- HOW B2PRESS WORKS?
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PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
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BLOGPR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Today, with the increasing usage of the internet worldwide, users are overwhelmed with ads and information. Most people have a very low tolerance for anything that sounds even close to a sales pitch. This leads consumers to ignore the ads or use ad blockers. In order to combat this, brands are looking for new, creative ways to connect with their audience, impact them and get successful results. They are trying to eliminate the negative perception of ‘advertising' by turning to other marketing strategies that seem organic. In this new landscape, branded content becomes a great solution and an effective response to an increasingly saturated market.
Branded content is a powerful marketing technique that involves creating content linked to a brand that allows consumers to get to know its products or services, make a connection with the brand and increase brand revenue. Branded content is designed to build and increase awareness for a brand by associating it with content that shares its values. Branded contents don’t necessarily need to be written in a promotional or advertorial way, although it may include product placement. Modern branded marketing strategies are intended primarily to counter market trends, such as the decreasing acceptance of traditional commercials or low-quality advertorials.
Branded content typically leverages multimedia formats like audio, video and infographics. In this way, they enable emotionally resonant experiences than texts and static images. They make the experience entertaining, valuable and memorable for viewers. The key is grabbing the attention of today’s consumers and driving real engagement through content. Branded content can entertain people or teach them something, resulting in better brand engagement returns than standard pre-roll content.
Characteristics of a Branded Content
Branded Content and SEO
SEO (search engine optimization) has changed drastically over the last few years. Instead of publishing a text with a few relevant keywords, writing content that gets any engagement will drive more leads and encourage qualified traffic to a brand's website.
In order to conduct an effective branded content campaign and reach satisfying results, the content and the SEO strategies should be work in synergy. A branded content that includes strategic and targets keywords for a brand can significantly boost a brand's search engine rankings and visibility. As SEO is all about improving user experience, writing and publishing powerful SEO-friendly branded content will multiply its reach and effect. Moreover, regularly publishing branded content enables brands to create a keyword cloud and focus on their target keywords for better search engine rankings. Including primarily used and target keywords in content published on third parties highly increases the PR rank of a website in search engine algorithms.
On the other hand, it is possible to use link building in branded content and use this as a marketing strategy. Although it depends on a media channel's policy, it is very effective to add backlinks (dofollow or nofollow) inside a branded content to boost its overall success. Links inside a content attract and convert strangers, generate qualified leads.
“B2Press is a valuable business partner for a digital company. We can tailor the PR service we receive according to our needs, manage it in line with our other digital marketing activities and distribute our content to a large number of publishers. Many thanks to B2Press team for their close and professional follow-up.”
“Instead of paying monthly fees for a maximum of ten press releases a year, it is a brilliant idea to reach all the national media with an affordable fee per package. Besides, with its super fast service and excellent customer relations, B2Press turns into a great business partner. It was one of the most beautiful discoveries we made in 2019. Thank you for all the contributions, B2Press!”
“B2Press means a next-generation communication consultancy for us. Finding a partner to keep up with our own pace in the rapidly digitalizing business processes has made our marketing activities more compact and flexible in terms of public relations. Most importantly, B2Press works with "Pay as you go” model. Their expertise in providing an effective solution with different and flexible pricing models and the speed in the customer-agency relationship they establish, makes a significant contribution to the temporal and managerial efficiency in the marketing processes. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system."
“B2Press has been a very valuable business partner for us for the past year, which we have been working together on distributing press releases in order to increase awareness of our brand and industry. Particularly, their quick response to all of our questions and return to our demands in different fields has created an important value for us. In addition, we would like to thank our valuable stakeholder B2Press for not only doing agreed work but also for sharing the opportunities they encounter within their network that may be beneficial for us.”
“B2Press provides services with PR packages that are different from traditional PR agencies and which can be used when needed without having to pay a fixed monthly fee. Thanks to its service model, B2Press supports us as a part of our team. I would like to underline that B2Press is an effective partner especially for start-ups and initiatives that want to reach the media.”