAM
Media analysis reports are prepared by PR experts and former journalists who have worked in the communication sector for many years. Getting suggestions about your PR strategies from our experts and tips from former journalists will surely add value to your business.
ECONOMICAL SOLUTION
ECONOMICAL SOLUTION
B2Press prepares a media analysis report based on a project without charging a monthly fee. You can create your request for a monitoring report with the package you choose according to the number of competitors and keywords. Unlike traditional PR agencies, you can get a cost advantage by paying as much as you use and use when you need.
BRAND AWARENESS
BRAND AWARENESS
Target audience, investors, potential and existing customers… You can attract the attention of what you want to reach with B2Press and increase your reputation as a voice in your industry.
ONLINE VISIBILITY
ONLINE VISIBILITY
With B2Press, you can keep your target audience informed of the developments and gain new customers. You can increase the impact of your PR activities by reaching 60 news agencies and 300K journalists in more than 100 cities around the world.
PRFORGROWTH
PRFORGROWTH
Whether you are an SME, an enterprise or a corporate firm… If you have a word to say, you can grow too. You can pave the way for growth with press releases.
TRANSPARENT REPORTING
TRANSPARENT REPORTING
B2Press monitors and reports the news about your competitors and your brand transparently and shares what you need to see, not what you want to see. With internationally valid reporting methods, you can measure PR studies with objective formulas based on mathematical infrastructure.
PROMOTE YOUR BRAND
Catch your target audience in the media channels with branded contents!
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
REFERENCES
WHAT DID THEY SAY ABOUT B2PRESS?
B2Press team aims for great customer experience.
Copyright © 2016 - 2021 Unusual Enterprise BV
B2Press
Sending...
B2Press