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Today, with the increasing usage of the internet worldwide, users are overwhelmed with ads and information. Most people have a very low tolerance for anything that sounds even close to a sales pitch. This leads consumers to ignore the ads or use ad blockers. In order to combat this, brands are looking for new, creative ways to connect with their audience, impact them and get successful results. They are trying to eliminate the negative perception of ‘advertising' by turning to other marketing strategies that seem organic. In this new landscape, branded content becomes a great solution and an effective response to an increasingly saturated market.

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Content development and research support
Subject proposal for the branded content
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dailyrecord.co.uk
manchestereveningnews.co.uk
mirror.co.uk
liverpoolecho.co.uk
birminghammail.co.uk
mylondon.news
techadvisor.co.uk
Dedicated account executive
Monitoring and reporting
€17.500
€7.500
€30.000
CONTENT
  • Content development and research support
  • Subject proposal for the branded content
  • Writing SEO friendly branded content
  • liverpoolecho.co.uk
  • techadvisor.co.uk
BRANDED CONTENT
  • dailyrecord.co.uk
  • manchestereveningnews.co.uk
        REPORTING
        • Monitoring and reporting
        ADDITIONAL FEATURES
        • Dedicated account executive
        €17.500
        CREATE A REQUEST
        CONTENT
        • Content development and research support
        • Subject proposal for the branded content
        • Writing SEO friendly branded content
            BRANDED CONTENT
            • dailyrecord.co.uk
            • manchestereveningnews.co.uk
                  REPORTING
                  • Monitoring and reporting
                  ADDITIONAL FEATURES
                  • Dedicated account executive
                  €7.500
                  CREATE A REQUEST
                  CONTENT
                  • Content development and research support
                  • Subject proposal for the branded content
                  • Writing SEO friendly branded content
                  • liverpoolecho.co.uk
                  • techadvisor.co.uk
                  BRANDED CONTENT
                  • dailyrecord.co.uk
                  • manchestereveningnews.co.uk
                  • mirror.co.uk
                  • birminghammail.co.uk
                  • mylondon.news
                  REPORTING
                  • Monitoring and reporting
                  ADDITIONAL FEATURES
                  • Dedicated account executive
                  €30.000
                  CREATE A REQUEST

                  Branded content is a powerful marketing technique that involves creating content linked to a brand that allows consumers to get to know its products or services, make a connection with the brand and increase brand revenue. Branded content is designed to build and increase awareness for a brand by associating it with content that shares its values. Branded contents don’t necessarily need to be written in a promotional or advertorial way, although it may include product placement. Modern branded marketing strategies are intended primarily to counter market trends, such as the decreasing acceptance of traditional commercials or low-quality advertorials.

                  Branded content typically leverages multimedia formats like audio, video and infographics. In this way, they enable emotionally resonant experiences than texts and static images. They make the experience entertaining, valuable and memorable for viewers. The key is grabbing the attention of today’s consumers and driving real engagement through content. Branded content can entertain people or teach them something, resulting in better brand engagement returns than standard pre-roll content.

                  Characteristics of a Branded Content

                  • Uses storytelling to promote brand values
                  • Directly boosts online visibility and supports SEO strategies
                  • Reduces Google Ads budget of brands
                  • Generates high-quality leads and increases web site traffic
                  • Highlights brand’s value, engagement and brand loyalty
                  • Generates an emotional connection with the brand
                  • Attracts users organically

                  Branded Content and SEO

                  SEO (search engine optimization) has changed drastically over the last few years. Instead of publishing a text with a few relevant keywords, writing content that gets any engagement will drive more leads and encourage qualified traffic to a brand's website.

                  In order to conduct an effective branded content campaign and reach satisfying results, the content and the SEO strategies should be work in synergy. A branded content that includes strategic and targets keywords for a brand can significantly boost a brand's search engine rankings and visibility. As SEO is all about improving user experience, writing and publishing powerful SEO-friendly branded content will multiply its reach and effect. Moreover, regularly publishing branded content enables brands to create a keyword cloud and focus on their target keywords for better search engine rankings. Including primarily used and target keywords in content published on third parties highly increases the PR rank of a website in search engine algorithms.

                  On the other hand, it is possible to use link building in branded content and use this as a marketing strategy. Although it depends on a media channel's policy, it is very effective to add backlinks (dofollow or nofollow) inside a branded content to boost its overall success. Links inside a content attract and convert strangers, generate qualified leads.

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